The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year. Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing.
Target Relevant Content
Your product, service or industry might dictate a lot of your opt-in campaign targeting. But you can also get creative with your offer and explore the mindset of your target customer. Are potential leads
browsing holiday recipes? Play that up in the copy or tie in an offer that makes party prep a little easier. Strictly looking for leads who are heavy holiday shoppers? Bring your best offer to the table and provide a clear sense of urgency.
Make Opt-In Easy
It’s a busy time of year, and while the ability to target lead on third-party sites widely expands your reach, it also means that you are competing for attention. Make your offer clear, and ensure that opt-in is easy. The fewer fields you can require in your holiday opt-in campaign, the better. You may want to segment your list and look at these holiday leads as a little less qualified than your typical target. The goal is to maximize your reach with compelling offers on relevant content and keep your site clear for conversions.
Start Sending Immediately
The key with any opt-in campaign is to deliver on your promise as soon as possible. With the holiday shopping season upon us, that becomes even more critical. If you can, automate your first lead nurturing email to trigger as soon as your new leads have opted in. If not, ensure you are pulling your list of leads every 24 hours in order to send your initial email. And give them what they want—if your lead generation campaign specified free shipping, include the promo code or instructions in that first email.
Set yourself up for success this holiday shopping season with an opt-in campaign that will allow you to generate leads quickly and efficiently on the third-party sites that holiday shoppers are already browsing. Need a little help to get started? Get a free evaluation today.