How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. In order to niche it down to a more specific (long tail) keyword, think about your specialty. Using different long tail variations throughout content and as anchor text helps to keep things natural. It is less expensive for PPC.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. So, what about PPC competitor analysis?

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. So, what about PPC competitor analysis?

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. Take Advantage of New PPC Search and Display Advertising Capabilities. Search Network PPC Ads. Adopt A/B testing for emails, websites, and PPC ads.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” 9) Long Tail Platinum.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. We are now switching to a strategy where we start narrower, with more broad match modifier (the + identifier), phrase match, and long-tail keywords, and then expand. If the first keyword phrase performed better, you could expand towards the root of the long-tail keywords with phrases pertaining to ‘sweet’, ‘organic’, or ‘washington.’

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Why is PPC so important to ecommerce businesses? Ecommerce PPC.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa.

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Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

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Paid Search Strategy: It’s All About Dealing with Scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. Time for some PPC analysis. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. Again, there is no magical PPC strategy template to follow here.

Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. Time for some PPC analysis. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. Again, there is no magical PPC strategy template to follow here.

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets. For a small budget, we won’t even do pillar, attribute or long tail.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season. With this knowledge, you can decrease your monthly PPC budget for those months and reallocate it to November and December.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Thus, PPC marketers who target these key phrases can capture some of this traffic.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Often these will be highly specific, long-tail keywords that signal purchase intent. (To To find out more about long-tail keywords, read this blog by Brian Bird.)

Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. These unrelated and unexplained fluctuations will lead to inadvertent spikes throughout your program that can prevent you from reaching your PPC campaign goals.

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Improve Your Search Marketing Ad Conversions With a Free PPC Audit

seo.co

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. PPC audit. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from seo.co. +

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

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How the Broad Match Modifier Can Amplify Your PPC Efforts

EMagine B2B Blog

In case you’ve been hiding in a Jamaican igloo for a few years, long tail search terms have taken over. So I ask if you can appear for the long-tail search terms that users are performing today without a crystal ball, and if you can do that without accumulating more than 500 irrelevant searches in a month, what are you waiting for? Let’s have a quick review of broad match modifier in PPC usage. After all, PPC means “peace be the journey.”.

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5 Tips For Your Thanksgiving PPC Campaigns

QuanticMind

But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. So, while we’re sure you have plenty of other distractions, here are a few tips for your Thanksgiving PPC campaigns to keep in mind over the holidays. In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. PPC Thanksgiving PPC Campaign

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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What is PPC? A Guide to the Basics

QuanticMind

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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How to Optimize Your PPC Ads for Google Voice Search

QuanticMind

As a result, it’s now vital for marketers and businesses to start thinking about how they can optimize their PPC ad campaigns for these types of search engine queries. The following discusses why it’s important to consider Google Voice Search and PPC when developing your pay-per-click ad strategy , while providing actionable tips for optimizing your PPC ads for Google Voice Search queries. Google Voice Search and PPC: A Winning Combination.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns. How much do we want to spend monthly on PPC?

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Bing beats out Google in share of long tail search queries.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. However, estimating the value of a keyword for a more specific use case (such as using that value for PPC bid optimization) requires a different view of keyword value, which we’ll dig into shortly.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign.

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Directive Agency

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. In this post, we’ll walk you through the decision-making process for choosing PPC or SEO, we’ll talk about the many factors you need to weigh and consider, and then–when you’ve arrived at the most viable option for your situation–we’ll cover some strategies for lowering your Cost Per Acquisition so that you can truly maximize the budget you’ve been allotted.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

QuanticMind

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns. Applying Revenue Management to PPC. Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads.

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