QuanticMind

JUNE 14, 2019

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? – Lower cost.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. But we’re not cutting content; we’re doubling down on it.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” In a previous blog, we mentioned that there are many search engine options in China. The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, using more accurate paid social listening tools is better, but even the free tools can help. Social media listening can go broader.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Content Standard

JANUARY 4, 2019

The history of media has always been fueled by classic rivalries. Or for those working in the digital space, content marketing and advertising. But as 2019 rapidly approaches, a new sort of understanding has started to arise in marketing offices. What could this new dynamic mean for content marketers?

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. As a result, the original creators began to kick up a media stink.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Has Worked in the Past?

Paid Search Agency 96

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 96

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

The Lead Agency

JUNE 20, 2019

They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. That also applies to seasonal search terms.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Matchcraft

MARCH 8, 2017

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. Putting together your PPC ads is not the time to get dreamy and hope for the best.

Paid Search Agency 49

Paid Search Agency Keywords Cost Research 49

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Image credit: Autopilot.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Tiecas

MARCH 2, 2024

Have you heard the term zero-click searches ? A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. Users are getting increasingly specific when entering a search query online. Users are getting increasingly specific when entering a search query online.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Valasys

AUGUST 30, 2023

Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. You might also consider the industry.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Vision6

JANUARY 19, 2021

Analytics tools saturate the market. Decide which marketing strategies impact you the most. It’s time to focus your research efforts on those. Make sure you pay more attention to competitors at the top of their market share. A little goes a long way. Check Their Marketing Campaigns.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Hubspot

NOVEMBER 6, 2019

That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. As Jerry Maguire once said -- "Show me the money.".

Ads 80

Ads PPC Long Tail Marketing Keywords 80

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Publish Original Research To Generate Sales From Smart Buyers.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. And the eCommerce industry added $219B in sales in 2020 alone. We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping.

eCommerce 115

eCommerce Paid Content Features Trends 115

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 75

PPC eCommerce Long Tail Marketing Advertisements 75