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Best PR Blog - Vote for Harry!

WebMarketCentral

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.

Is customer satisfaction really important in B2B?

The B2B Research Blog

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

It's All About Revenue

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

Effective Webinars Leveraging Marketing Automation

eTrigue

Webinars work well for continuing a dialog with prospects that are already in your buying pipeline. There are many things to keep in mind and tasks to accomplish when planning and conducting your own webinars. Build in plenty of time to get your planning and approval tasks completed.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. Jumping in Without a Long-Term Strategy for Growth.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Who Owns Twitter (Marketing or Sales)?

NuSpark

It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too.

The only marketing prediction you need for 2017

chiefmartech

and largest publication in the field advertising and marketing. Late October to early February is prediction season in the marketing world. Is email dead, or the most undervalued tactic in your portfolio? Resist technical and contractual lock-in.

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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. The organization focuses on international politics and business, and its LinkedIn content is aimed at providing analysis and expertise in those issues.

The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing

Earnest about B2B

“Trapped, like a trap in a trap.” – Dorothy Parker. Recently for Earnest, however, it was literally that, as half of the office spent an evening at clueQuest , an interactive game where people choose to be locked in a tiny room and solve puzzles to escape within a one hour time limit.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them.

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful.

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.

Tips to Manage the Marketer's Personalisation Dilemma

It's All About Revenue

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)

Act-On

And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. In fact, it’s essential. We are in the information age.

Just Because It’s Content, Doesn’t Mean It’s Good

B2B Marketing Unplugged

A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. They went to work in magazines, and a few stuck around in marketing.

Breaking Down the Fundamentals of Account-Based Marketing

Modern B2B Marketing

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! On the other hand, account-based marketing (ABM) is in many ways the exact opposite.

16 Call-to-Action Formulas That Make People Want to Click

Hubspot

Sometimes, you need a little nudge in the right direction. If you have limited space in your CTA button but want something that makes an impact, this is a great choice. Be sure to set the context in the remainder of your CTA so a user knows what they’re starting.

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Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Also, you’d be surprised at who influences people in your target customer segments. Too many are providing short demo windows and one year lock ins.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Also, you’d be surprised at who influences people in your target customer segments. Too many are providing short demo windows and 1 year lock ins.

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

I’d like to share an email I recently received … Dear Mark: I am the founder of a sporting goods company in the Pacific Northwest. In late 2012 we hired a full-time community manager and content producer. William’s decline in Facebook reach is extreme but not unusual.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills.

Which TV Show Matches Your Data Utilization Strategy?

It's All About Revenue

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

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Sometimes not having a strategy is the best strategy

grow - Practical Marketing Solutions

In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously.

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

100 Real Pokémon Go Headlines That Will Make You Question Everything

Contently

1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku). How to Type the é in Pokémon Go (Lifehacker). Can you play Pokémon Go in space?

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Structure vs Creativity & Flexibilty

Your Sales Management Guru

Recently I wrote a popular blog that was picked up by a variety of other publications/web site: Sales Management: The Need for Creativity , it covered why sales managers must develop their levels of creativity to solve the multitude of problems they face and the need to assist their salespeople in developing better sales strategies. In the blog I also laid out the 10 actions one can take to improve their personal creativity. So what does WWI have in common with Sales Leadership?

All Online Digital Roads Lead to Google Plus

Biznology

With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. It’s like the US : there is a Nation-State, Apple iOS , but the true power lies in the States, the Apps.

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The Customer Experience Operating System (CX-OS)

chiefmartech

All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. The customer experience operating system (CX-OS) is an operating system in a business sense. The CX-OS will evolve in a series of stages.