ClearVoice

AUGUST 10, 2021

Now let’s examine another long-tail keyword related to running: best running shoes for flat feet. That same website also has a top ten-ranked article for the same long-tail keyword. Buyer personas, buyer journeys, and search intent. It’s important to keep buyer journey models and buyer personas distinct.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

Marketing Insider Group

JUNE 15, 2020

My long-time webinar partner ON24 hosted the event and it was flawlessly executed over the course of three days with multiple keynotes from Scott. What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Directive Agency

JUNE 2, 2023

Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. Today, we’re in the era of the self-serve buyer. In fact, virtually 100% of buyers want to self-serve part or all of the buying process.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Single Grain

MARCH 30, 2020

You might have other issues that you need to address, which means creating a separate chore chart for reviewing vendors or streamlining and documenting employee positions. For a long-term chore list, give someone the task of setting and reviewing end dates for all campaign elements. Write meta descriptions. and seek patterns.

Work Management 72

Work Management Marketing Management Marketing Analytics Tools Budget Programs 72

Hubspot

JANUARY 11, 2013

Your 'About' sections and board names should all be optimized using terms your target customers and buyer personas actually use in their everyday lives. 9) Leverage the Long Tail. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

B2B Digital Marketer

AUGUST 17, 2020

And it gives me a different perspective on the work that B2B marketers and B2B salespeople are doing every day, while I’m also participating at, as you said, Jim Rembach ( 05:03 ): Well, and, and so for you, I mean, you’re doing the long tail stuff, right? I want product usage, personas. Uh, which takes time.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks.

Marketing AI 91

Marketing AI Lead Ranking Generation Brand Identity 91

Ambal's Amusings

AUGUST 27, 2009

The act of using content to generate demand for a complex sale is a long-term proposition. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. It’s a long-term investment. Ardath Albee's Tip. It’s about them. Mac McIntosh.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Content Marketing Institute

APRIL 19, 2018

On each block, write one word or phrase that relates to your products and services: attributes, content themes, personas , customer challenges, stage in the buyer journey – anything that relates to your marketing. If I ever get stuck, I start to dig through them and find idea gems that would normally be long forgotten. Have a gab fest.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. As an example, at Directive Consulting, we sell into three different personas. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85