How to Use Long Tail Keywords to Boost PPC Search Traffic


You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords?

B2B Leads in the Long Tail of Search


Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

Incorporate Long Tail Keywords into the Mix for SEO Success


These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

Enter Search Engine Optimization. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. But, an SEO strategy that uses long-tail keywords will give you an advantage.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 And that means you need to know about long tail keywords. The heads and tails of keywords.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

The Top 10 B2B Digital Marketing Strategies for 2020


Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. How long has it been since you’ve done a redesign? Maintain Efforts Long Term.

Six SEO Facts About All High-Ranking Content


While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords.

The 17 Best Keyword Research Tools for SEO and SEM


And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 9) Long Tail Platinum.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.

The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases


Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough.

How to Optimize your SEM Program for the Next Big Thing: Voice Search


The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice Search

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A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. Long Tail economics do expand the options available for customer experiences, and of course they may require changes in the business models of particular companies.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The smart speakers are optimizing results based on what works best for voice, and Google will likely follow suit as voice search grows in popularity. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords.

Are you using social media for search keyword research?


Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Google took away your keyword data. I know how awful that was. But what are you doing about it?

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Optimize Your Headlines. 8) You’re Over-Optimizing Your Anchor Text.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is the method that will be used to optimize NLP for years to come. If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Because of this, you need to optimize for the rank zero snippet, which is essentially the one and only answer that voice assistants will give when responding to user questions. Hey Siri: How Do I Optimize For Voice Search? 5 Steps to Optimize Your Content For Voice Search. Alexa.

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. To do this, start by writing a list of long-tail keyword style questions. Optimize the title tag.

Choosing your keywords for SEO

Cody Ward

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. Long-tail keywords are more specific versions of the short-tail keywords.

5 Ways to Optimize Your Blogging Content


Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Then search-optimize your videos to capture more subscribers and viewers, and rise up in the rankings.

Are You Using the Right Keywords in Your Search Engine Marketing Program?


Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way.

Paid Search Strategy: It’s All About Dealing with Scarcity


It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. This will always result in sub-optimal performance. Let’s talk paid search strategy.

Paid search strategy: It’s all about dealing with scarcity


It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. This will always result in sub-optimal performance. Let’s talk paid search strategy.

Quick SEO Fixes for Website Optimization

SmartBug Media

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. These tools can help you determine how to improve your website, and how to select and optimize for your targeted keywords.

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020


The average voice search query is about 29 words long. You can learn more about optimal featured snippet lengths here. As previously discussed, Google spent the past two years indexing websites to be mobile-first optimized. Tip #5: Long-Tail Keyword Research.

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Search Engine Marketing and Optimization


I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. This eBook – SEM Optimization Techniques: Are You Overpaying Google? optimized) for months.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. Despite only taking milliseconds, there’s a long process to be able to display a list of results that answer your question. Head Tail. Long Tail.

SEM Optimization Techniques: Are You Overpaying Google? [eBook]


In paid search programs, the levers you can pull to improve results come in many forms: landing page optimization , ad copy testing , program structure efficiency, automated workflow, and reporting functionality. Limitations in Today’s Paid Search Optimization Landscape.

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How to Optimize Your Landing Page SEO


Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. So, there’s a fine line to walk between optimizing your page for search engines and conversions. Here’s how to approach optimizing your landing page for SEO.

Optimization Tips for Conquering Amazon

Martech Advisor

As the platform’s e-commerce footprint increases, sellers must plan accordingly to leverage third-party seller tools, optimize listings and build robust PPC strategies that are critical for success, says, Amanda Stephens, Amazon PPC Strategist for Viral Launch.

Add self-referential links into your 2018 search engine optimization strategy


And, very literally, Google takes any and all textual links and indexes them so you can work towards controlling and owning keyword phrases–especially in niche deep down the long tail–yourself within your very own blog! The post Add self-referential links into your 2018 search engine optimization strategy appeared first on Biznology. Search Engine OptimizationTed “Hypertext” Nelson. The only content links you can control are your own.