What are Long-Tail Keywords? And How to Find Them


There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x

How To Optimize Your Landing Page For Better PPC


As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.


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What is PPC? A Guide to the Basics


Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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7 Ways SEO & PPC Can Work Together in 2021


If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC). An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

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Understanding Your Auction Insights Report


For example, brand and non-brand, or top head terms versus long-tail terms, or category/product terms, etc. It also informs you if you’re outranked for your terms, and which competitors are winning the top spots.

The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

The two major fields of SEM are recognized as SEO (search engine optimization) and PPC (pay-per-click advertising). With a combination of Quality Scores, relevancy, and bids, you can optimize your PPC ads to pay less per click and increase the viewership of your ads on the top and right-hand sides of the SERPs. “We In today’s digitally advanced and Google-oriented market, you need a blend of both SEO and PPC practices if you really want to optimize your SEM performance.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. Specific, long-tail searches make up the majority of Google searches today.

3 Copywriting Tips for Financial Advisor Marketing

FMG Suite

Long-Tail Keywords: Another way to make sure your content shows up more often in voice searches is to use something referred to as a long-tail keyword. A long-tail keyword is similar in that it is used for search engine optimization.

4 Tips for Increasing SEM Spend Without Sacrificing Performance


Much like when a new campaign launches, larger account changes need to build a history with Google to find a sweet spot in performance. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher. Implement these tactics and you’re a step closer to fully maximizing the effectiveness of your PPC spend.

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Best of 2009: SEO Tips, Part 1


This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) with humor—at least to those of us who live and breathe b2b marketing, and are amused by how perplexing it can be to b2c marketing agencies.

Brand Jacking: How to Use Brand Jacking to Drive Loyalty Away From Competitors to Your Brand


Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. Eventually, you could organically reach the second position in search engines (landing the number one spot may be impossible).

The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. It's a long-term investment that has a lower cost with slower rate of return. You can download our full ebook on SEO for schools here >> In contrast, a PPC campaign is fixed-time campaign that will have high upfront costs, but can get you quick, valuable returns. There's no long term benefit or exponential growth.

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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). These include: Spotting trends in keywords that can indicate marketing strategies. PPC Research.

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. Use auto-suggest to explore long-tail keywords that contain your brand name. Best vacation spots in April.

How to do powerful SEO when using a website builder?


Unlike PPC campaigns like Google Ads or Facebook Ads, organic search traffic achieved through search engine optimization is free, and therefore, is a very valuable resource to any website. So, only the best of the best will ever reach the top spots for those types of keywords.

13 Best Keyword Research Tools to Boost Your Organic Traffic


You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. And don’t forget that answering questions well can lead to getting featured snippets which appear above the search results, so AnswerThePublic can help you spot those opportunities, too. You’ll be able to use features to find hidden long-tail keywords, competitors keywords, local keywords, search volumes, and keyword metrics. Look for phrases that might generate long-tail keywords.

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Those images also earned them a spot on the first page of image results for the keyword too (which no doubt faces incredibly high competition).

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Conversational Intelligence Technology – Marketing Use Cases

Capstone Insights

Sales conversations are rich with insight about customers and prospects, but they are frequently a blind spot for organizations. A new category of solutions – conversational intelligence – is helping organizations generate insights and action from sales calls.

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Conversation Intelligence Technology – What Marketers Need to Know

Capstone Insights

Sales conversations are rich with insight about customers and prospects, but they are frequently a blind spot for organizations. A new category of solutions – conversation intelligence – is helping organizations generate insights and action from sales calls.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success.

The Top 30 Online Marketing Tools for 2021


It allows you to organize all your tasks, projects and employees or collaborators in one spot. Simply plug in a keyword, and get up to 750 short and long tail keyword suggestions in an instant. It solved a need for me for which I had been looking for solutions for a long time.

10 Ways to Drive Instant Results With Inbound Marketing


I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. As long as you stay up to date on current practices, and avoid any outdated ones, it will help. PPC vs SEO. PPC : pay-per-click advertising.

Top 30 Online Marketing Tools for 2021


It allows you to organize all your tasks, projects and employees or collaborators in one spot. Simply plug in a keyword, and get up to 750 short and long tail keyword suggestions in an instant. It solved a need for me for which I had been looking for solutions for a long time.

How to Use Multiple Domain Names for SEO


Using multiple domains for SEO is a long-term strategy that requires a serious long-term commitment. Multiple domains for SEO is the best long-term strategy when you want to dominate the SERPs for a specific keyword. PPC ad copy.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. That means your job isn’t just to do “PPC” or “SEO.” Traditionally, companies would work with a dedicated SEO team or a primary PPC lead. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles. PPC ads on search engines haven’t evolved all that much since debuting almost a decade ago.


What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff


Many business owners have been seeing even more success with this method by targeting long-tail keywords. Yale Appliance's Sheinkopf started targeting long tail keywords in his blog posts when he realized the important term ' counter depth refrigerator ,' with a monthly search volume of 8,700, was more valuable to him than purchasing listing positions through PPC for terms like 'refrigerator.'. Your PPC should be integrated with your content strategy.

10 Ways Small Business Marketers Can Crush Big Competitors


Also, focus on long tail keyword phrases , which comprise 70% of organic search traffic and are less competitive, letting you outrank your competitors for a huge amount of long tail keywords that actually drive qualified traffic instead of a small handful of head terms that will take months and months, if not years, to show results in both search engines and your bottom line. Use PPC strategically. Recognize and fill your weak spots.

NFT Marketing: Everything You Need to Know to Get Started

Single Grain

Cryptopunk 4250 , a female punk with welding goggles, wild hair and purple lipstick, is for sale by the owner for $223,949: NFTs are real, and you can earn money from them, but only if you know how to create them, spot them, bid on them or sell them intelligently.

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process


Along with this, you’ll also want to determine what keywords your competitors are targeting, both for PPC and SEO purposes. Tools like SEMrush and iSpionage can help you determine the value of a given keyword (both short- and long-tail) – information that can serve a variety of purposes. Again, this is a spot in which you can gain a ton of ground by going the extra mile for your customers.

What Is a Content Gap Analysis?


If a company can unlock these long-tail keywords that have the highest rate of conversion, says Ramaboa, it is possible “to design campaigns that attract large numbers of high-quality search users.”. long-form, short-form, videos, infographics, etc.)

Make sense of your data with these essential keyword segments


Keywords with low search volume; this can actually help reveal conversion opportunities — remember, long-tail keywords typically have lower search volumes but higher conversion rates. Tracking the cost-per-click of your keywords will also bring you and your PPC team tonnes of valuable insights — you’ll know if you’re holding the top organic spot for an outrageously high CPC keyword. Posted by TheMozTeam This blog post was originally published on the STAT blog.

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)


From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. It required him to dig into the long tail, deep.

Evolving Keyword Research to Match Your Buyer’s Journey


Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. The basic premise is instead of having your site fragmented with lots of content across multiple sections, all hyperlinking to each other, you create one really in-depth content piece that covers a topic area broadly (and covers shorter-tail keywords with high search volume), and then supplement this page with content targeting the long-tail, such as blog posts, FAQs, or opinion pieces.

The Ultimate Dictionary of Marketing Terms You Should Know


When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. Personally, I have started to put interview transcripts online with the video to get the information found on Google™ Don’t ignore long tail content formats, our sales and marketing alignment survey consistently comes in top organic Google™ placement for our search term.