You’re doing SEO wrong: it’s all about authority
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.