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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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The Ultimate List of Content Amplification Tools

Marketing Insider Group

In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. Another paid option is a newswire for press releases. The post The Ultimate List of Content Amplification Tools appeared first on Marketing Insider Group. Quick Takeaways.

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Create a Google My Business (GMB) Listing. The answer to this lies in creating a Google My Business listing within the search engine platform. You will get a plethora of ways that you can register your GMB listing on any device. You can create a new listing and begin the categorization process.

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Media List 101: Build Yours Like a Pro (With Template Examples)

BuzzSumo

This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line. Like this post?

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List Segmentation: The Key to Email Marketing

Zoominfo

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? Unfamiliar with the term?

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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