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Opt-In Email Marketing: How to Create Permission-Based Email Lists

Benchmark Email

After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with… The post Opt-In Email Marketing: How to Create Permission-Based Email Lists appeared first on Benchmark Email.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates! Use Popups to Hack Your Email Opt-in Rates.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Are you using drop-down menus for lengthy lists? You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. The internet triggered a revolution in most fields, and marketing is no exception. Capturing information via online forms added additional value—for example, email addresses.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.