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Is customer satisfaction really important in B2B?

Savanta

After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. Following on from this logic, market research studies tend to focus on measuring customer satisfaction and its cousin the Net Promoter Score (NPS). The third segment are ‘locked-in’.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

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The Best Lead Enrichment Software for 2023

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in. What is a Lead Enrichment Software?

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

Modernize your contact center The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Modernize your contact center The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. What’s in the way?

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Gated content locks out leads — so why keep doing it?

Velocity Partners

Any fans (like me) of Malcolm Gladwell’s excellent Revisionist History may have come across his breakdown, in the episode “ My Little Hundred Million ”, of the difference between strong- and weak-link sports. Basketball is a strong-link sport. But football (or soccer, for our friends across the pond) is a weak-link sport. Gated content.

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Exploring the Landscape of Managed eCommerce Hosting

Valasys

Ensuring robust security in an age of digital threats Security online is akin to locks on a physical store; they’re fundamental. Performance isn’t just a technical metric; it’s the bedrock of customer satisfaction and repeat business. Yet, its power comes with complexity, and that’s where managed hosting shines.

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(VIDEO) Research Meets Reality: Small Business IT Infrastructure

Aberdeen

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. Greater Customer Satisfaction. What technology areas do you invest in? Reduced Complexity.