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Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A

Litmus

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. But it’s really changed the meaning of “the open”.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Because of this, you may not be able to tell who opened your emails and when via Apple Mail. Is the open rate dead?

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. In particular, the lack of visibility around opens will be a challenge. By tracking real openers.

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[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. How about new future users (who would have never engaged with our emails and hence would not have any open data)?

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5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

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What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business.

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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates.

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Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

Litmus

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Don’t rely on open rates as your “go to” email marketing metric.

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How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

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Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy. What is Apple’s latest privacy announcement? What are the implications of Apple Privacy for sending Eloqua email?

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. As of May 2022 , the number of MPP impacted opens has exceeded 50%.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection

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Email Marketing KPIs You Should Be Tracking

Litmus

This is especially true for email marketers as we continue toward a privacy-focused world. Open rate. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users.

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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

Email list health. How are you growing your email list? Healthy email list. Learn how to drive email revenue, a higher ROI, and list growth—all while giving a better experience to your subscribers. Companies tend to put too much emphasis on opens and click rates.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.

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Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

What do I do with reliable opens in Litmus? Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count. If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help.

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

No problems with list health or data quality. List acquisition sources work and are documented. Have there been any wild fluctuations in your email engagement rates? Friendly note: We’re actively covering the Apple Mail Privacy Protection news.

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What Email Marketers Need to Know about Apple MPP

TrueInfluence

How will your email marketing be impacted by Apple’s upcoming privacy protection strategy — mail privacy protection (MPP)? In essence, MMP prevents senders from knowing when a user opens an email. Don’t Rely on Email Opens to Measure Performance.

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[ON-DEMAND WEBINAR] Kickstart Your Email Marketing in 2022

V12 Data

Key Topics: How to use micro-segmentation to truly engage your subscribers — Did you know that segmenting your email list can increase engagement rates by 203%? Since the start of the pandemic, consumer behaviors have radically changed.

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens.

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What Email Marketers Need to Know about Apple MMP

TrueInfluence

How will your email marketing be impacted by Apple’s upcoming privacy protection strategy — mail privacy protection (MPP)? In essence, MMP prevents senders from knowing when a user opens an email. Don’t Rely on Email Opens to Measure Performance.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it!

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

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What Apple’s privacy changes mean for your deliverability

ConvertKit

You’ve probably heard about Apple’s latest privacy changes taking effect in September. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. List cleaning is still critical. How Apple’s email privacy protection hurts creators.

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[WEBINAR] Apple Privacy Changes – How Your Marketing Should Respond

V12 Data

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. The post [WEBINAR] Apple Privacy Changes – How Your Marketing Should Respond first appeared on V12.

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How Apple’s IOS 15 Update Affects Your Email Marketing

V12 Data

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Have you ever opened an email to find that …. For example: Click-through rate (CTR).

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Segment your email list.

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6 Ways to Privacy-Proof Your Email Program

Litmus

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

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2022 email marketing statistics report for the creator economy

ConvertKit

When you’re working as a solo creator it can be hard to gauge what a “good” email open rate is or understand how much money other creators earn. We’ll share creator economy averages for stats like open rates, revenue, and click rates. Grow your email list.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. What about the open rate?

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100 Compelling Email Statistics to Inform Your Strategy in 2023

V12 Data

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. of global email opens are done through mobiles.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules.

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Top 10 KPIs for Email Marketers

Salesforce

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Delivery rate. Delivery rate is the percentage of emails delivered. Click-through rate.

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9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Litmus

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For the record, soft bounces and emails opened in preview mode should not impact opens). Read rate.

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Email Marketing Trends That Businesses Should Take Stock of in 2022

Outgrow

To achieve that, however, you first need to meticulously segment your email lists. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe.

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