Why Long-Tail Keywords?
APRIL 10, 2015
Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. Keywords that are more specific are usually referred to as long-tail.
How to engage bloggers down the long tail
APRIL 8, 2014
GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham.
Micro-influencer marketing is the new long tail
OCTOBER 11, 2016
I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Ten years later, I am still at it in earnest.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail.
INFOGRAPHIC: The Value of Long Tail SEO
DECEMBER 26, 2012
Long tail SEO is an SEO process that involves targeting less competitive, highly specific search terms, which make up over 70% of all search queries. From HitTail, here's an infographic about the value of taking control of long tail keywords. View Original Article
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
And of course, keyword stuffing, as an SEO tactic, is long dead. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.
Using Long Tail Keywords Strategically
JUNE 3, 2013
“Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries.
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Long-tail blogger outreach is like long-tail Google AdWords advertising. Because of such high risks tantamount to the stock market, these folks are very good at discovering and milking the long tail, realizing that making a little bit here and there spread concurrently over hundreds and thousands of ads and keywords is more profitable, long term, than making a single big score. Image via CrunchBase.
3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases
APRIL 2, 2015
Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. SEO can be tough.
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.
Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships
DECEMBER 29, 2015
Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Wait too long to contact a lead and you likewise run the risk of losing that lead forever.
The Definition of a Long-Tail Keyword [In Under 100 Words]
MARCH 29, 2014
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences.
The Long Tail Story of B2B Social Media
Social Media B2B
JUNE 22, 2011
Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. The tradition of storytelling has been around in marketing for a long time, but sometimes B2B marketers forget about its importance. Long Tail Search. Blogging Communications Social Media 101 long tail storytelling
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
” What are long tail keywords? In statistics, a long tail is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. How to use long tail keywords with content.
Incorporate Long Tail Keywords into the Mix for SEO Success
DECEMBER 10, 2012
These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition. SEO is extremely important, but it’s a long term process.
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords.
Cognitive content strategy
DECEMBER 15, 2016
Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Managers of large sites must balance search AI with navigation IA.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.
When it comes to Big Data, don’t forget the small stuff
APRIL 4, 2016
Well, nearly a decade ago, Chris Anderson coined the term “Long Tail” to describe the value of aggregated small markets. Amazon’s brilliant plans to open hundreds of brick-and-mortar bookstores is another example of the power of the Long Tail.
Are you using social media for search keyword research?
JANUARY 4, 2016
Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Google took away your keyword data. I know how awful that was. But what are you doing about it?
5 Tips to Unleash the Power of Long-Tail SEO
The New Strategist
MAY 7, 2014
Adding qualifiers to the base keywords creates what is known as ‘long-tail’ searches. These long-tail searches are looking for much more targeted, refined results. The key to long-tail search is being a problem solver, so solve THEIR problems, not yours.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.
Choosing your keywords for SEO
MARCH 26, 2012
Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. Long-tail keywords are more specific versions of the short-tail keywords.
The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
MAY 25, 2011
The long tail and the socialization of customer service. Chris Anderson describes The Long Tail in Wired in 2004.
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
“Facebook” is a great keyword to start with, make it the head of your keyword, and then find a longer tail search. Long Tail… Like a Giraffe? Having the right amount of tail on your keyword can go a long way for your business.
Long-Tail Keywords for SEO Success
OCTOBER 23, 2015
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.
Yodle: Managing the Long Tail for the Long Tail!
Buzz Marketing for Technology
SEPTEMBER 15, 2008
ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.
Be a Big Fish in the Blogger Outreach Pond
JANUARY 3, 2012
You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Public Relations Social Media Marketing Abraham Harrison Blog Business Long Tail Outreach public relations social media social media marketingImage via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond?
Long Tail SEO - 60+ Articles
JUNE 9, 2009
One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.
A Short Tale about The Long Tail
Customer Experience Matrix
NOVEMBER 13, 2006
I picked up a copy of Chris Anderson’s The Long Tail this weekend for my son, only because the local bookstore didn’t have any more substantive marketing books available. Of course, the question I really care about is how the Long Tail relates to Customer Experience Management. Long Tail economics do expand the options available for customer experiences, and of course they may require changes in the business models of particular companies.
Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday
JUNE 24, 2016
Opentopic blog >> moz.com The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into. Marketing ROI Cmo marketing roi
3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
Modern B2B Marketing
DECEMBER 15, 2016
As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior.
Drive Organic Search Strategy with an Open Mind
JUNE 28, 2016
Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. The trick with organic search strategy is to focus on long-tail keywords, not head terms, to increase conversions.
B2B Marketing via Long Tail SEO and Blogger Outreach
AUGUST 25, 2009
One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand. Generally the content is all company or closely affiliated content.
Finding Blue Ocean Keywords: A Fresh Look At The Long Tail
OCTOBER 27, 2010
These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne.