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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome? Sensitive customer data stays private, and customers stay satisfied.

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How to make sure your data is AI-ready

Martech

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. It does have to be a power user of your system or someone supporting the group utilizing the software. But there’s one thing in the way: our data. They’ll admit that. Act on that.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. This is where lead enrichment tools come in.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Typically, most websites convert 3% of users on their first visit. Without retargeting, bounced users would be lost forever. The majority of users won’t take action unless they feel like they know a business – even trust a business. And when a customer starts to trust your brand, they are likely locked in.

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7 Best Content Locker WordPress Plugins to Boost Your Conversions

Optinmonster

A WordPress content locker plugin restricts users from accessing content from your site. You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin.

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