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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

In a recent podcast with Jason Oates, chief business officer at LiveIntent, ClickBank’s business development manager, Kyle Kostechka, points out that “[Email] is like Keith Richards at this point: everyone keeps thinking it’s dying, but it’s just still here kicking, just as viable as it was 10 years ago.”

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. Are they the general public?

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Accountable Culture and the Future of Work

Biznology

There is quite an eclectic range of thoughts and nuanced points of view to consider here as well as with the week’s podcasts. ” HBR – Denise Lee Yohn. Culture – how we behave and operate in our respective professional contexts – is the connective force that binds people and organizations together.

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5 Marketing Trends to Dominate Your Competition in 2021

The Marketing Blender

Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly. Transcribe podcast or webinars with Temi. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. Video Marketing. while reducing overhead by 12.2%.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

According to a study published in Computers in Human Behavior , FOMO is “ a pervasive apprehension that others might be having rewarding experiences from which one is absent. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. Now let’s read about FOMO in marketing.

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How Emails Are Evolving into Mailable Microsites

Convince & Convert

When the book was published last fall, there were some definite signs of email heading in this direction. My colleagues, Jason Rodriguez and Kevin Mandeville, discuss how a coding hack is used to create this functionality in this Email Design podcast (at the 20:47 mark). Email content is no longer locked in stone when you send it.

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The Four Pillars of Content Strategy

Crimson Marketing

That content is currently locked inside the heads of the smartest people in your company. That video with a voiceover can be turned into a podcast, etc. You may feel that producing content is good enough and that once it’s been published, the content will be found. Repurposing – How do you repurpose it to get the most out of it?