How to engage bloggers down the long tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Ten years later, I am still at it in earnest.

Trending Sources

Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail.

How to Engage Bloggers Down the Long Tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough.

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.

How to Boost Traffic and Conversions with Long-Tail Keywords

Writtent

If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords.

Cognitive content strategy

Biznology

Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Managers of large sites must balance search AI with navigation IA.

When it comes to Big Data, don’t forget the small stuff

Biznology

Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Amazon’s brilliant plans to open hundreds of brick-and-mortar bookstores is another example of the power of the Long Tail.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

Are you using social media for search keyword research?

Biznology

Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Google took away your keyword data. I know how awful that was. But what are you doing about it?

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Choosing your keywords for SEO

Puzzle Marketer

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. Long-tail keywords are more specific versions of the short-tail keywords.

How to Pick Keywords That’re Kind of a Big Deal

Vertical Response

“Facebook” is a great keyword to start with, make it the head of your keyword, and then find a longer tail search. Long Tail… Like a Giraffe? Having the right amount of tail on your keyword can go a long way for your business.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

Be a Big Fish in the Blogger Outreach Pond

Biznology

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Public Relations Social Media Marketing Abraham Harrison Blog Business Long Tail Outreach public relations social media social media marketingImage via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond?

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. Long Tail economics do expand the options available for customer experiences, and of course they may require changes in the business models of particular companies.

Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday

Opentopic

Opentopic blog >> moz.com The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into. Marketing ROI Cmo marketing roi

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior.

Drive Organic Search Strategy with an Open Mind

Captora

Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. The trick with organic search strategy is to focus on long-tail keywords, not head terms, to increase conversions.

CPL 3

B2B Marketing via Long Tail SEO and Blogger Outreach

Aggregage

One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand. Generally the content is all company or closely affiliated content.

B2B 1

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions.

7 Secrets to Finding the Best Keywords

Writtent

Look for long-tail keywords. [.]. Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords? With the tools and tricks of experienced search engine marketers, of course.

Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. I believe that this platformization will steadily reshape the “long tail” of the martech market.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Turn a long-winded sentence into two.

5 mobile marketing strategies for modern brands

Opentopic

And the tide of long tail offerings shows no signs of quelling. Opentopic blog >> mentormate.com It doesn’t matter who you are or who you serve. Users have more commerce, finance and personal wellness options than ever before. Even amidst the increasing number of offerings, the democratization of media has made it easier for consumers to find exactly what they. Marketing ROI Cmo marketing roi

Seven Metrics for Measuring SEO Campaign Effectiveness

KEO Marketing

Most keywords come in two types: core keywords and long-tail keywords. Tracking and comparing the results of the core keywords to the long-tail keywords can help optimize the keyword and optimization processes.