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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

SERP 271
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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.

SERP 77
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 249
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. What are Google result types or SERP features? At the highest level, SERP features can be split into two categories : organic results and paid results. 23.6%

SERP 100
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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important. Traditional SERP Features.

SERP 120
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Using the SERP to build your keyword list

Moz

Keyword lists keeping you up at night? There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. We’ll explain why you should give these features a test drive and how you can get your hands on all their Google-vetted queries for the ultimate, competition-crushing keyword list. This narrowed our PAA keyword list down to 977 topically related queries to explore.

SERP 54
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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP.

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The Big List of Content Marketing Acronyms

Brandpoint

We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. ” SERP: Search Engine Results Page. After inputting a query on a search engine, the results will appear on the Search Engine Results Page (SERP).

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

But visibility in SERP doesn’t stop there. Instead, they click through different suggestions of curated lists that they find in search results. The level of SERP real estate that HubSpot is mentioned in (including owned and third-party domains) is what surround sound measures.

Hubspot 64
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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. FAQ Schema markup allows you to capture more real estate in the SERPs, even if you aren’t ranking number one.

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What Are Breadcrumbs in SEO and Why Should You Use Them?

Single Grain

Your website’s bounce rate also determines your rankings in the search engine results pages (SERPs). This, in turn, will cause the search engines to push your website down in the SERPs. Breadcrumbs also show up on the SERPs.

SEO 70
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What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

SEO 109
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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Target Local Searchers with Local Landing Pages and Listings. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better).

Traffic 114
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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Verify the most and least crawled URLs.

Long Tail 110
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Big List of Digital Marketing Acronyms

TrueInfluence

Use this list to pick up some fresh knowledge. SERP = Search Engine Results Page. URL = Uniform Resource Locator. Share The post Big List of Digital Marketing Acronyms appeared first on True Influence. How can you keep up with all the acronyms in digital marketing?

WOM 52
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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — That means that you first need to put together a list of keywords that potential customers typically use to discover their options for a given purchase.

Hubspot 54
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My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. It was basically a slug and an incomplete numbered list of acting schools in Vancouver with a sentence to introduce it.

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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

You've implemented tips like removing dates from URLs and understand why you need to create great content. 7 Advanced SEO Hacks for Your To-Do List in 2020. These strategies will give you a distinct competitive edge and can help you get that much sought-after boost in the SERPs.

List 109
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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. URL Structure. All you have to do is enter your site’s URL, and it will return a full SEO report.

Report 77
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ClickFlow as a SurferSEO Alternative

Single Grain

So how do you stay on top of Google’s SERPs? . As mentioned, the SERPs differ from niche to niche, and from keyword to keyword. To give you a better understanding of how these tools work, we're going to look at the SERPs-data-gathering features of both tools. SERP Analyzer.

CTR 52
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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

We have created a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. Features: Canonical URLs. Open graph tags for every URL. Advice specific to your title, meta and URL. What It Does: Generates a list of all the broken links on your site. Custom URL support.

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SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SurferSEO markets itself as both a SERP Analyzer and Content Editor. SERP Analyzer. With the extension, you get data right there in the SERPs.

SERP 52
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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

To help you find them, I've put together a huge list of credible SEO resources in every category. If it's on this list, you can trust what it says. Please note: If you try to listen, read, or engage with every resource on this list, you'll never have time for anything else.

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Google Search Results Explained: Featured Snippets

ClearVoice

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Bulleted or numbered lists. Featured snippets are a shortcut to the top of the SERP. What’s a featured snippet?

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Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

Below is an overview of four major hospital personas and a list of content they often seek when visiting a healthcare website. This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages). Google has made significant changes to SEO and the SERPs are much different than they were in years past. Social shares by content URL.

B2B 71
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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. Use this getting started list below to help get your thoughts and ideas organized and start the process of putting a plan in place about the content you are creating. Take a look at your keyword mapping list (if you don’t have one you need one) and see what keywords fit the topic and search intent. URL Structure. The URL should: Include a focus keyword.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. Showcase reviews: Kissmetrics, Siasat, Johnny Lists, Comms Axis, StoreYa Blog.

Tools 182
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It’s Black Friday Into December for MarTech Tools

Webbiquity

Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison). Instantly grow your email list, get more leads, and increase sales with OptinMonster , the most powerful conversion optimization toolkit in the world. It’s clear from my analytics that this blog has the smartest readers on the planet.

Tools 162
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor. Always analyze each and every keyword before adding them to your list because a keyword that’s working for your competitor might not always work for you. Do this after you have eliminated the high-competing and irrelevant keywords and are left with a select list of keywords.

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? The best solution is usually to combine several related posts, and then 301 redirect the URLs to the new combined page. For example, because we update all posts to include new examples, most list posts consist of almost entirely new copy. List Posts Perform Best After Updates. SERP Analysis Still Matters.

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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. Social Networking Becoming More Important For Google SERPS! His bottom line: “Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!&#.

Resources 159
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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Creates brand-based URLs easily and makes it possible to handle the store's SEO with canonical URL structure and “nofollow” and “noindex” tags. It provides canonical URL functionality and makes it simple to add meta descriptions and product titles. 13) Unique Product URL.

Sites 13
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How to improve your website structure to enhance SEO and profit?

RockContent

This is essential to reach better positions within search engine results pages (SERP) such as Google’s. Not only you can lose sales from people who cannot find what they are looking for but might also cause you to lose ranking positions at SERPs. Use friendly URLs.

Websites 209
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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

We’ve put together a list of 8 of the best ones for you to check out. On our list you’ll find tools to help with just about every aspect of SEO for Google — keywords, backlinks, site speed , targeting, competitor analysis and more. Google Search Console is the first of two on our list.

Tools 270
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How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

Almost every online experience is starting with search, and if you can’t get a spot-on page one of your target SERPs, you’re pretty much invisible to your audience. More than a quarter of search engine users click on the first SERP result, and almost none click through past page one.

SEO 278
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14 Local SEO Strategies & Tips

seo.co

Most people are using Google to research products and services, and when they type in something like “new tires Orlando,” a list of businesses that have profiles on Google Places will pop up at the top of the results page for the Orlando, Florida location.

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

URL Structure. Every webpage has a unique address called the uniform resource locator (URL). Good URLs are concise and descriptive, giving visitors a clear idea of what they can expect to learn on the page. Hyphens should separate words in URLs for clarity.

Companies 228
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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

We’ve put together a list of 8 of the best ones for you to check out. On our list you’ll find tools to help with just about every aspect of SEO for Google — keywords, backlinks, site speed , targeting, competitor analysis and more. Google Search Console is the first of two on our list.

Tools 210
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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). RankBrain analyzes user activity with search listings in an attempt to quantify their relevance and quality. Business Listings. Say what?

Google 285
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The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

SERP 91