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Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. Segment your lists into smaller lists.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? What is Email Open Rate? Email open rate is the number of emails opened divided by the total number of emails sent.

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. If all we do is focus on winning the sale, they’re going to tune out or opt out.

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Eloqua Blog: Progressive Profiling and Cookie Opt-out

Eloqua Tips and Tricks

Eloqua Blog: Progressive Profiling and Cookie Opt-out. As more and more privacy laws creep in around the world you may be facing yourself with the dilemma of having to allow contacts to opt out of your Eloqua cookie getting dropped so you can track their website activity.

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

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How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list?

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Unsubscribe rate.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. You Have Low Engagement Rates.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

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How to Scrub an Email List and Increase Engagement

Delivra

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever. Despite your best efforts, some of them may simply lose interest or lack time to get involved in what you’re sending out. A clean email list is a list that delivers the metrics you want to see.

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How this entrepreneur builds an engaged email list with ConvertKit

ConvertKit

Which is better, an email list of 50,000 or an email list of 5,000? If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. Starting an email list ASAP. “We

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices.

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How to use your website to grow your mailing list

ConvertKit

You heard all the benefits of email marketing, so you started a mailing list. Building an email list can be challenging. Having a website with an audience gives you a serious edge if you’re growing your email list. conversion rate.

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Email Deliverability in 2018

Lead Liaison

Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. Bounces indicate that you haven’t validated your email lists recently.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. gap and wonder why your B2B colleagues complain about their industry email open rates. The Foundation for Newsletter List Building. Buying Lists. You can’t actually know who is on the list.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

I never set out to be an educator, but it has totally been incredible.”. Realizing that she was missing something after six years of building her business from the ground up, she went back to the basics: her email list. You have to know your ideal customer inside and out.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Open Rate. Opt-in Frequency.

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How to Build & Develop Email Lists for B2B Marketing

Valasys

A recent report published by eConsultancy rates Email Marketing as the number 1 channel for driving Return on Investment (ROI) for the B2B marketers. An email list is comprised of a collection of email addresses that businesses create by running lead-generating campaigns & engaging with potential buyers at different stages of their individual buying cycles. The list can shrink when subscribers opt-out of email subscriptions, switch their email addresses or change their jobs.

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How to Better Manage Unsubscribes with Email

Delivra

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Don’t let your unsubscribe rate grow out of control. Building your email list to the point that it becomes a consistent source of revenue for your company can take a lot of time, dedication, and money. Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate. Segment your list. Are you out there?”

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. An opt-out can be as easy as an unsubscribe link. What is spam?

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Top 20 Email Marketing Terminologies

SendX

With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it. It will help you better manage your relationship with people who signed up to your list and oversee your communication with them.

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15 Best Practices for E-newsletters

SendX

If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them. This is particularly important if you are segmenting your audience because you also have to plan to differentiate new sign-ups from subscribers who've been on your list for years.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. List Hygiene.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. A high bounce rate can hurt the overall send health of your IP address. An acceptable bounce rate is typically below 5 percent.

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The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Or you can ask the recipient to email you back if they’d like to be removed from the list.

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Tips & Tricks to Optimize your Emails

SendX

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue.

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How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. Then, analyze which of them brings you a higher open rate.

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Publishers: Are You Exhausting Your Email List?

Hubspot

The emphasis that publishers are placing on their email lists is stronger than ever. If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. What triggers yield high unsubscribe rates? 3 Tips to Avoid Exhausting Your Email List. 1) Optimize Your Open Rates. Part I of your campaign optimization strategy should focus on open rates. Look at the quality of your lists.

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What is a bulk email blast?

SendX

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

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How to Improve Email Deliverability

V12 Data

According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate? If your message isn’t reliably delivered to your audience, your email marketing performance suffers and causes you to miss out on valuable engagement opportunities.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

For example, email opens and clicks can show engagement level, while the unsubscribe rate can indicate if audiences find your content interesting and relevant. Open rate: How many people open your marketing emails.

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How to Create a Winning Email Marketing Strategy

Optinmonster

We’ll cover how to improve conversion rates for each part. Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list. Furthermore, double opt-ins are good for removing uninterested leads.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

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How To Reduce Email Unsubscribe Rate (With 10 Solutions)

SendX

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. Then, analyze which of them brings you a higher open rate.

Rate 195
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6 Ways to Privacy-Proof Your Email Program

Litmus

Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. As more people adopt Apple’s MPP , open rates will appear inflated. Staying on top of your list hygiene is important as privacy changes take place.

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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. These can be sent to numbers that you manually input and aren’t necessarily on our contact lists. When you run out of credits, simply top it up.

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SMS Marketing: the Good, the Bad, and the Don’t You Dare

Optinmonster

You pick it up to check out who sent you a message, right? Here’s an example of an SMS marketing optin built with OptinMonster: For more, check out this article: How to Collect Phone Numbers on Your Website Using Popups. Much Higher Open Rates. Higher Response Rates.

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