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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

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Caring, Consistency, and the New Relationship Marketing

Convince & Convert

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be like seeing a narwhal or a unicorn or something like that. Mari: Occasionally. I have my moments. Tell us all about it. Mari: I do. Mari: Yeah.

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