Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

seo.co

FEBRUARY 1, 2023

Most people are using Google to research products and services, and when they type in something like “new tires Orlando,” a list of businesses that have profiles on Google Places will pop up at the top of the results page for the Orlando, Florida location. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — That means that you first need to put together a list of keywords that potential customers typically use to discover their options for a given purchase. Start building your list by following these three patterns.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Optinmonster

DECEMBER 20, 2023

So, a quick look at the SERPs can reveal a lot. I had a list of keywords that perfectly matched the content strategy we were aiming for. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. Let me share a quick story.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Convert

JANUARY 17, 2024

Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Go Beyond SEO

APRIL 4, 2024

This includes optimizing page titles, headings, URLs, and image alt tags. Off-page SEO, on the other hand, focuses on building your website’s authority through link building, social media engagement, and online directory listings.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Conductor

MAY 27, 2020

URL Structure. A simplified URL structure is your first, best action item. Here are the rules: Keep URLs short. When a reader finds you on search, they should be able to tell from the URL what’s in the content. Site speed, especially for mobile, is a key determinant for SERP rank. H1 and Headings Text emphasis.

SEO 110

SEO SERP Tagging Keywords 110

seo.co

MAY 11, 2022

In other words, when users search for keywords and phrases related to criminal defense, they’re given a list of websites they can choose to visit. These pages are called the Search Engine Results Pages, or SERPs for short. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

APRIL 29, 2022

The list below contains the top 200 Spearman correlated Google ranking factors. But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. Many of the factors on this list are similar to other factors. Correlation vs causation.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. With the sitelinks, people can click directly to the part of your site that interests them the most, rather than clicking on the main URL and having to then navigate to their area of interest. What is a sitelink search box?

SEO 111

SEO SERP Domain Display 111

Moz

FEBRUARY 4, 2020

One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Bulleted or numbered lists. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice.

Features 72

Features Google SERP Click Rate 72

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. A title slide is essential to create with the reporting month date, client’s site URL, and your logo. You can use a site audit tool to get a snapshot of URLs crawled, page types, and health score. URLs Crawled. SEO Report Template.

SEO 105

SEO Template SERP Keywords 105

Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. percent of all the URLs.

Wikipedia 145

Wikipedia Google SERP Business 145

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). That’s to say, your likes, dislikes, subscriber list, engagement, comments, social shares, reach, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

AUGUST 12, 2021

When it comes time to perfect your website’s SEO, understanding and maximizing the effectiveness of meta descriptions should be somewhere at the top of your to-do list. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the Find out which URLs have grown or dropped over time.  Watch SERP efficiency by countries.  Semrush data shows that Reddit jumped from #24th in June to #11th in October on the list of the web’s largest sites.   Keywords.   Positions.   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. It’s also possible to amend a URL with parameters of the form site.com?loc=. Know the search engines used in your target countries.

Practices 141

Practices SEO Best Practices Domain 141

B2B Marketing Insights - WE

MARCH 16, 2022

Once you have your list of search queries, you need to start incorporating them into your content. Soovle – This is a free tool that allows you to enter a keyword and then shows you a list of related keywords from a variety of different sources. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. As a result of knowing a website’s content better, Google can display it better in SERPs. Rich Snippets Explored.

SERP 103

SERP Click Rate SEO Wikipedia 103

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% Step 1: Measure Your Rankings (Non-Branded).

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

Top Rank Marketing

JANUARY 17, 2024

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. Page and URL structure Link structure (redirects, back and crosslinks, etc.) These scores summarize how your site’s SEO measures up to best practices or your SERP competition. Meta information (titles, descriptions, image tags, etc.)

Analysis 98

Analysis Lead Scoring Lead Ranking SEO 98

SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Use a tool like SEMRush to identify and clean up duplicate content issues.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Conductor

MARCH 29, 2022

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. In March 2020, Google returned URLs from retailers like Walmart and Amazon that contained lists of printing-related products. Changes in search intent and ranking content.

eCommerce 115

eCommerce Paid Content Features Trends 115

Hubspot

SEPTEMBER 17, 2020

I Googled it and took the top ranking URL and put it into Ahrefs. Being on multiple lists has second order conversion rate effects because comparison shoppers trust that we are a top solution. Qualitatively, SERP domination seems like a worthy goal. This means it’s both a high traffic and high intent keyword.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Moz

JANUARY 8, 2020

How do you know how much top real estate your URL or page owns in the SERPs? We're going to copy their URLs and enter them in these additional site areas. From here, what you can do is, after you select and click around to the ones that you want, you can add them to a keyword list. Let's do Pi Opportunities.

Keywords 64

Keywords Distribution Research SERP 64

CoSchedule

AUGUST 4, 2022

Plus, join our email list to stay up to date. Website URL. Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Your goal is to identify the pages that have performed well historically and push them back up in SERP. Email Address.

Traffic 62

Traffic Tactics Optimization Organization 62

Matchcraft

JANUARY 15, 2020

They appear below the main website URL. Sitelinks enable users to save time and effort while navigating an advertiser’s website, as they directly take people to specific pages such as product listings, contact details, etc. . These extensions can be added to the ads being provisioned on search networks such as Google & Bing. .

CTR 81

CTR Paid Search Agency Advertising Agencies Mobile Advertising 81