How to engage bloggers down the long tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

How to Engage Bloggers Down the Long Tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.

B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Ten years later, I am still at it in earnest.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.

Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. Image via CrunchBase.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.

Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever.

A Short Tale about The Long Tail

Customer Experience Matrix

I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. Long Tail economics do expand the options available for customer experiences, and of course they may require changes in the business models of particular companies.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

Cognitive content strategy

Biznology

Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Managers of large sites must balance search AI with navigation IA.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

When it comes to Big Data, don’t forget the small stuff

Biznology

Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Amazon’s brilliant plans to open hundreds of brick-and-mortar bookstores is another example of the power of the Long Tail.

Are you using social media for search keyword research?

Biznology

Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Google took away your keyword data. I know how awful that was. But what are you doing about it?

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. To do this, start by writing a list of long-tail keyword style questions.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne.

Be a Big Fish in the Blogger Outreach Pond

Biznology

You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Public Relations Social Media Marketing Abraham Harrison Blog Business Long Tail Outreach public relations social media social media marketingImage via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond?

Choosing your keywords for SEO

Cody Ward

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. Long-tail keywords are more specific versions of the short-tail keywords.

Use Keyword Research to Drive Your Content Operation

Kapost

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Word of mouth remained the top channel, content marketing jumped from the sixth most frequently cited channel to the second, and there were two newcomers to the list: field marketing (8th) and the long-tail group of “other” channels and activities (9th).

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

Long Tail & Bottom-of-Funnel Keywords. Long tail” is a term, when applied to search engine optimization, refers to keywords and keyword phrases that are more niche, and fall farther out on a demand curve (you can also think of it as keywords with multiple words/phrases within them).

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

These are often informational searches in the form of questions or longer-tail queries. However, when optimizing content for a top-of-funnel strategy, SEOs must consider longer-tail queries that do not necessarily have the high search volume that Keyword Planner bases suggestions on.

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior.

5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Use long-tail keywords. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Get Quality Links. Create authoritative content people want to read.

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction. DSA, on the other hand, is a great way to capture long tail and specific queries, especially for large inventory ecommerce sites with hundreds (or thousands) of product SKUs. Is your company in a niche or expanding to a new market? Does your website have a large inventory?

My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

What is a Pillar Page? (and why it matters for your SEO strategy)

G2M Solutions

Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that. Just when you thought you understood SEO.How you get ranked by the search engines has changed. Again.

How Can You Use Content to Rank Higher in Search?

Marketing Action

Organize it in a way that can be easily navigated by your site visitors, and optimize the page for that long tail question. Long Tail Search. Start looking for opportunities to integrate long tail phrases you uncover. “Build it and they will come.”

Why Every Writer Should Learn Basic SEO Principles

Contently

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

It is a good way to generate organic keyword data, especially long tail keywords. It provides a keyword tool that helps marketers identify long-tail keywords. By typing in a core keyword, you can get a list of long-tail keywords.

Voice Search: The Latest SEO Trend that Has Taken the Digital World by a Storm

Altitude Branding

Use Long-Tail keywords. Short-tail keywords are irrelevant in the context of voice searches. Consumers naturally use long phrases in voice search. You must use appropriate long-tail keywords for capturing the real essence of voice search.

Best Free Tools for Keyword Discovery

Advertise.com

Ubersuggest : This Neil Patel-backed tool is fantastic for generating long-tail keywords due to its ability to reveal Google autocomplete data. You can find hundreds of long-tail ideas within seconds.

Target your Twitter audiences using a theory of everyone

Biznology

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.

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