Which TV Show Matches Your Data Utilization Strategy?

Oracle

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

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How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Spend enough time up front locking in your objectives and a strong, well thought-out strategy. Invest in lead nurturing vs more leads.

Twilio Buys CDP Segment for $3.2 Billion

Customer Experience Matrix

The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. The closest might be Softbank-owned Arm’s acquisition of Treasure Data in 2018.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

7 Ways to Enhance Your Membership Site and Keep Subscribers Engaged

Ontraport

In fact, over 80% of customers cancel their subscription to a membership site within the first two years. . Tease upcoming content in new and unique ways. What other kinds of information and services would customers in this vertical benefit from?

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. To explain why, we need to understand the concept of vertical competition.

[COVID-19] What’s Happening Online While You’re Inside?

Outbrain

While the outside world is on pause, consumers’ consumption habits are not — in fact, they’re more active than ever. At the beginning of the coronavirus pandemic, in late March, we saw jumps in the amount of page views week over week across the Outbrain network.

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6 Essentials of Successful B2B Demand Generation Marketing for 2019

SnapApp

To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They should be in the room from the beginning as you develop your demand generation plans. It will allow you to start having communications that are more like conversations with prospects, instead of being locked in the old model of one-way communication. In other words, the less you sell, the more trust you build.

Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

That may, in fact, be one of several desired outcomes, which could include raising venture capital, making acquisitions themselves, penetrating new markets, accelerating growth, or all of the above. At the end of the day, a public relations program that raises the enterprise value of the firm can greatly assist companies in achieving any of the aforementioned objectives, which in part may be why numerous Bluetext clients over the years have seen successful acquisition exits.

PR 25

How B2B Content Syndication Helps You Grow Quality Leads

TrueInfluence

In fact, it’s helped some marketers grow their site traffic by 2x. In simple terms, content syndication is a process of republishing a given piece of content on one or more sites to reach a broader audience. Pick a vendor whose audience reflects qualities you look for in a customer.

June Social Media News: Snap Map, Twitter Revamped & More

Hubspot

June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month.

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

Marketers have tools in the stack to look at what’s working and what’s not working. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications.

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

The New Rules of Marketing Technology & Operations

chiefmartech

In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy. In bare-bones grid form, it looks like this (hang in, I’ll explain the grid in a minute): The goal of this grid isn’t to pick a spot and aim for it.

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B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019. Client in the Engineering and Manufacturing Space Posting 1x per Month.

[Video] Exclusive Interview With Lauren Newman: Supporting Publishers Through COVID-19

Outbrain

And, in our industry, hit the pockets of publishers — as we’re seeing continued layoffs, furloughs, and bankruptcies given the loss of advertising dollars amid the crisis. How are publishers filling in the revenue gaps with short-term strategies such as Affiliate or Display?