How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords?

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. It is less expensive for PPC.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Take Advantage of New PPC Search and Display Advertising Capabilities.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. Long-tail keywords – which are often indicated by queries of 4 terms or more – deliver little traffic on an individual basis.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. Long-tail keywords – which are often indicated by queries of 4 terms or more – deliver little traffic on an individual basis.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. WordStream offers a set of free (as well as fee-based) tools to help find and group keywords, as well identify negative keywords for PPC advertising campaigns. 9) Long Tail Platinum.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. How Can I Go About Finding Long-Tail Keywords?

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice Search

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Now let’s look at another long-tail keyword – “christmas gift ideas for friends”.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Why is PPC so important to ecommerce businesses?

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. We are now switching to a strategy where we start narrower, with more broad match modifier (the + identifier), phrase match, and long-tail keywords, and then expand.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program.

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Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way.

How the Broad Match Modifier Can Amplify Your PPC Efforts

EMagine B2B Blog

In case you’ve been hiding in a Jamaican igloo for a few years, long tail search terms have taken over. Let’s have a quick review of broad match modifier in PPC usage. With modified broad, so far we have established that we can: Capture more long tail searches.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Thus, PPC marketers who target these key phrases can capture some of this traffic.

Paid Search Strategy: It’s All About Dealing with Scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. Time for some PPC analysis. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. Again, there is no magical PPC strategy template to follow here.

Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. Time for some PPC analysis. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. Again, there is no magical PPC strategy template to follow here.

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value.

7 PPC Strategies to Use In Your Campaign For 2019 

Altitude Branding

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? But as long as you learn the right techniques and tips to tweak your PPC and paid campaigns, you can begin getting the results you need in time. Remarket Long-Tail Keywords.

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How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. These unrelated and unexplained fluctuations will lead to inadvertent spikes throughout your program that can prevent you from reaching your PPC campaign goals.

5 Tips For Your Thanksgiving PPC Campaigns

QuanticMind

But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. So, while we’re sure you have plenty of other distractions, here are a few tips for your Thanksgiving PPC campaigns to keep in mind over the holidays. In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. PPC Thanksgiving PPC Campaign

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PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC?

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What is PPC? A Guide to the Basics

QuanticMind

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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How to Optimize Your PPC Ads for Google Voice Search

QuanticMind

As a result, it’s now vital for marketers and businesses to start thinking about how they can optimize their PPC ad campaigns for these types of search engine queries. The following discusses why it’s important to consider Google Voice Search and PPC when developing your pay-per-click ad strategy , while providing actionable tips for optimizing your PPC ads for Google Voice Search queries. Google Voice Search and PPC: A Winning Combination.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Bing beats out Google in share of long tail search queries.

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PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. SEO and PPC: Pros and Cons. SEO and PPC are very different avenues, but both have pros and cons. That’s not the end of the decision-making process when weighing PPC vs. SEO.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

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Make High Impact PPC Optimizations in a Short Amount of Time

Directive Agency

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . Capitalizing on traction is vital to ensure you are benefitting from PPC optimizations.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns. Applying Revenue Management to PPC. Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads.

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Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords

KoMarketing Associates

Build keyword lists to the long tail. The long tail continues to be important for converting paid traffic in the B2B space.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. From a long-term perspective, advertisers may consider not putting all their eggs into one basket.

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Make High Impact PPC Optimizations in a Short Amount of Time

Directive Agency

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . Capitalizing on traction is vital to ensure you are benefitting from PPC optimizations.

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers.

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Long-term benefits. Advantages of PPC.

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5 PPC Hacks to Maximize Performance

Outbrain

With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. 1: Retargeting by Long Tail Keywords. Include emojis in your PPC ads to boost CTR. The PPC industry is highly dynamic.

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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Read about why PPC experts sometimes use this strategy here. How PPC has changed its view of match types. The worst-kept secret, once upon a time.