Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Why we care. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite.

Digital Experience Platform 109

Digital Experience Platform Lock-In eCommerce Verticals 109

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s an enterprise website and intranet portal software. It’s an enterprise website and intranet portal software.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Industry CMS 113

Martech

JANUARY 20, 2022

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers.

Lock-In 130

Lock-In Content Copywriting Vendors 130

TrustRadius Marketing

APRIL 30, 2021

Password management software creates the bridge between security and convenience needed in a modern technology environment. RememBear is software for those with limited technology experience, and perhaps are a little anxious using it. The software includes 2-factor authentication as well. This is pretty accurate.

Work Management 52

Work Management Software Paid Search Agency User-Generated Content 52

TrustRadius Marketing

APRIL 23, 2021

There are many different levels of shopping cart software, offering varying degrees of complexity. Free shopping cart software will often have limitations restricting functionality or scope. Another potential option is going for open-source software. Which Shopping Cart Software is Right For You?

Work Management 52

Work Management Marketing Management Software Paid Content 52

Martech

NOVEMBER 17, 2022

Getting everyone in your organization to speak the same language is difficult, especially when your business terminology doesn’t match that of your key software vendors. Only Super Admins have access to edit these locked deals, while other users may have read-only access. Customer journey analytics launched in beta. Get MarTech!

Enterprise Management 110

Enterprise Management Marketing Automation Services Work Management Lock-In 110

Salesforce Marketing Cloud

DECEMBER 5, 2023

Because cybersecurity threats are constantly evolving, it’s important that your teams remain vigilant and that daily tasks, such as software updates, become critical safeguards. The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. Not staying up-to-date on the latest versions of your CRM software! Disable your router’s SSID broadcast.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

ANNUITAS

OCTOBER 27, 2023

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Martech

MAY 17, 2023

Retiring martech software requires a thorough planning process and clean execution. Ask your new vendor how other clients have handled their data migration needs. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Or the tool just is not utilized enough to justify the cost.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

EveryoneSocial

JANUARY 28, 2020

Choosing the right vendor. Another area to get right, is having the right employee advocacy vendor in place. But when selecting a vendor, you want to choose one that is designed for employee advocacy adoption. Additionally, you want a partner and not just a software solution. What is Employee Advocacy Adoption?

Activities 126

Activities Enterprise Management Work Management Marketing Management 126

chiefmartech

JUNE 12, 2017

In retrospect, my post from three years ago hypothesizing that marketers regularly use over 100 software programs — even if they don’t consciously identify them all — seems like it has now been confirmed with empirical data. The big revelation: the average enterprise uses 91 marketing cloud services. A few points worth making: 1.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Content Standard

JULY 14, 2021

While some content marketing partners leverage cloud-based software such as Google Drive to manage content creation and content planning, others may utilize propriety platforms where content is created, edited, reviewed, and managed all through the same interface. Are the partners’ creative professionals in-house or outsourced?

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

PathFactory

APRIL 18, 2023

It was also named the winner of Oracle CX’s inaugural visionary ISV partner of the year 2020, 2022 Top-Rated Content Marketing Software by TrustRadius, a 2022 Content Experience Leader by G2, and a 2019 Cool Vendor in Technology Marketing by Gartner. Then, and only then, do we strategically build a plan to lock eyes with that buyer.

Advertising Agencies 52

Advertising Agencies Planning Top of Funnel Paid Search Agency 52

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

ClickZ

JUNE 2, 2020

The best way to do that is to ensure you have the best tools and vendors to back your unique needs and keep business growth in focus during these unpredictable times. Many companies miss the warning signs that it is time to re-evaluate their stack, and they find themselves locked into vendor contracts for longer than they should.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

Convert

NOVEMBER 23, 2020

Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in. There are actually a number of reasons for this.

eCommerce 105

eCommerce Business Phishing Lock-In 105

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

TrustRadius Marketing

OCTOBER 27, 2022

Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP). You won’t need any programming knowledge for software development in these applications. ” Pros and Cons of Low-Code Software. What is a Low-Code Development Platform?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I’m delighted to see this momentum build.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Circle Studio

OCTOBER 4, 2018

But without a successful implementation, companies are less likely to realize the full potential of the software. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion annually by 2023—up from $11.4 billion in 2017. Define your requirements and goals upfront .

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Bionic

APRIL 22, 2021

Strata Buying Management Software (SBMS), now known as Freewheel for Agencies, has solid insertion order (IO) capabilities. Media buyers report the following as weaknesses of the Strata software: Disjointed Workflow. As such, advertising agencies must integrate Strata with other software to get a complete agency workflow system.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Multi-Channel 52

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Many places outline “free” versions that are either simply not free or are trial versions of paid software. Many places outline “free” versions that are either simply not free or are trial versions of paid software.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Hubspot

JUNE 16, 2017

You can purchase full tripods, or smaller versions for your desk on Amazon , at Best Buy , or other vendors. 9) Lock your exposure. Hint: It's your iPhone.). You or a member of your team most likely already owns a great video camera -- one that's easier to use than a traditional, high-tech setup. P.S. We filmed it with an iPhone.

Video Marketing 101

Video Marketing Lock-In Work Management Marketing Management 101

chiefmartech

SEPTEMBER 13, 2018

One of their most interesting observations (slide 115) was how the pendulum of enterprise software sales has swung over the past 20 years: Before SaaS, in the 1990’s, old-school enterprise software sales was infamous for multi-year contracts and aggressive cross-sell, account penetration tactics. Lock-in sucks.

Paid Search Agency 79

Paid Search Agency Companies Cross-Selling Lock-In 79

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. 30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Hubspot

JANUARY 26, 2021

In some cases — most commonly with companies that sell B2B — businesses will be locked into long term contracts to sell their goods and services at agreed-upon prices. In some cases — most commonly with companies that sell B2B — businesses will be locked into long term contracts to sell their goods and services at agreed-upon prices.

Pricing 72

Pricing Price Lock-In Vendors 72

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Bionic

MARCH 9, 2018

If you’re new to Bionic, you’ll appreciate this summary of the quality control tools you get with Bionic media planning software. Bionic media planning software is built specifically to help you and your team to create error-free media plans. Since day one, the Bionic media planning software has been equipped with ABS technology.

Media Plans 40

Media Plans Cost Media Lock-In 40

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. In a Nutshell: DealSignal vs Apollo.io Source: WIRED.com ) In stark contrast, DealSignal is SOC2 certified and GDPR compliant.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Aberdeen

AUGUST 16, 2022

Whether that means collaborating with remote colleagues using video-conferencing software or messaging customers to request a review on Google, technology not only allows businesses to more-effectively reach their goals, it benefits their people — the customers, employees, connections, and overall collaboration.

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62