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The Organic Inbound Marketing Playbook for B2B

OutboundView

You’ll learn which topics and personas to lock in on, and focus your future efforts appropriately. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy).

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The Best of B2B Marketing Content: 9 Examples

Hubspot

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" We're passionate about our product -- and that means our audience can be, too.