Who Owns Twitter (Marketing or Sales)?
JANUARY 26, 2017
For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. Twitter Best Practices for B2B Sales and Marketing.
Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
MARCH 13, 2014
Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported.
Content Marketing Advice: Stop Competing with My Children!
Digital B2B Marketing
JANUARY 26, 2012
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.
Building a Playful Brand, Brick by Brick: The History of Lego Marketing
AUGUST 16, 2015
Here's a brainteaser for you: How many Lego bricks do you think exist in the world? In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. But in 1999, the company found that it needed to change.
8 Rules For Running Online Display Ads
JULY 26, 2011
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.
Does Your Drip Marketing Leak Leads?
Modern B2B Marketing
FEBRUARY 25, 2011
In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get?
Give Us Freedom! Lessons for Corporate America
Digital B2B Marketing
JULY 6, 2011
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.
11 Ways to Give and Get Customer Love
FEBRUARY 14, 2012
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media.
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.”
The information processing view of humanity
Buzz Marketing for Technology
JUNE 27, 2008
I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations.
Need to Drive Leads? Try These Traditional Tactics Now
B2B Marketing Insider
JUNE 18, 2010
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"