Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So consider what you really want your audience to do when they receive an email from you, and then set up your list of key performance indicators (KPIs) accordingly. Meet our panel of experts.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Benchmark Email

SEPTEMBER 1, 2021

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to tackle this challenge head-on with the rest of the email marketing… The post Your iOS 15 To-Do List from Benchmark Email appeared first on Benchmark Email.

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Advertising Benchmark Privacy Protection Privacy Email Marketing 98

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. Always gather data with consent Consent is critical to ethical collection and the golden standard for data privacy protection.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports. That would be a good metric to know.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Effect: Essentially, this creates a ‘burner’ email and keeps the users real email off your subscriber list. Mail Privacy Protection. Private Relay.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. The number of Apple Mail users will change over time, but understanding how many of your subscribers currently use Apple Mail can help you understand just how much of an impact Mail Privacy Protection will have on your email programs.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Webbiquity

MAY 16, 2023

All of the alternatives below have stronger privacy protections built in. Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison.

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Marketing Analytics Tools Analytics Google Work Management 342

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Privacy Protection Email Marketing Privacy Work Management 82

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?

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Privacy Protection Opt-out Click Rate Opt-in 73

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. We ensure that data sharing through CE complies with our industry-leading privacy practices.

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Communities Zoominfo Promotion Privacy 130

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Below is a short list of the primary digital marketing IDs and frameworks that are positioned to replace third-party cookie tracking: Unified ID 2.0 (UID First launched by The Trade Desk, UID 2.0

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Let’s take a look. First-party data. Apple’s iOS 15.

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Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Martech

APRIL 27, 2022

The section is being rolled out to users over the coming weeks, and app developers have until July 20th to add the information to their listings — so it may not immediately appear for everyone. Anything that adds to consumers’ data privacy is a plus. Why we care.

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Google Privacy Protection Privacy Opt-out 90

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Here’s what you’ll find in Email Analytics: Open rate data.

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Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Segment your email list. Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Now, good email content is the trend and the hope.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

illumin

FEBRUARY 8, 2024

Even more than they value privacy, customers demand and have come to expect security. In choosing a new approach to user targeting, privacy, consent, and data security should be at the top of every marketer’s priority list going into this new age.

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Privacy Protection API Privacy Ad Exchange 52

Litmus

OCTOBER 14, 2021

Email list health. How are you growing your email list? Healthy email list. Learn how to drive email revenue, a higher ROI, and list growth—all while giving a better experience to your subscribers. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Brightedge

JULY 22, 2022

It’s not uncommon for a search to generate local listings, image and video results, quick answers and people also ask results, news stories, product/shopping results and more. But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes.

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Privacy Protection Marketing AI SEO Optimization 52

Porch Group Media

FEBRUARY 2, 2022

Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. If the parameters you use aren’t listed above, you likely won’t notice any affect on your data.

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues.

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CMS Development Privacy Protection Open Rate Microsite 98

Porch Group Media

NOVEMBER 23, 2021

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Keeping track of your unsubscribe rate helps you identify email list health and content performance.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. What metrics should I be evaluating, and in what kind of ratio should I be looking at performance of lists, audience, and all those things? The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Email list size or growth rate. Ensure all suppression or exclusion email lists have been applied. What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Salesforce Marketing Cloud

APRIL 20, 2022

When assessing their analytics strategies, marketers emphasize the need to solve this challenge – listing proving impact on growth and customer experience as their top priorities. Privacy changes have led to shifts in marketing strategies and investments.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Scoop.it

JANUARY 24, 2023

Take a look at this image for the entire list of mailbox providers supporting BIMI. Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. In the coming days, many brands will jump on this bandwagon.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82