To Generate Pristine Data, Lock Down Your Buying Group
InsightSquared
OCTOBER 4, 2019
You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. Your SMB and enterprise teams probably have different demand units. These tips are mini, but mighty. For more, visit ABM Revealed.
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