Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. This is down from 2.5

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Zoominfo

SEPTEMBER 6, 2022

An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. Quits A reported 4.2 However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re Unemployment rose from 3.5%

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Salesforce Marketing Cloud

JUNE 12, 2023

But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Bannerflow

JANUARY 28, 2021

However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

Martech

JUNE 15, 2023

A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Take our brief 2023 MarTech Replacement Survey But we really do need all these fields! Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily.

Digital Asset Management 93

Digital Asset Management Tagging Lock-In Work Management 93

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. Overall, small businesses who invest in IT modernization report: Better Security .

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

Biznology

APRIL 23, 2021

A recent survey by Prudential found that 42% of workers planning to leave their current roles graded their employers’ efforts to maintain culture a “C” or lower. ” Prudential’s Pulse of the American Worker Survey: Is This Working? ” HBR – Denise Lee Yohn. As always, happy reading and listening!

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. This was followed by survey/feedback types of email campaigns at 46%. The Power of Email Marketing. compared to 17.6%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Martech

MAY 17, 2023

Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. For example, a report gets sent out of the tool that a different team is manually copying/pasting into another system. Or the tool just is not utilized enough to justify the cost.

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Tools 96

MeetingOne on Webinars

SEPTEMBER 14, 2021

But since COVID, according to the 2021 Work Trend Index Annual Report, weekly meetings have increased by 148%. What’s surprising is that a survey from LoopUp states that 99% of the respondents couldn’t say they always knew who was on their calls. With 5 access mode options, you can confidently hold business-critical calls.

Conference 68

Conference Bandwidth Lock-In Work Management 68

Hubspot

JULY 11, 2018

This week, wrote Legal, Policy and Trust & Safety Lead Vijaya Gadde in a statement , Twitter will begin removing locked accounts from users' total follower counts, potentially causing these numbers to drop significantly for some. Until that happens, the account remains locked and the owner is unable to log in. July 11, 2018.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

Vision6

MAY 6, 2021

You can do this by adding CTAs for your subscription forms and surveys in your website header, footer, homepage and even scattered throughout your blog content. Here’s just a couple ways you can encourage more users to give over their details: QR codes bring your email sign-up forms and surveys to where your customers are.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Salesforce Marketing Cloud

SEPTEMBER 29, 2022

But a new report from Accenture , “Shaping the Sustainable Organization,” reveals that 58% of executives believe operating more sustainably involves a trade-off with growth. Nearly half surveyed would accept a lower salary to work for environmentally sustainable organizations. . Join our climate action hub. Join the revolution.

Enterprise Management 52

Enterprise Management Work Management Business Lock-In 52

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. To justify my increased screen-time, I turned to some recent consumer surveys. In March, Statista released a survey asking if consumers would use social media more if forced to stay at home during the outbreak.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

” Any normal week, I don’t think twice about these messages, removing the notification from my lock screen. To justify my increased screen-time, I turned to some recent consumer surveys. In March, Statista released a survey asking if consumers would use social media more if forced to stay at home during the outbreak.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Aberdeen

APRIL 21, 2021

Our goal is to help businesses make more informed technology purchase decisions by providing data-backed, outcome-centric information,” said Mike Lock, Managing Director and Principal of Aberdeen Strategy & Research. Custom surveys to provide unique data points for written and graphical marketing assets as well as digital events .

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Golden Spiral

SEPTEMBER 10, 2021

Interview with Leela Srinivasan, CMO of Survey Monkey). Microsoft famously reported that since the turn of the millennium, human attention span has shrunk from 12 seconds to eight seconds—shorter than a goldfish’s. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Adobe Experience Cloud Blog

JULY 26, 2018

In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals. Analysts, vendors, and reporters told us that AI is the ‘next big thing,’ and we bought in.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

ClearVoice

DECEMBER 2, 2019

In fact, survey results have shown that marketers’ commitments to marketing technology are only growing. In fact, survey results have shown that marketers’ commitments to marketing technology are only growing. However, only 24 percent of survey respondents reported that they have all the tools they need and fully utilize them.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Content Standard

OCTOBER 8, 2020

If you’re a brand leader who, like me, has spent a good deal of the last few months locked in virtual conferences with other execs, you know this is a question that comes up more frequently now than ever. Even before the pandemic, 57% of consumers reported feeling that the media was contaminated with untrustworthy information.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Unbounce

FEBRUARY 13, 2019

Marketers have been slow to adopt AMP for a variety of reasons (via Unbounce’s 2019 Page Speed Report ). As part of our 2019 Page Speed Report , we asked marketers if they planned to implement AMP in the near future. As part of our 2019 Page Speed Report , we asked marketers if they planned to implement AMP in the near future.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Hubspot

FEBRUARY 18, 2020

In fact, a report on behalf of the Society of Personal and Social Psychology, Inc. Here, let's explore the components of a "bad" name, so you can ensure you avoid these mishaps if you're currently in the naming stage with your own company (or the re-branding stage ). The Facebook' and Other Bad Names. Probably not. CMO Tony Weisman.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Vision6

JULY 5, 2020

You can send a survey or put a form on your website asking what their biggest pain points are. If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! Never trust someone who says trust me. But seriously, trust me. Here’s how to get started!

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

Content Standard

JUNE 22, 2021

In 2020, 90 percent of business leaders reported freelance talent platforms would be very or somewhat important to their organization’s future competitive advantage. Scale is the #1 motivator behind blended content marketing teams, according to our survey respondents. In the beginning, creative ruled marketing. But the future?

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

SpotMe Blog

AUGUST 30, 2021

In a survey , 34% of event planners reported that increased attendance was the most positive result of pivoting to virtual events. . One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. This post is full of actionable insights to help you create a successful event.

Planning 52

Planning Work Management Marketing Management Conference 52

Martech Advisor

OCTOBER 14, 2019

of respondents reported that their customer success activities and focus were comprehensive and geared to the entire lifecycle of a customer. While the desire and recognition may exist to accomplish more, the impediments effectively lock customer success into a particular role. The more limited role brings unquestionable value.

Enterprise Management 45

Enterprise Management Terms and Conditions Work Management Paid Search Agency 45

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security. Thankfully, that is no longer the case.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Oktopost

MAY 23, 2022

Ads (ad clicks, survey answers). You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? Today, the internet is the number one way to source whatever you need. Passive Intent. External Data. Websites visited.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Outbrain

JUNE 1, 2022

We have done so much already, including: Establishing a world-first trade credit insurance group deal with an Australian owned insurance company Group deals with several industry reporting, research, training, and media tools, among others An “Insights and Innovations” webinar series. We will soon launch the IMAA Academy to do just that.

Advertising Agencies 29

Advertising Agencies Paid Search Agency Budget Programs Multi-Channel 29

SendX

FEBRUARY 22, 2019

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). Yep, we’ve traveled that road as well. Let’s dive right in.

Marketing Automation Services 200

Marketing Automation Services Work Management Paid Search Agency Budget Programs 200

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. Because the center point of a demo or tutorial is a product or process, viewers' eyes will be locked on that. The growth in video marketing isn't all that shocking.

Video Marketing 99

Video Marketing Budget Programs Paid Search Agency Opt-out 99

EveryoneSocial

FEBRUARY 4, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. You also do not want to force them to post, nor should commentary always be locked down. Let’s dive in. Do you have customers, potential hires or interested parties that are active on social? Statusbrew ).

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Aberdeen

FEBRUARY 13, 2017

Omer Minkara’s report, CEM Executive’s Agenda 2017: A Data-Driven Approach to Delight Customers , revealed that “creating a unified view of customer data throughout that business” is the “top strategy” currently pursued by Best-in-Class firms focused on creating a great customer experience.

POS 84

POS Loyalty Marketing Management Lock-In 84

Eric Mower + Associates

OCTOBER 1, 2018

Mower’s latest Quick Take on Travel survey reveals that 59% use some kind of smart home technology and 44% would prefer to book a hotel that offers such features. Some 59% use smart home technology, whether it’s a voice-activated digital home assistant like Alexa, smart locks, surveillance, thermostats or lighting.

Privacy 40

Privacy Customer Surveys Opt-out Opt-in 40

QuanticMind

OCTOBER 30, 2017

Digital advertisers have several tools to tackle these challenges, including new types of Google reporting (demographic, time lag and new vs. returning customer tracking, multiple ad types such as Local Inventory Ads (LIA) which display product availability in local digital listings and local ads for Google Display Network (GDN).

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40