Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Where SEO and PPC Differ.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Let's say you're using PPC as your primary means of generating leads for your business. And more importantly. where do I stop? But what about next month?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28