Marketing Technology Landscape Supergraphic (2016)
MARCH 21, 2016
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful.
Rise of the Marketing Platform
Modern B2B Marketing
APRIL 8, 2014
The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. But in the last few years, technology has taken marketing by storm. Five Big Trends in Marketing Today.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations , got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations?