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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. They always come up. And the answers vary. Am I doing business locally, regionally, nationally or globally?

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. Too see why, read on…. Five Big Trends in Marketing Today.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. 2) Or just spend your time on the wrong social networks. Research smesearch.