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The AI content creation space is growing

Martech

The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs.

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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script | B2B

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 quality conversations” per day; prospects require on average 11.3 B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. Most (69%) are U.S.-based

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13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. According to InsideSales.com, 35-50% of sales go to the vendor that responds first. Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. It’s an all too common problem.

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Let the market view in

Biznology

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. For these folks, failure often comes as a complete shock. We see this phenomena often in the political arena.

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Four Reasons Retailers Should Take Identity Seriously This Holiday Season

Martech Advisor

Today, a good identity solution allows companies to increase security and privacy, while maintaining an enjoyable user experience a boon to vendors and consumers alike. Today, a good identity solution allows companies to increase security and privacy, while maintaining an enjoyable user experience a boon to vendors and consumers alike.

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How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes

ClearVoice

But where to start? Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. How much revenue are you influencing/generating?