Squirrels, long working hours, and social technologies


When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data.

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A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing


In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram.

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Inbound vs Outbound: What Works Best for B2B Marketing?

BOP Design

A common question we hear is: Inbound vs. Outbound campaigns – which work best for generating leads ? In other words, they are looking for the products or services the company is selling or offering. In fact, outbound efforts have some great applications.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy


There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

8 Rules For Running Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.

How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Growth at the expense of profit no longer works. Orient your strategy to a “body of work” instead of isolated tactics.

5 Essential Things All Marketers Should Know about Sales

Modern Marketing

Achieving perfect harmony between two separate teams might not be realistic; however, when both sales and marketing are working together, the result is a well-oiled revenue engine. Marketing and sales need to be in agreement over what determines the quality of a lead.

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

I am not going to go into a deep dive about TLS and how it all works. That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]


It works like this: Inbound SDRs individually process as many as 800 leads per month. Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. The Pretending It is Working Approach. In Summary.

How to Create a Membership Site Customers are Excited to Use


You’re continually working on attracting new members, keeping current members happy, and preventing at-risk members from abandoning. To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge.

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A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Martech companies talk customer-centricity, but can they be customer-centric?


These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

How to Build Brand Awareness & Thought Leadership


In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

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Gearing up for Demand Generation Excellence at B2BMX


If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

Martech and mindfulness


Let’s face it, the two words don’t often come up in the same sentence. Non-Attachment — understanding that everything changes — tools, tactics, processes, our own work, etc. — But creativity and innovation skills are not emphasized in many traditional engineering courses.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories. And it works.

I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]


This post is part 9 of 11 in a series on HubSpot’s Customer Code. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.

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B2B Marketing Automation Software for Fast Growing Companies


23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

The Rise of Account-Based Marketing, in 7 Charts


There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database. See, Dr. Ruben, it worked.

How to Monitor Backlinks with BuzzSumo


To rank well in search engines, you’ll need to continually earn backlinks. Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.

My Favorite Lesson About ABM from #B2BSMX


My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey. Many companies try different strategies in an effort to identify an optimal mix.

7 Actionable Tips for B2B Holiday Email Marketing


In fact, given how busy everyone is, they might even take longer. If you haven’t already segmented your email marketing list based on where each recipient is in your lead funnel, now would be the time. The goal is to lock in a cross-sell or upsell before the first of the year.

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Work together to promote it like crazy.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Having worked on both sides, I’ve come to appreciate how difficult it can be to remedy the situation, and also how rewarding it is to get both departments singing the same tune. Work On It.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

Brand Safety in the era of Slow Content Policing on Social Platforms


” Take the YouTube Kids app that launched in 2015 for example. Ads for a wholesome brand could easily appear on a violent video featuring Spider-Man and Princess Elsa (of Disney’s Frozen) locked in a brutal machine gun standoff.

Digitizing Telcos


In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. Nowadays, the customer journey is: Painful: picking and changing a carrier is really painful – hard work, boring, difficult to compare.

The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose


I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.

3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan


The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year. What does your business look like in 2020?

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Case Story: How Cardinal Health Mastered Paid Content Distribution


In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.

Seven Building Blocks to Launching a Successful ABM Program

Jackie Walts

And while alignment needs to be companywide, Marketing and Sales must lead alignment for ABM to work. In kicking off ABM, marketing leaders should take the lead in educating the organization on what ABM is and how impacts business.

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BMW can imprint eyelids, we’ll drive demand.

Modern Marketing

Working with DemandGen , we spent two days locked in a room (okay, the doors were open – but you really didn’t want to leave!) Dave Lewis, CEO of DemandGen, led our group in an intriguing conversation about our lead scoring and lead nurturing practices. BMW may have the ultimate driving machine – complete with bright lights with infinite ad budgets - but we’re the ones in the hottest drivers seat. by Amber Stevens | Tweet this.

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My Favorite Lesson About ABM from #B2BSMX


My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey. Many companies try different strategies in an effort to identify an optimal mix.

What You Can Do Today To Get Your Data Ready For ABM


What if 60% of the curriculum you learned in school was wrong? You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. Having good engagement data is key in ABM.

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal.