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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59
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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. One security breach can cause irreparable damage to your brand image. How to Prevent a CRM Data Breach .

CRM 253
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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. Related Reading] ZoomInfo Reaches Another Privacy Benchmark One security breach can cause irreparable damage to your brand image.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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3 keys for email marketing in 2024: AI, change, learn

Martech

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.