Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. It is less expensive for PPC.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. So, what about PPC competitor analysis?

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PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. So, what about PPC competitor analysis?

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

You can use search operators to find information about specific market segments on targeted websites. This will guide your marketing efforts, starting with developing new content for and possibly even redesigning your B2B website. Upgrade to a High-Performance B2B Website. Your website is the core of your B2B marketing strategy. How long has it been since you’ve done a redesign? Search engine optimization (SEO) starts during the development of a website.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Their main topic of discussion was around “spelling for long queries.”

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. Mistake #7: Only excluding “explicit” websites. adwords ppc paid media sem

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets. For a small budget, we won’t even do pillar, attribute or long tail.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season. With this knowledge, you can decrease your monthly PPC budget for those months and reallocate it to November and December.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Thus, PPC marketers who target these key phrases can capture some of this traffic.

How to do powerful SEO when using a website builder?

RockContent

Website builders do not have a good reputation when it comes to SEO. It’s common to see users and even web developers complaining about the inability to rank well on search engine ranking pages when using a website builder. Can you rank on page one with a website builder?

What is PPC? A Guide to the Basics

QuanticMind

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

SERP 66

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program.

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PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. In this post, we’ll walk you through the decision-making process for choosing PPC or SEO, we’ll talk about the many factors you need to weigh and consider, and then–when you’ve arrived at the most viable option for your situation–we’ll cover some strategies for lowering your Cost Per Acquisition so that you can truly maximize the budget you’ve been allotted.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns. Applying Revenue Management to PPC. The only difference is that you’re trying to attract the most consumers to your website who will efficiently convert or make a purchase.

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7 PPC Strategies to Use In Your Campaign For 2019 

Altitude Branding

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? But as long as you learn the right techniques and tips to tweak your PPC and paid campaigns, you can begin getting the results you need in time. So read on for the best PPC strategies you can use for your campaigns this 2019 to maximize its impact! Seven Best PPC Strategies for Better Campaigns. Remarket Long-Tail Keywords.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. You can segment your campaigns as follows: Sub category: Ecommerce Website Design, Custom Website Design, Responsive Web Design, etc. PPC Advertising

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

This guide will share 14 different ways to start driving traffic to any page on your website, conversion-focused landing pages included. Conditioned by the speed of the internet and the plethora of options to explore, consumers are careful about choosing which websites to browse.

The 10 Best SEO Techniques for Business Websites

seo.co

Simplify Your Website Experience. + Speed Up Your Website. + Develop Long-Form Content. + Build Backlinks From High DA Websites. + And if you do decide to optimize your website and enhance your content strategy, where can you get the most bang for your buck?

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities. From a long-term perspective, advertisers may consider not putting all their eggs into one basket.

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. As long as you have a working Google account, you are all set.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization.

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Your 2021 Guide to Internet Marketing

Sharpspring

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. 1 – Optimize Your Website.

How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. Can PPC Help Me in My Organic SEO Efforts for 2013? It’s that time of year again.

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Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

10+ SEO Traffic Hacks to Optimize Your Website for Google

Directive Agency

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). Keyword cannibalization is a real threat to your website. If it really is that valuable wouldn’t other websites be talking about it? Around that core page, you can have various long-tail pages that answer the questions people have about that primary keyword.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) A B2B Directory website example is ThomasNet. ONE COMMENT ON B2B Hubs Or PPC?

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

That being said, utilizing proper keywords on your website and in your content is still extremely important and can still be useful in achieving greater search engine visibility. This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. SEE ALSO: SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines.