Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? It’s a win-win that helps your email list in a number of ways. Double Opt-In Builds Email List Quality.

3 Reasons Opt-In Advertising Matters Now More Than Ever

Opt Intelligence

Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Here are three reasons opt-in advertising matters now more than ever.

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How To: Activate Your Email List Through Opt-In Advertising

Opt Intelligence

Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. Many email service providers look at email engagement to determine the quality of your email list. Use Opt-In Advertising to Ensure You Don’t Oversend Emails.

Resubscribe Email Addresses With Opt-In Advertising

Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with.

Sometimes Single Opt-In Is All You Need

Opt Intelligence

When it comes to your email list, are you looking for quantity, or quality? But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? Double Opt-In Advertising.

Winback Email Unsubcribes With Opt-In Advertising

Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with.

You Need Opt-In Leads To Maintain Data Privacy

Opt Intelligence

What about the marketability of your email list? Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. Opt-in advertising can help maintain data privacy every step of the way.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. The benefits are numerous: you build your own list, instead of relying on third-party ad-serving for all messaging. But opt-in advertising doesn’t stop with lead generation.

Can You Afford Not To Try Opt-In Advertising?

Opt Intelligence

And we’ve got the opt-in advertising technology to help them take on that challenge, with great results. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.

Taking Another Look at Confirmed Opt-in Email

Modern Marketing

Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.

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How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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How To: Combat Email Fatigue With Opt-In Advertising

Opt Intelligence

Your email list is one of your most valuable assets as a business. It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. They certainly were not opting in to receive emails from you.

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Get a Jumpstart On Cyber Monday With An Opt-In Campaign

Opt Intelligence

Is your email list ready? Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Make Opt-In Easy. The shoppers are coming.

6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand.

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Modern Marketing

One of those approaches is to leverage the email addresses you have on file and try to get more of those folks to opt in for marketing emails. Deciding How to Approach Non-Opted-In Contacts. Opt-out date : Did they opt out right away or after a period of time?

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What is Double Opt-In in Email Marketing?

Hubspot

Are you thinking about the quality of your email list? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Smartphone and tablet users have increased their use of eReaders in the last five years. People will willingly give you their contact details in exchange for a relevant, helpful, and timely eBook. By sharing that in eBooks, you build a reputation as an authority in that segment.

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6 Opt in Form Best Practices to Convert Readers to Your Email List

ConvertKit

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.

Email Marketing: What’s Really the Issue With Confirmed Opt-In?

Modern Marketing

It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.

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3 Steps to List Growth: How Molly Marshall Increased Her Email Opt-in Rate by 274%

ConvertKit

You must build your list! ” For my first couple of years in business, I would add a few subscribers here and there, but it didn’t add up to much. At the end of 2017, I finally cracked the code on list building. I made this new lead magnet the main call to action in my business.

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

10 Powerful List Building Tools You Need To Use

Outgrow

10 Powerful List Building Tools You Need To Use. Here we have listed 10 powerful list-building tools that you must know about. Now for those of you who know the ‘What’ & ‘Why’ of list building, you can skip the intro. What is List Building / Email List Building?

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. This is against the law and can land you in a lot of trouble.

New Year, New Lead Generation Resolutions

Opt Intelligence

Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before. Expand Your Email List. The new year brings the perfect time to take a new approach to lead generation.

How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

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Tips to run GDPR opt-in campaigns

Smarte

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. 36 hours left for GDPR to come into action!

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. The Top 3 Benefits of Opt-In Advertising.

How To Maintain Data Privacy While Building an Efficient Email List

Opt Intelligence

Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. Here’s how opt-in advertising for lead generation works: Encrypting Known Customer Data With Opt-In Advertising for Lead Generation.

Opt-In: Will It Be Single Or Double?

Valasys

Gaining your prospect’s permission involves them voluntarily opting-in to hear from you. Other than the legal ramifications of an unsolicited email, there are other reasons why opting-in is preferable and which demonstrates the value of gaining a subscriber’s permission.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. But every email list could be bigger. And every unsubscribe list could be smaller. You can’t email someone who already opted out of your list. Evaluate Your Unsubscribed Email List. That’s where opt-in advertising comes in.

3 Ways To Make Your Email List Work Harder For You

Opt Intelligence

Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. As we as a culture increasingly shift to online interaction, email lists are becoming more valuable than ever. Ready to grow your email list?

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing.

The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. Quickly leads to a big list.

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