Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Referral Rock

OCTOBER 9, 2019

And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords. Why or why not?”

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Directive Agency

JULY 26, 2017

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. That means your job isn’t just to do “PPC” or “SEO.”

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. The two major fields of SEM are recognized as SEO (search engine optimization) and PPC (pay-per-click advertising). So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

seo.co

MARCH 6, 2021

Using multiple domains for SEO is a long-term strategy that requires a serious long-term commitment. Multiple domains for SEO is the best long-term strategy when you want to dominate the SERPs for a specific keyword. If a large corporation hasn’t already dominated the SERPs, you still have a chance. PPC ad copy.

Domain 52

Domain SEO Marketing Budget Creation SERP 52

Moz

FEBRUARY 20, 2019

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. Keywords with a rank change of 10 or more (in either direction); this will show you keywords that are slipping off or shooting up the SERP.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50

Moz

AUGUST 12, 2020

Local SERP Analytics: The Challenges and Opportunities. We all know that SERPs are becoming increasingly local. There's a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. It required him to dig into the long tail, deep. Ross Simmonds. From Zero to Local Ranking Hero. Cindy Krum.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. So, how do you discover which terms people are using to try to find your content? AnswerThePublic Pricing.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

OCTOBER 27, 2020

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). Conducting competitor research on organic keywords can show you the specific terms that your competition is targeting and how successful their campaigns are in the SERPs.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Huptech Web

OCTOBER 20, 2023

We’ve carefully crafted effective strategies for each aspect, be it SEO, PPC, Email Marketing, or social media. Consider honing in on long-tail keywords related to your products or services. ” Tools like Google Trends can help you spot what’s hot right now. You won’t be let down.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * SEO Industry Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

OCTOBER 31, 2023

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. Notice, though, that I said hard and not impossible.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. However, the long-term cost benefits can be substantial. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. .

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

NOVEMBER 12, 2020

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. SERP Analysis (can you even rank?). Use auto-suggest to explore long-tail keywords that contain your brand name. 7) Find Long-tail Keywords to Rank For.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Marketing Insider Group

MARCH 22, 2021

Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Those images also earned them a spot on the first page of image results for the keyword too (which no doubt faces incredibly high competition). Examples of Awesome Top-of-Funnel Content.

Top of Funnel 309

Top of Funnel Paid Content Lead Scoring Lead Ranking 309

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JUNE 10, 2021

You can spot viral content, see the performance of just-released content, and filter the top content based on any geographic location. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. With this tool, you can find keywords for both SEO and PPC.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. 3 ) Chatbots. Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Webbiquity

NOVEMBER 28, 2011

48% said that they click on a company or brand if it appears multiple times in the SERPs (which is why web presence optimization is so important) while 28% are more likely to click on results that include a video.” SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100