Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. Twitter Best Practices for B2B Sales and Marketing.

June Social Media News: Snap Map, Twitter Revamped & More

Hubspot

June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. In fact, just last Friday, June 30th was #SocialMediaDay. invested $100 million in Snapchat TV shows and ads. Twitter.

Trending Sources

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported.

3 Surprising Ways to Succeed in Social Media

Marketing Action

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. 500 CEO by CEO.com in 2012. In a recent conversation he gave me a few tips to share with Marketing Action readers. Tell stories in your own voice.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

Here's a brainteaser for you: How many Lego bricks do you think exist in the world? In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. But in 1999, the company found that it needed to change.

8 Rules For Running Online Display Ads

Modern Marketing

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience.

Does Your Drip Marketing Leak Leads?

Modern B2B Marketing

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get?

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

11 Ways to Give and Get Customer Love

Hubspot

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.”

The information processing view of humanity

Buzz Marketing for Technology

I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations.

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Insider

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"