Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Since we can’t rely on opens, what do you recommend? And how can I convince my boss that open rate doesn’t matter? If you’re generally just hoping people will open (i.e.

Privacy Protection 65

Privacy Protection Privacy Webinar Metrics Open Rate 65

Liveintent

SEPTEMBER 9, 2021

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Create a list of non-Apple subscribers. Import to your email platform.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Porch Group Media

NOVEMBER 23, 2021

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

DECEMBER 10, 2021

What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. List cleaning is still critical. Pullquote. (27:10)

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list?

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

APRIL 18, 2024

So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Often, we determine if we’re emailing too much by a decrease in opens.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

JULY 11, 2022

iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Refined email open rate reporting (beta).

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Segment your email list. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

OCTOBER 14, 2021

Email list health. How are you growing your email list? Healthy email list. Learn how to drive email revenue, a higher ROI, and list growth—all while giving a better experience to your subscribers. A great open rate just shows how flashy your subject line is. Healthy ROI. The future.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Porch Group Media

FEBRUARY 2, 2022

Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? How to measure success and look beyond open rates as a success metric — Apple’s Mail Privacy Protection (MPP) has made open rates unreliable.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

Email Marketing 123

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 123

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email. In the coming days, many brands will jump on this bandwagon.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Pardot Open Activity Audit.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. Originally they made this proclamation, “Hey, we’re blocking opens.”

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

JUNE 28, 2021

No problems with list health or data quality. List acquisition sources work and are documented. It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!),

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Marketers who segment email lists increase email marketing revenue by 760%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. How to calculate it Multiply the life of an address by annual email revenue and divide by the average list size in a year.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. A more unified technology stack overall.

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Overall marketing plan , including your target audience, goals, and list-building strategy.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. In 2023, many companies will use the power of Facebook, Twitter, LinkedIn, and Instagram to get more subscribers on their email list. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135