Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? It’s a win-win that helps your email list in a number of ways. Double Opt-In Builds Email List Quality.

How To: Activate Your Email List Through Opt-In Advertising

Opt Intelligence

Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. Many email service providers look at email engagement to determine the quality of your email list. Use Opt-In Advertising to Ensure You Don’t Oversend Emails.

3 Reasons Opt-In Advertising Matters Now More Than Ever

Opt Intelligence

Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Here are three reasons opt-in advertising matters now more than ever.

Resubscribe Email Addresses With Opt-In Advertising

Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with.

Sometimes Single Opt-In Is All You Need

Opt Intelligence

When it comes to your email list, are you looking for quantity, or quality? But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? Double Opt-In Advertising.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. But opt-in advertising doesn’t stop with lead generation.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. Opt-In Advertising Doesn’t Require Landing Pages.

Winback Email Unsubcribes With Opt-In Advertising

Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with.

How To: Combat Email Fatigue With Opt-In Advertising

Opt Intelligence

Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising.

Can You Afford Not To Try Opt-In Advertising?

Opt Intelligence

And we’ve got the opt-in advertising technology to help them take on that challenge, with great results. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

Opt-in 282

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

Opt-in 279

Get a Jumpstart On Cyber Monday With An Opt-In Campaign

Opt Intelligence

Is your email list ready? Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Make Opt-In Easy. The shoppers are coming.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. They certainly were not opting in to receive emails from you.

Opt-in 166

Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Smartphone and tablet users have increased their use of eReaders in the last five years. People will willingly give you their contact details in exchange for a relevant, helpful, and timely eBook. By sharing that in eBooks, you build a reputation as an authority in that segment.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Modern Marketing

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.

Opt-in 278

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising.

Tips to run GDPR opt-in campaigns

Smarte

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. 36 hours left for GDPR to come into action!

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

Opt-in 204

Opt-In: Will It Be Single Or Double?

Valasys

Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Other than the legal ramifications of an unsolicited email, there are other reasons why opting-in is preferable and which demonstrates the value of gaining a subscriber’s permission.

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. Image Credits: Campaign Monitor Email list building is a must for any marketing strategist.

List 255

How To Maintain Data Privacy While Building an Efficient Email List

Opt Intelligence

Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. Here’s how opt-in advertising for lead generation works: Encrypting Known Customer Data With Opt-In Advertising for Lead Generation.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. But every email list could be bigger. And every unsubscribe list could be smaller. You can’t email someone who already opted out of your list. Evaluate Your Unsubscribed Email List. That’s where opt-in advertising comes in.

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

Email marketers love big mailing lists. Growing your lists is an important part of a healthy email marketing strategy. Beware of Buying Lists. Or maybe you’ve finally decided it’s time to start email marketing – but you don’t have any email addresses in your database.

Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing.

What Your Email List Says About You

Opt Intelligence

What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. Large Email Marketing List. When it comes to email, this means wedding out un-engaged users and focusing on those who open and click to keep list quality high. Brand New Email Marketing List. Older Email Marketing List. Small Email Marketing List. Big or small? Old or new?

List 40

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform.

Opt-in 143

4 Fast Ways to Make a Winback Campaign Work For You

Opt Intelligence

You know your unsubscriber list is an untapped resource of potential customers. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Analyze Your Unsubscriber List. How big is your list?

The Definition of an Opt-In Email List [In Under 100 Words]

Hubspot

An opt-in email list is a list of email contacts that you''ve acquired because they''ve voluntarily given you their contact information. To learn how to grow an opt-in email list full of contacts that actually requested to hear from you, read this post.

The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. Quickly leads to a big list.

Opt-in 137

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Marketo

I located the spackle, grabbed a six pack (of batteries), and was in the checkout line in record time. Me: Sounds great, but I don’t have time to fill out the form right now (pointing to my son who was squirming in my arms). 18 characters and 7 numbers later, I was in.

Opt-in 137

Why Facebook’s New Custom Audiences Terms Mean You Need Opt-In

Opt Intelligence

Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. Advertisers upload a list of customer info, such as an email list, and Facebook hashes the data and looks for matches against their database.

4 Frightful Lead Generation Stories To Spook You This Halloween

Opt Intelligence

And whatever you do…don’t turn off the opt-in! The form was long and detailed, including fill-in answers, drop-downs and radio buttons. In the morning, he was found in his chair, face frozen in horror as the number of leads remained zero.