Long-Tail Keywords: A Comprehensive Guide

Brightedge

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. Where Does the Idea of the “Long Tail” Come From?

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. In order to niche it down to a more specific (long tail) keyword, think about your specialty. Using different long tail variations throughout content and as anchor text helps to keep things natural. SEO is extremely important, but it’s a long term process.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Nothing wrong with that—head terms are critical to optimization efforts. In short, optimizing a b2b website for conversions isn’t simple enough to do in your head (terms only).

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

Enter Search Engine Optimization. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. One of these focuses on optimizing for a smaller set of keywords that are extremely relevant to your business and reflect the intent of the user more precisely. Long-tail Keywords. Long-tail keywords are multi-word phrases and more effective because they’re highly relevant to your business.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority. This boils down to a critical component of search engine optimization: matching consumer search intent.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Conversion Rate Optimization. Search Engine Optimization (SEO). Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords.

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. Long Tail economics do expand the options available for customer experiences, and of course they may require changes in the business models of particular companies.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

SEM 40

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. Optimize for individual products, not for the options of those products. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter? your long-tail keyword. SEO can be tough.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. How long has it been since you’ve done a redesign? Search engine optimization (SEO) starts during the development of a website. SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term.

Are you using social media for search keyword research?

Biznology

Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Monthly Newsletter Search Marketing Social Media Marketing Organic Search Paid Search Search Engine Optimization social media listening keyword data long tail keywordGoogle took away your keyword data. I know how awful that was. But what are you doing about it?

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The smart speakers are optimizing results based on what works best for voice, and Google will likely follow suit as voice search grows in popularity. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. These are good strategies to use when creating new content, but it’s also a good idea to go back and optimize old content, especially your most popular, evergreen pieces. Optimize Your Website for Mobile.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Optimize Your Headlines. If your website is optimized for Google rather than customers, you’re going to struggle to achieve any of these three factors, as consumers have a sixth sense for filtering out sites that are in it for the wrong reasons. NOW UPDATED!

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is the method that will be used to optimize NLP for years to come. If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm.

Six SEO Facts About All High-Ranking Content

Webbiquity

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. This makes sense when we consider what characteristics Google values in a piece of content: comprehensiveness, clarity, quality, and on-page optimization. Guest post by John Aaron.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Because of this, you need to optimize for the rank zero snippet, which is essentially the one and only answer that voice assistants will give when responding to user questions. Voice search and conversational AI have started to have a dramatic effect on SEO – called VSEO – and will continue to play a crucial role in the future of search engine optimization. Hey Siri: How Do I Optimize For Voice Search? 5 Steps to Optimize Your Content For Voice Search. Alexa.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea? Is Targeting Long-Tail Keywords Ever a Bad Idea?

Choosing your keywords for SEO

Cody Ward

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. If your company sells shoes, the single most popular short-tail keyword is “shoes” This keyword would be very difficult to rank your website to the number one position. Long-tail keywords are more specific versions of the short-tail keywords.

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions.

On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online. In this article, we’ll share the exact on-page SEO checklist we use to optimize our own WordPress posts. Only make the page or post as long as it needs to be.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’re optimizing for the following keywords: “electric lawnmower,” (which we’ll call keyword 1) “organic fertilizer” (keyword 2) and “self-watering hanging planter” (keyword 3). You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way.

Six Successful Strategies for Voice Search Optimization

Webbiquity

But as a webmaster, this also means that you need to optimize for these searches to ensure that you rank well for them. Voice Search Optimization Strategies. Here are six of the best strategies you can implement to optimize your website for the rise in voice searches.

Search 167

Paid Search Strategy: It’s All About Dealing with Scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. This will always result in sub-optimal performance. Let’s talk paid search strategy.

Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. Of course, long-tail keywords imply new bidding scenarios. This will always result in sub-optimal performance. Let’s talk paid search strategy.

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking.

How To Optimize Your Statistics Pages To Earn Links via @sejournal, @mmahoney587

Search Engine Journal

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Then search-optimize your videos to capture more subscribers and viewers, and rise up in the rankings.

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Marketo

The average voice search query is about 29 words long. You can learn more about optimal featured snippet lengths here. As previously discussed, Google spent the past two years indexing websites to be mobile-first optimized. Tip #5: Long-Tail Keyword Research.

Search 137

How to Optimize Your Website for Voice Search

seo.co

Voice searches are expected to surpass text-based searches by 2020 so now is the time to optimize your website for voice searchers! Voice searches present many differences from text-based searching that can be advantageous for those looking to optimize their website.

How Do You Optimize Content For SEO – 7 Tips

B2B Marketing Insights - WE

You might be missing out on easy ways to optimize your content. High-quality SEO content is about balancing two things: the art and the science of search engine optimization. It will save you time in the long run and help keep your content strategy aligned with business objectives.

How to write an Seo-Optimized content to boost traffic and sales?

Valasys

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. Hence, getting high traffic and sales is not possible without optimizing your content. What is SEO-Optimized Content and Its Importance.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

And, very literally, Google takes any and all textual links and indexes them so you can work towards controlling and owning keyword phrases–especially in niche deep down the long tail–yourself within your very own blog! The post Add self-referential links into your 2018 search engine optimization strategy appeared first on Biznology. Search Engine OptimizationTed “Hypertext” Nelson. The only content links you can control are your own.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). This eBook – SEM Optimization Techniques: Are You Overpaying Google? optimized) for months.

The Writer’s Guide to Optimizing Content for Better Results

ClearVoice

When you optimize an already-existing piece of content that’s proven valuable in the past, you extend its useful life and reap greater rewards as a result. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. .