SEO vs PPC: How to Prioritize Your SEM Strategies
QuanticMind
MAY 31, 2018
If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users.
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