INDUSTRY INSIGHTS YOUR PEERS ARE READING
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. MORE
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. MORE
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more. MORE
These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process. MORE
Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail. MORE
Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. Image via CrunchBase. MORE
But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. MORE
Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough. MORE
If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords. MORE
ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them. MORE
In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords. MORE
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. MORE
Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. PPC Keyword Research Long Tail MORE
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Content built around long-tail keywords is much more likely to convert. #5. MORE
How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Guest post by Austin Cline. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Ten years later, I am still at it in earnest. MORE
“Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries. MORE
” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content. MORE
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost. MORE
GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. MORE
There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. Long-tail keywords are multi-word phrases and more effective because they’re highly relevant to your business. MORE
But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? MORE
Long Tail Related Topics 
Single Grain
AUGUST 20, 2019
In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.
Biznology
APRIL 8, 2014
GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.
Biznology
APRIL 8, 2014
GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.
QuanticMind
JUNE 14, 2019
But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords?
Webbiquity
AUGUST 9, 2012
But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.
Biznology
DECEMBER 10, 2012
These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.
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Biznology
MARCH 20, 2018
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.
EMagine B2B Blog
APRIL 22, 2019
There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. Long-tail keywords are multi-word phrases and more effective because they’re highly relevant to your business.
Biznology
SEPTEMBER 23, 2014
Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail.
Biznology
JANUARY 10, 2012
Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. Image via CrunchBase.
Marketing Action
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.
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Biznology
OCTOBER 4, 2011
He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.
MarketMuse
APRIL 18, 2019
If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords.
Marketing Action
JUNE 3, 2013
“Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries.
KEO Marketing
OCTOBER 23, 2015
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.
Webbiquity
APRIL 2, 2019
Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Content built around long-tail keywords is much more likely to convert. #5.
Marketing Action
NOVEMBER 4, 2013
” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.
QuanticMind
SEPTEMBER 11, 2015
Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.
Webbiquity
NOVEMBER 5, 2019
How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Guest post by Austin Cline.
QuanticMind
SEPTEMBER 11, 2015
Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. PPC Keyword Research Long Tail
Buzz Marketing for Technology
SEPTEMBER 15, 2008
ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.
Lead Liaison
DECEMBER 29, 2015
Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever.
Hubspot
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.
Hubspot
APRIL 2, 2015
Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough.
Hubspot
MARCH 29, 2014
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
GreenRope
APRIL 17, 2014
Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.
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