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The best of micro-influencer marketing and long tail blogger outreach articles


Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” The long tail of blogger outreach.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. But what does SEO have to do with your PR strategy?

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider.

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The SEO Journey – How long before you start seeing results?


Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. If you’re still telling your SEO professionals that you want first rank for this keyword or that, then you’re stuck in the old paradigm.

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Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. 12 Reasons Your SEO Strategy Is Failing. Dwell Time : How long a user spends on your site.

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International SEO: How to Rank for Foreign Location & Language Specific Searches

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. While international SEO might seem like an alien idea, it’s not as different from traditional SEO as you may think. Does Your Business Need Foreign SEO?

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Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. What common SEO mistakes are critical to avoid? How important are footer links to SEO?

Your keywords suck and are outdated


And, if you don’t call your services what others are searching for, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet — and if you don’t add the exact, literal, titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. Full disclosure: my B2B PR agency has done this). Today, B2B PR, besides earned media, encompasses owned media , shared media (social media and influencer marketing), and paid media.

My Best Biznology Blog Posts of 2016


What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! Influencer outreach is more PR than marketing or advertising. Your team is the best content source for search. Help Google help you optimize your content for search. Micro-influencer marketing is the new long tail. Search + Social = Online Reputation Management. The more the messier for content marketing SEO success.

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SEO Isn’t Mystical


What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

Fifteen Years Is a Long Time in SEO


Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs.

3 Things You Need to Know About SEO This Year


Author: Nate Dame SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . In fact, 73% of mobile searches trigger a follow-up action. Voice Search is Increasing.

Learning SEO? The Beginner's List of Resources to Get Started


You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO?

5 SEO Lessons for the Modern Content Creator


We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ).

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Use SEO and PPC Together For Maximum SERP Real Estate


5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?


How to Do SEO in 2020 [Full Guide]

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Let’s tackle everything about SEO in detail.

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Use SEO and PPC Together For Maximum SERP Real Estate


5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?


Does SEO Strategy Help or Harm Creativity?

Content Standard

The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course). OK, so maybe that’s a bit dramatic, but the dominance of search as a distribution tactic does sometimes leave us wondering whether there is still room for a great story in modern content marketing. SEO strategy.

The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Content Standard

Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s a lot to account for in your SEO strategy. Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. The future of SEO and brand storytelling is built on three pillars: Editorial integrity.

The Law of Large Numbers is the digital marketer’s friend


Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. Or — be honest — are you doing it for SEO and link-building (there are a lot of you guys hiding there in the shadows).

Is Link Building Dead? Yes & No. Here’s Why.

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

How Content Marketing Supports B2B PR and Thought Leadership. Other areas such as B2B PR and thought leadership are interwoven with our content marketing strategy. It's been said that B2B PR and content marketing going hand in hand -- and it's true. As Neil Patel , one of the leading faces of online marketing, says, " PR and content marketing have amalgamated. And, it appears to be turning into a long-term relationship.

Comprehensive Guide to Digital Marketing

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Think of it as the PR arm of your business, reaching out to the marketplace and telling them, “Hey…over here!”

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

How to Use Google Keyword Planner for Content Creation

Single Grain

Get average monthly searches for keywords that interest you. Even though it’s mainly intended to help advertisers and companies advertising on Google search, it can be a great tool for SEO and content creation as well. SEO Keyword Research Made Easy in 2020. Pitch PR.

A Quick Primer on Why Voice Search (and VSO) Is Here to Stay


Let it be said: Voice search is here to stay. If you listen closely, the chatter over voice search and digital assistants is getting louder and louder thanks to Amazon Alexa, Apple’s Siri and others. The power of the human voice and these digital repartees may be the future of search. It goes without mentioning that mobile devices have taken the lead when it comes to web searches. Hands-free driving laws are also a factor in the growth of voice search.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Search is evolving, and SEOs must adapt. Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful.


A Guide to Latent Semantic Indexing and LSI Keywords


Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. In order to appeal to modern search algorithms, there are many new considerations content creators and website managers must make. Latent Semantic Indexing and SEO.

How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search. 3 Helpful SEO Moves to Get on Topic.

A Marketer’s Guide to Optimizing Web Content for Voice Search


B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ).

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Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

In this case study, we’ve compiled 180 Series C funded Software companies and analyzed their organic search metrics. Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs). By many, SEO is considered the more long-term, cost-effective alternative to PPC. Tracking the Right Organic Search Metrics. Conversions from Organic Search.

6 Ways That Nonprofits Can Improve Their Keyword Research


The power of search engine optimization (SEO) is irrefutable. Your nonprofit will experience the perks that come with bringing more people to your website —from increased membership to PR attention and beyond. When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. Focus with SEO is key.

Best of 2008 - SEO Tools, Part 1


Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

12 Steps to Successful SEO


In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. Okay, I take that back; in an ideal world we'd all have movie star looks, be in Olympic athlete condition, and have the net worth of Larry Page , so none of us would worry about arcane things like SEO. for their lists of key search phrases. Compile a list of sites for link-building efforts based on these searches.

Just Say No to Bad SEO


If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. If you work for one of the many reputable SEO agencies in the market, please have your prospective clients read this post. If, however, you offer the type of SEO "services" described below.then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life. So they turn to SEO firms for help.