How to engage bloggers down the long tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube

How to Engage Bloggers Down the Long Tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web. A long tail keyword could be “marketing automation for Adwords PPC.”.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

B2B Leads in the Long Tail of Search

Webbiquity

But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. and Canada, with a combined 150,000+ visits during the first half of this year, it’s clear that head terms drive traffic, but tail terms drive leads: Okay, that’s a bit of an oversimplification; obviously, head terms are vital to lead generation as well.

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. In order to niche it down to a more specific (long tail) keyword, think about your specialty. Using different long tail variations throughout content and as anchor text helps to keep things natural. SEO is extremely important, but it’s a long term process.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. Image via CrunchBase.

Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. The heads and tails of keywords. Compare long tail keywords to head keywords.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. Long-tail keywords are multi-word phrases and more effective because they’re highly relevant to your business. With long-tail keywords, you can more precisely target website personas and match a user’s specific search intent.

Using Long Tail Keywords Strategically

Marketing Action

Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries. It’s now estimated that over 70% of Google search terms are long tail. Long tail keywords: Bring more targeted visitors to your site.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

MarketMuse

If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords. The post Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.