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3 considerations before leaving your martech vendor

Martech

If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye. If you find more enticing benefits that will help you bridge current gaps while helping you move toward your longer-term goals, it’s time to say goodbye.

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How to Create a Paywall in WordPress (2 Methods)

Optinmonster

So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Method 1: Content Locking. MemberPress.

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5 Tips for Successfully Navigating the Bargaining Zone

Hubspot

Luckily, I've learned how to navigate the bargaining zone while working with executives and salespeople who have skillfully negotiated everything from multi-million dollar deals to more favorable contract terms. At this point, an agreement can't be reached unless one of the parties is open to adjusting their terms.

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3 steps to create exceptional ebook covers on a budget

ConvertKit

And a quick search on Fiverr for verified cover designers shows a range in price, starting around $190. You might think you can’t price your ebook very high if you don’t hire a pro designer. Jump ahead. What’s better: hiring a designer or DIY? How to make an ebook cover in three easy steps. Sell your ebook (and make money).

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Campaigns can have multiple actions, each with its own entry conditions.

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Sales Pipeline Radio, Episode 199: Q & A with Jim Wilson @JimWilsonSF

Heinz Marketing

I love the advance of challenger sale and the teach and tailor type mentalities. But I think in our effort to create more value as trusted advisors, a skill that isn’t being taught as much today is how to ask for the deal, how to ask for the sale, and how to close. I ask Jim to double down on these and provide examples and ideas.

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Four Reasons Retailers Should Take Identity Seriously This Holiday Season

Martech Advisor

Auth0 recently conducted a study with Internet Retailer revealing how companies are tackling the dual challenge of providing a great experience while locking down identity protection. To refresh painful memories: Target in 2013, Equifax in 2017, Marriott in 2018, and Capital One just a few months back. Thankfully, that is no longer the case.