article thumbnail

Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. All they have to do is confirm, or “double opt-in,” and you can begin marketing and lead nurturing efforts right away.

Opt-in 40
article thumbnail

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? There’s no clear guidance on what makes an email message more deliverable, but there are a number of contributing factors known to result in better deliverability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.

Opt-in 128
article thumbnail

Why some subscribers don’t confirm their opt-in

ConvertKit

From our marketing strategy, the hassle of freelance taxes, and, of course, those subscribers who don’t confirm their double opt-ins. For example, according to a recent ClickZ study , 20% of subscribers never complete the double opt-in process. Stay in touch.

Opt-in 64
article thumbnail

How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.

Spam 212
article thumbnail

Spam Traps and More – Email Deliverability Hot Buttons

ANNUITAS

Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? There are two types of spam traps – pure and recycled.

Spam 142
article thumbnail

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

Opt-in 61
article thumbnail

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

Opt-in 61
article thumbnail

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.

Opt-in 254
article thumbnail

Unconfirmed Subscribers: What They Are and What To Do About Them

Webbiquity

Email marketing to your own list remains one of the most effective ways to build relationships with potential customers over time. And a double opt-in list is the best way to ensure you aren’t wasting time or money sending emails to people who aren’t actually interested in what you’re sharing.

Opt-in 147
article thumbnail

Tips to run GDPR opt-in campaigns

Smarte

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. Generally, the success rate of opt-in campaigns is 10 to 50%, which means the pool of EU prospects in your database will probably reduce to 50-90%.

Opt-in 53
article thumbnail

The Ultimate List of Email SPAM Trigger Words

Hubspot Marketing

Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. Will it even get to them, or will it trigger SPAM filters? Back off, SPAM filters! Email Spam Words to Avoid. Sent in compliance.

Trigger 114
article thumbnail

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

Spam 254
article thumbnail

Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Avoid massive spikes in send volume. Spam filters operate in many layers.

Spam 85
article thumbnail

How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

Spam 184
article thumbnail

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email.

Opt-in 110
article thumbnail

The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spamin the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. To consumers, spam might represent: Any email they don’t expect. Any email that prompts them to hit the “This is spam” button. An easy way to opt-out.

Opt-in 105
article thumbnail

Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes. Maybe your re-permissioning emails as part of GDPR compliance are still a work in progress.

Opt-out 40
article thumbnail

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. With that kind of effectiveness it’s no wonder that as marketers confront the typically slow pace of organic list growth, purchasing a list looks extremely attractive. But purchased lists typically lead to problems. Better ways to build your list.

List 138
article thumbnail

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. Fast Email List Growth B). Low Email List Churn C).

Open Rate 204
article thumbnail

How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are.

Spam 148
article thumbnail

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This is against the law and can land you in a lot of trouble.

Campaign 203
article thumbnail

Avoid spam traps the right way

ConvertKit

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. Stay in touch. Avoiding spam traps the right way. Spam traps are often something that cause confusion and panic amongst email senders. Stay in touch.

Spam 77
article thumbnail

[Announcement] Improve Email List Quality, Increase Engagement, and Stop Spam Attacks with Lead Verification

Optinmonster

An email list of 1000 people can outperform and outsell a list of 50,000. People who have needs, desires, and problems of their own… who opted in to your email list in order to find something of value that can improve their lives. Stop Spam Attacks.

Spam 52
article thumbnail

Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

You work hard to create great emails—and there’s no reason they should end up in the junk folder. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus.

Spam 77
article thumbnail

When Is It Time To Winback Email Subscribers?

Opt Intelligence

This could be costing you money, and is definitely costing you in quality score and good standing with your Email Service Provider. After all, they are confirmed subscribers to your email list. What’s the harm in emailing them with an aggressive engagement campaign?

Opt-in 81
article thumbnail

What creators need to know about ever-changing spam filters

ConvertKit

In the last few weeks, we’ve seen some adjustments in the deliverability world. For some senders, messages that normally go to the inbox were going to the spam folder, especially for their Gmail subscribers. Spammers have been targeting Gmail’s spam filtering system.

Spam 69
article thumbnail

Five Reasons Why Your Email Gets Blocked

ANNUITAS

I have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way.

CAN-SPAM 186
article thumbnail

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Adopting stricter permissioning and consent for your email program will not only keep you in compliance, but will also help your overall email deliverability.

Opt-in 170
article thumbnail

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. Image Credits: Campaign Monitor Email list building is a must for any marketing strategist. Marketing products and service through email list bring return-on-investment (ROI) of 44 dollars for every $1 spent. Email list building is a cheap way to get maximum profits.

List 210
article thumbnail

The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Marketers are abandoning print and face-to-face channels in droves.

Opt-out 153
article thumbnail

Email Marketing: All Opt-Ins Are Not Created Equal

Marketo

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. A study analyzing over 700 million messages found the following of confirmed opt-in recipients: 71% higher open rate than that of unconfirmed opt-ins. 66% higher click-through rate than that of unconfirmed opt-ins.

Opt-in 90
article thumbnail

How to Avoid Your Salesforce Email Going To Spam

Predictive Response

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. This is why Salesforce bounce management is essential as it helps you be in control of your emails.

Spam 52
article thumbnail

How To: Get Your Email List Ready For The Holiday Season

Opt Intelligence

Is your email list ready? Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results. as an indicator of list health. A large, unengaged list may get flagged and sent to SPAM or even blocked from sending. A smaller, active list will ensure continued delivery. Not in the Inbox, of course. But through opt-in advertising.

article thumbnail

How to clean your list

ConvertKit

But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. But how exactly do you clean your list? Stay in touch.

List 68
article thumbnail

Protecting your email list and reputation

ConvertKit

In the tech-driven twenty-first century, spamming is more prevalent than ever. Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. Stay in touch.

List 71
article thumbnail

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Why are my emails going to spam?

Spam 239
article thumbnail

2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Best Software List for enterprise business Best Software List for mid-sized business. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. .

article thumbnail

Keeping Your Marketing Emails Out of The Spam Folder

ClearVoice

If you’re like most businesses, you work hard to build solid email lists and create brilliant content for your email marketing campaigns. And your worst nightmare is the thought that your emails end up in your customers’ spam folders. Enable double opt-in.

Spam 52
article thumbnail

Email List Hygiene

JangoMail

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Lists and databases are a primary component of your email marketing. List hygiene is a very important process to have in place to manage the lists of email addresses you have. What is list hygiene? A drop in your open and click rates.

List 64