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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. What common SEO mistakes are critical to avoid? How important are footer links to SEO?

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Long-term benefits.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach. Long-term benefits.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Who keeps moving your SEO cheese? Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. While SEO basics remain important, there are several practices that simply must go. Articles Creation Optimization SEO

Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

A strong keyword strategy is important for SEO because it increases both site visibility and traffic. . It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Creating a strong keyword strategy is one of the most important things you can do to improve SEO. On the contrary , creating a keyword strategy for SEO and B2B marketing needs to have a less generic spin. Long Tail Keywords.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. These definitions are modified to have more of an SEO focus. 24 SEO Terms You Must Know! Unlike humans, search engines read only the ALT text of images, not the images themselves. Search engine rankings favor websites with longer registrations, because it shows commitment.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves.

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Part one sets up the context and key points of alternative SEO. In part two, Kevin covers best practices for optimizing video for SEO. It’s the second largest search engine in the world. Content Marketing SEO

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Looks like it’s time to revisit your organic search strategy.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Looks like it’s time to revisit your organic search strategy.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. sites including "kayaks" or "kayaking" will show up on a search for "kayak"). On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference.

A Handy Content Marketing Glossary of Terms

Single Grain

In marketing, a search algorithm is a specific set of rules that a search engine follows to retrieve and analyze data to determine the relevance of web pages in accordance with the search query. Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Dive Deeper: What Is the Google BERT Search Algorithm Update? The benefit of this type of content is that it has great SEO value.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. That could mean theyve been doing the same old thing for too long and are in a rut.