Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Advanced techniques to reduce spam. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene.

CAN-SPAM 105

CAN-SPAM Data Hygiene Domain Privacy 105

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ClickDimensions

MARCH 11, 2024

Email deliverability refers to an email’s ability to deliver into your contacts’ inboxes, and not get caught in spam or blocked entirely. Does the content or layout automatically place your email into spam boxes? Remember: It’s better for your customers to unsubscribe rather than report your email as SPAM!

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the reported spam rates for bulk email senders? Google says bulk senders must keep their reported spam rate (i.e., Spam is a significant problem.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Marketing Insider Group

APRIL 12, 2021

If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Make sure your email provider has private IPs.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Segmenting Your Mailing List.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Litmus

FEBRUARY 5, 2024

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? List-Unsubscribe. Outlook Desktop.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. 03% (no more than three spam reports for every 1000 messages) The first thing to note about these “new” requirements is that they aren’t actually new—these standards have existed for years, but have not been enforced.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Roll up your sleeves to manually refresh your lists, eliminating outdated contacts. Desired delivery. Get MarTech!

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

ClickDimensions

MARCH 13, 2024

Now customers want to only receive emails from businesses they engage with or subscribe to, and want stronger spam filtering, removing cold calling emails and emails from undesirable senders. What is a good spam rating? A good list of engaged contacts will give you a spam rating of 0.3%

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Marketing Insider Group

JUNE 22, 2023

You could start by buying lead lists and sending automated marketing messages with generic templates. However, that’s an easy way to end up in spam boxes and blacklists. In action, marketing automation might involve a user coming to your site and subscribing to an email list. Your system captures the contact details in your CRM.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Act-On

DECEMBER 19, 2023

This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam. That’s a major red flag for spam bots and filters. Worse, it can make recipients think twice about adding you to the safe sender list or address book. DON’T: Use an email address as the from name.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Trade Press Services Newsletter

MARCH 2, 2023

While spring-cleaning your website, clear spam comments, fix broken links and delete content that is no longer relevant, such as outdated events. If you do only one thing on this spring-cleaning list, do this: back up your hard drive. Clean up your email list. Declutter your computer. Revisit your marketing plan.

B2B 130

B2B CAN-SPAM Press Click Rate 130

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Webbiquity

OCTOBER 21, 2022

Longer articles also allow the incorporation of lists, tables, and bullet points to create variety. Content that’s too similar to other websites is likely to get marked as spam or rank poorly. Linking to spam web pages and sketchy information will make you seem less credible. Affiliate sales support independent media.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). Furthermore, manipulation and spam are not clear cut to many Twitter users. I had read about many users who lost their accounts and thought it was all spam. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. To help protect inboxes from spam emails, Google and Yahoo! For a detailed list of requirements, you can head over to Gmail’s Help Centre. Implement one-click list-unsubscribe header, and honour unsubscribes within two days.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws.

Practices 108

Practices Ad Building Privacy Policies Deliverability 108

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

RebelMouse

NOVEMBER 9, 2023

Imagine the all-time greatest hits list—it naturally shifts as trends, tastes, and what people are into change. The songs that rocked the top 10 won't stay there forever, and some tunes that were lower on the list will rise, showing they deserve a higher spot. Does a traffic drop after an update mean my site is considered spam?

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Martech

SEPTEMBER 7, 2022

However, it refers to both inbox and spam. It matters more since most people don’t check their spam folders. Many things influence this metric, but at the top of the list is the content you send and who you send it to. Verify your email list regularly. More than 22% of your email list degrades every year.

Deliverability 114

Deliverability CAN-SPAM Validation API 114

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ClearVoice

MARCH 14, 2024

Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Instead of overwhelming your email list with massive blocks of text, you can sprinkle visuals in your email to break them into bite-size pieces. Segment your email list. Keep it short. Add visuals.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes. Check it out.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

ClickDimensions

APRIL 25, 2024

From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Changes in deliverability standards have evolved as customers demand more personalization and an inbox free from spam. Have burning questions about Email Deliverability? Read our Email Deliverability Q&A blog here.

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52