Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. If your site is crawlable, you’ll see a list of pages.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

KoMarketing Associates

FEBRUARY 10, 2021

Only the very bottom listing, from Merriam Webster, is an organic search listing. In many cases, users now have to scroll to even see the top organic listing. So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

JUNE 15, 2021

Try adding content pruning to your monthly content marketing task list to keep your website clear of clutter. Start by making a list of all your content. A metric to measure how much traffic your content is getting (like page sessions over a specific timeframe). Take Inventory of Your Content. Original publish date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

AUGUST 28, 2023

of all website traffic. If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. When you’re improving your website’s SEO strategy, remember: Quality always beats quantity.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Go Beyond SEO

APRIL 4, 2024

Incorporating these keywords strategically throughout your website’s content and meta tags will improve your chances of ranking higher in search engine results pages. This includes optimizing page titles, headings, URLs, and image alt tags. This includes optimizing page titles, headings, URLs, and image alt tags.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Go Beyond SEO

FEBRUARY 15, 2024

At GoBeyond SEO , we understand the importance of optimizing your website’s on-page elements to achieve higher search engine rankings and attract more qualified traffic. Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance.

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor.

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. What Are UTM Tags?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. In addition, city and state names should be in the title tags, meta descriptions and content of your site.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

OCTOBER 12, 2022

Once you’ve connected the two platforms, the next step in importing conversion data from GA4 to Google Ads is enabling auto-tagging in your Google Ads account. Click to view the Auto-tagging section. Make sure the checkbox next to “Tag the URL that people click through from my ad.” Select Settings. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Act-On

SEPTEMBER 26, 2023

Here are a few tips for getting started: Organize your list and attack the best opportunities first. List your competitors’ highest-quality backlinks so you can focus on those opportunities first. Search for pages that have the word “links” or “resource” in the URL. Focus on backlinks quality. Is it content that you can develop?

SME 141

SME FAQ Domain Link Building 141

Webbiquity

MARCH 5, 2020

DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. organic visibility, traffic acquisition, revenue, etc). Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Robot Directives: canonicals, meta robots noindex/nofollow tags and disallows via robots.txt. Orphaned URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Table of Contents. The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. These messages are clickable and will take the user to the desired URL. Here, you can enter your site’s name and URL.

Traffic 78

Traffic API Click Rate SMS 78

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters are like tags for your online marketing actions. UTM Source (utm_source): UTM source tells you where your web traffic originates. →

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClearVoice

FEBRUARY 25, 2023

Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs. Google’s Search Central blog has detailed instructions on where and how to add canonical tags.

SEO 97

SEO Content Keywords Tagging 97

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? These tags are crucial for web accessibility. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. Keyword Difficulty.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Once you have your list of search queries, you need to start incorporating them into your content. It allows you to research keywords and see how much traffic they are getting. Title tags.

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score.

SEO 105

SEO Template SERP Keywords 105

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. Backlinks are essential in increasing referral traffic and boosting overall rankings. Additional URL parameters.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Conductor

JANUARY 24, 2020

If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. — Danny Sullivan (@dannysullivan) January 22, 2020.

Features 111

Features SEO CTR SERP 111

Sprout Social

NOVEMBER 16, 2016

Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. Almost every business, big and small, is on Twitter.

Twitter 100

Twitter Traffic Ad Building Tips 100

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. It’s also possible to amend a URL with parameters of the form site.com?loc=. Inform Google of Foreign Language Versions of Pages With “hreflang” Tags.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

seo.co

JANUARY 26, 2022

You need to get more people viewing and clicking on your listings. Within seconds, Etsy delivers a list of products that match their input. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Create Better Listing Titles.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. Meta information (titles, descriptions, image tags, etc.) Page and URL structure Link structure (redirects, back and crosslinks, etc.) An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing.

Analysis 97

Analysis Lead Scoring Lead Ranking SEO 97

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic. Update URLs on your mobile site if necessary.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Sana Commerce

MAY 17, 2023

SEO produces what we call organic traffic at little to no cost and that only requires time, consistency, and a little patience to pay big dividends. Here are five steps that will help you optimize your website and content for search engines, so you can achieve higher rankings and drive more targeted traffic to your website and product pages.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

DAGMAR Marketing

FEBRUARY 12, 2021

Google Analytics is a powerful application that allows you to track and report web traffic, and it’s the most widely used analytics tool out there. In 2019, Google released a new version of Analytics referred to as GA4 , changing the way we view our traffic. Finally, input your value, which is the ending text of your destination URL.

Marketing Analytics Tools 105

Marketing Analytics Tools Trigger Marketing Terms and Conditions Acquisitions 105