Remove long-tail
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Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Download the Next-Level Marketing eBook!

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Next, I use some anecdotes relating to the effect of delivering a white paper at a technology symposium, or having it printed in a trade journal versus having online, syndicated, and searchable for years and years. That could mean theyve been doing the same old thing for too long and are in a rut. They quickly get it. A: Rethink.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Searching For Online Leads And Where To Find Them by MediaPost Search Blog. Just 22% decreased spending on PPC ads.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Paid channels can help you generate leads from the first day. Learn more. ).