Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. Class is not in session! It’s not a fad.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Bionic

JANUARY 20, 2023

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. With it, you avoid hours of manual work. You’re destined to lose. Money is moved.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Salesforce Marketing Cloud

DECEMBER 5, 2023

Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. How does cybersecurity work? How does cybersecurity work? However, the reality of cybersecurity is far more complex and nuanced. What is cybersecurity? Why is cybersecurity important?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Navigate the Channel

MARCH 6, 2023

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. The way you and your company relate to the public is crucial to its success. Are they the general public? Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Martech

MAY 17, 2023

If you work for a large organization and the tool has been in place for many years, this may be more difficult than it seems. Ask your new vendor how other clients have handled their data migration needs. Work with your IT partners to devise a plan. Or the tool just is not utilized enough to justify the cost.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Tools 96

Only B2B

MAY 22, 2020

Another significant factor is the technology the telemarketing services vendor is employing, including their ability to evolve and customize the technology to meet your needs. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Hubspot

JUNE 21, 2023

And if you want to consistently engage in meaningful conversations with prospects, you need to know how to work past them. Prospects are busy, and your call is undoubtedly interrupting their work. It catches them off-guard — and they often wind up actually offering up a day and time that works better as a result.

Vendors 72

Vendors Cross-Selling Lock-In Fulfillment 72

Content Standard

JULY 14, 2021

Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs. While in-house creatives often eventually become reliable members of your content marketing team, this in-house approach also limits the type of people you can find to work on your content.

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Martech

NOVEMBER 11, 2022

And don’t forget, tapping into emotional engagement works. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

EveryoneSocial

JANUARY 28, 2020

You want employees who are excited about their work, their company, and want to create and share on the company’s behalf. It’s going to be difficult to get people interested if they are disconnected from their work culture — no matter if there are benefits for them. Choosing the right vendor.

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

Heinz Marketing

SEPTEMBER 16, 2022

To understand why, you have a call, and they state that procurement determined your company does not meet the compliance standards needed to be an approved vendor. The two need to move in lock-step, as one without the other can destroy an organization, be it a company, a friend group, or even a society. Yikes, paperwork!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Vendors 99

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. How the 12Ps work. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors?

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

ANNUITAS

OCTOBER 27, 2023

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)?

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “We’re already working with [Competitor X].” “I’m locked into a contract with a competitor.” The key lies in having a response strategy. Objections: Price & Budget 1. “It’s too expensive.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Biznology

AUGUST 28, 2017

Imagine living in a world that delivers “greatness for everyone,” and your publishing platform is how everyone lives, works, learns, and is entertained. To create your new paradigm, start in the first stage as innovators who work with early adopters. Lesson for leaders. Becoming the biggest leader is hard. Why do most fail?

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Customer Experience Matrix

NOVEMBER 9, 2017

It generally arises from a perception that corporate systems don’t meet workers’ needs: either because the corporate systems are inadequate or because corporate IT is hard to work with and has other priorities. Such user-built systems frequently grow to support work groups or even departments, especially at smaller companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. What technology areas do you invest in? Who do you partner with? Increased Performance .

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Many marketers work for organizations that are scaling quickly. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Maybe “boring to boring”? trillion in 2023 through ecommerce alone? Statista ).

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

JULY 26, 2018

86% of respondents told us that they’re not using artificial intelligence in marketing and creative work yet. Analysts, vendors, and reporters told us that AI is the ‘next big thing,’ and we bought in. AI is a locked-and-loaded buzzword. You seek a dark, mysterious substance that can illuminate rooms at night. Sexily Undefined.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

ClickZ

JANUARY 29, 2020

Marketers have tools in the stack to look at what’s working and what’s not working. I worked my way up to become a general manager and vice president of marketing at Lotus Notes, which you may now know as part of IBM. Not to mention, it’s more data-driven than ever before and ROI matters more. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “We’re already working with [Competitor X].” “I’m locked into a contract with a competitor.” The key lies in having a response strategy. Objections: Price & Budget 1. “It’s too expensive.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? Instead, work to re-frame the conversation (you’re good at that, you’re in marketing!) Instead, work to re-frame the conversation (you’re good at that, you’re in marketing!)

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Marketing Insider Group

JUNE 29, 2020

And I still believe that HR will work more closely with Marketing to activate employees for marketing success and business growth. During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. While other predictions , not so much. But enough about me! Absolutely.

CMO 335

CMO Work Management Paid Search Agency Planning 335

chiefmartech

JANUARY 25, 2022

We want the freedom to choose from the martech landscape , but we also need everything to work together. Far better to consider how the products work together through the lens of specific use cases. Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Aberdeen

AUGUST 16, 2022

In a post-pandemic environment — whether in the office or working remotely — without technology, none of it would be possible. . Technological advances enable small businesses to work more efficiently in a number of different ways. Get More ROI Out of Small Business Tech .

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

Hubspot

JUNE 16, 2017

This might seem obvious, but if you're filming at work or out in public, the sight of a phone might not tip people off to keep the volume down if they're nearby. You can purchase full tripods, or smaller versions for your desk on Amazon , at Best Buy , or other vendors. 9) Lock your exposure. Hint: It's your iPhone.).

Video Marketing 101

Video Marketing Lock-In Work Management Marketing Management 101

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Anyword

APRIL 1, 2020

But which paywall vendor should you choose? Below, we review the common types of paywalls and some of the things you should consider when choosing a paywall vendor. After he or she reads more than the allotted amount, the paywall locks the content, and the publication offers a subscription plan to the reader. Types of Paywalls.

Work Management 58

Work Management Marketing Management Top of Funnel Paid Search Agency 58

Capstone Insights

NOVEMBER 26, 2019

At scale, it’s imperative that a standardized (locked-down) process for tactic and program creation is in place to decrease the potential for errors and omissions, drive efficiency, and ensure tactics and programs can be measured and reported on using a consistent (and universal) approach. . It’s similar to purchasing a lawn mower.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52