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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS.

Tagging 52
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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Full list of partners and products. What other innovative ways have you used tagging? Thirteen Tips for Effective Tagging. If you answered yes to any of the questions above, its time try your hand at tagging. Tagging lets you categorize information online your way. When it comes to tagging, spreading the word is only half the battle. Check how other people are tagging the kinds of sites you want to remember. The tagging phenomenon has taken off.

Tagging 149
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2 applications of marketing AI

Biznology

Tagging. But much of it suffers from a common flaw: tagging. Tagging. It’s not the algorithm, it’s the tagging. But they do a good enough job with tagging to get it right most of the time, an impressive feat. If you want to serve more relevant, personalized content to your audience, you need rich and accurate tagging. The problem is, content producers struggle more with tagging than any other aspect of their jobs.

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Google Analytics 101: How to Track Your Conversions (Step-by-Step)

Optinmonster

In just a few simple steps, you can set up your Google Analytics account and create conversion goals so that you can track your email list signups and understand what’s driving your success, or holding you back. Tutorials conversions email list google analytics optins

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

The badges were hyperlinked to a central page listing all courses. "We When you want to learn how to grow, the URL "growthhackers.com" seems like a natural place to start. I compiled this list of 24 growth hacks that you can put into practice with your current content assets.

Sales 78
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Blocked Twitter users won’t be able to add you to lists. A check-in is a way of location tagging a social media post to indicate where the user is, or where the content in the post was created. Google Ads appear at the top of the Google search listings for your target keywords.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Once you’ve connected the two platforms, the next step in importing conversion data from GA4 to Google Ads is enabling auto-tagging in your Google Ads account. Click to view the Auto-tagging section. Table with full list of campaigns and data (imported from Google Ads).

Ads 197
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How to Build a Membership Website With WordPress

Optinmonster

Your email list needs more subscribers. Use this space to list some of the exclusive content and other perks that come with membership and how members will benefit. After you create your group, go back to MemberPress » Group , and copy the group URL.

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

View the full list of automatically collected events.) . You’ll see a full list of events. Now click Conversions under Events, and you’ll see the new conversion added to your list: . Value: Add the URL, in this case it might be /thank-you/ .

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

Run a broken link checker to check your site’s URL. Double check for correct spelling, and make sure you don’t have any random characters tagging along at the end. Take your verified list of broken links. If the link is to internal content — that which was once on your blog, but has become out-dated, like a link to old event, then you should maintain the old URL and create a page that directs readers to more current content.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). Here’s a quick how-to on implementing vanity URLs.

Features 112
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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. There’s just one thing: These URLs are long and daunting.

Media 52
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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

The implementation of structured data assists Google with the understanding of site and web page properties as well as provides opportunities for enhancements in search engine listings. Knowledge Graph Listing. This can be a more beneficial starting point in an effort to minimize duplicate listings. SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! Brand-related ad copy (headline, descriptions, URL, etc.).

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}.

Adwords 179
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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Proper tagging and “SEO Best Practices” are possibly more important for mobile optimization because there is less viewable real estate in a mobile browser. A short list of web page elements includes: HTML Titles. REL Canonical Tagging. Open Graph Tags (Title, Description, URL, Image). Schema Tagging. Bing has also publicly supported a “one URL per content item” strategy when possible as well.

Mobile 200
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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

by Conversation Marketing Proclaiming himself "sick of social media," Ian Lurie provides a list of quick but powerful steps for taking advantage of it in "a total of 10 minutes a day, because that’s all I can stand." Okay, even this brief regimen would probably take a bit more than 10 minutes, and he notes that this is a minimum level of participation, but the list is a good starting point and Ian is always an entertaining read. Social Tagging

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This list is structured to work progressively down the left-hand navigation within Google Analytics. Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Goals -> URLs. The above list of reports provides day-in and day-out value for B2B marketing measurement. Google Analytics has over 100 different reports available out-of-the-box.

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YouTube tags: The complete guide for marketers

Sprout Social

Before you start tagging your YouTube videos, you should spend some time researching popular YouTube tags. When you enter the URL of a YouTube video into a YouTube tags extractor, it will show you a list of tags that users have added for that video.

Youtube 67
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6 Small Business Lead Generation Tools to Use in 2022

BenchmarkONE

Enables tagging and list segmentation for personalized, automated email campaigns. Beyond that, BenchmarkONE allows you to automate tagging and lead scoring. You can do a single email search, bulk email search, domain search, bulk domain search, or social URL search. .

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Are You Using the Right Tools to Track Content Success?

DivvyHQ

Google URL Builder for Link Tracking. Google has a simple yet robust URL generator for the tagging of custom campaign variables and parameters needed for deeper performance reporting. Navigate to the URL Builder Form on the Google Analytics Help site and complete the fields required to generate a custom URL to be placed in your content, advertising links, social posts, emails and more.

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How to optimize your content publication process in Scoop.it

Scoop.it

Tagging allows you to make your content searchable and easy to navigate. Tweets from a Twitter list. Just paste a link into the RSS feed URL section and you’ll get a chance to choose the best feed URL: 3. Keyword in title or URL only.

Process 53
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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. For example, are most of the posts ranking structured as a list like “[X] Ways”, do they address the definition “What is…” or do they reflect “How-to” style articles? Avoid URL Changes.

Tactics 120
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Third Party Email Lists.

Paper 176
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Etsy SEO: 11 SEO Strategies for Etsy SEO & Sales Growth

seo.co

You need to get more people viewing and clicking on your listings. Within seconds, Etsy delivers a list of products that match their input. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Web Page Tagging. While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. As a variable to test, consider rotating a number of the following (as long as they are synonymous; this list is unformatted for expediency): Achieve. Web Page Tagging. A short list of web page tagging elements include: HTML Titles.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

They primarily promote their products on Facebook by tagging them in their content. Facebook recommends tagging fewer than five products per image. Video has long been at the top of social media trend lists—and for good reason.

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10 powerful ConvertKit features that Mailchimp users will love

ConvertKit

1) Multiple lead magnets -> to the same list. An awesome source of list growth is your incoming traffic. My approach to list building is not one size fits all, nor do I rely on “Subscribe for Updates” to get subscribers. One list.

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Spring Cleaning for Google Analytics

Fathom

Sometimes, when a goal is no longer converting the answer is simply updating a goal URL that changed. Update the goal with the new URL or create new goals for the new forms to fix the problem. Check your campaigns – are you using Google URL Builder to tag external campaign such as emails or non-AdWords paid efforts? If these items are not in place, get rid of the dirty data like referrals from emails or untagged paid campaigns and start tagging!

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Here’s a list of paid and free press release sites. Third Party Email Lists. You may be able to rent an email list from such an online publisher, or they may offer other opportunities for content promotion.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Site architecture (SEO properties and best practices like tagging, URL’s, etc). Screaming Frog “crawls” websites and web addresses to identify important SEO-related tagging and associated information. Cross-referencing reports such as keyword referrals, third party sites, and social media visibility with many of the other resources listed previously. Competitive analysis is a crucial component of every SEO program.

Analysis 150
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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Once you have a list of underperforming, outdated content…it’s time to get to work.

Tagging 120
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10 Sprout features you might not know about

Sprout Social

To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing. You can delete the URL for Facebook so that only the link preview shows, but include the URL for Twitter to ensure a Twitter Card is created once published. While followers tagging their friends in a comment boost your brand’s visibility , these comments can crowd your Inbox.

Social 74
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How to Do Competitive Content Marketing Research for Healthcare Technology Companies

KoMarketing Associates

Depending on how in-depth your analysis is, take advantage of a site crawler like Screaming Frog to capture all blog/resource URLs and sort by content type. Screaming Frog will give you a sense of whether common SEO best practices are implemented, from page tagging to heading tags.

Research 156
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Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

But good analysis requires a thorough understanding of the specific components of a search engine result listing. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keyword information. Search Result URL Information. The analysis of search engine results is a critical component of the SEO professional’s role.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs.

SERP 120
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RebelMouse’s Technical SEO Influencer Program

RebelMouse

RebelMouse’s intuitive tagging and section functionalities help make content organization a breeze. A sitemap is a file where you list the webpages of your site that tells Google and other search engines about the organization of your site's content. Canonical URLs.

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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

The product spreadsheet has seven requirements: a unique ID, title, description, product URL, image URL, price and availability. Go on a tagging spree and pin your products. Further, you can get a lot of mileage by tagging your items on Shop the Look posts.

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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. As you compose your content, incorporate a tagging structure that organizes and tracks the success of your marketing campaigns.

Tagging 65
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Your Shopping tags will be listed in the Instagram Shop catalog. With creator accounts, you’re limited to tagging products. You can also add URLs to your website in your Instagram bio and to Stories. Use a URL shortener to: brand your links, track metrics, and.