Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Fast Email List Growth B).

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list?

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

Email Deliverability in 2018

Lead Liaison

Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. Bounces indicate that you haven’t validated your email lists recently.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices.

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. Buying Lists.

50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Open Rate. Opt-in Frequency.

How to Build & Develop Email Lists for B2B Marketing

Valasys

A recent report published by eConsultancy rates Email Marketing as the number 1 channel for driving Return on Investment (ROI) for the B2B marketers. The list can shrink when subscribers opt-out of email subscriptions, switch their email addresses or change their jobs.

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How to Better Manage Unsubscribes with Email

Delivra

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Don’t let your unsubscribe rate grow out of control. Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. the list goes in.

Publishers: Are You Exhausting Your Email List?

Hubspot

The emphasis that publishers are placing on their email lists is stronger than ever. If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. What triggers yield high unsubscribe rates? 3 Tips to Avoid Exhausting Your Email List.

What is a bulk email blast?

SendX

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast.

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The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Or you can ask the recipient to email you back if they’d like to be removed from the list.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. An opt-out can be as easy as an unsubscribe link. What is spam?

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SharpSpring Guide to Understanding Email Metrics

Sharpspring

Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. It is best to aim for a less than 5% soft bounce rate on your email campaigns. Typo addresses indicate a lack of confirmed opt in or direct opt-in methods.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Suppression Lists. At Act-On, we classify suppression lists into: opt outs. A list cleanse is recommended every six months or so to help keep your list as clean as possible. Here are some tips for measuring how clean your email list is.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Suppression Lists. At Act-On, we classify suppression lists into: opt outs. A list cleanse is recommended every six months or so to help keep your list as clean as possible. Here are some tips for measuring how clean your email list is.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%).

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Christmas in July: Consistency is the Key to Email Success

Modern Marketing

To ensure the success of larger campaigns during the holiday season, you have to start planning and prepping your lists. They have consistent open rates, consistent positive engagement with their recipients, and are sending consistent volume to their networks at regular intervals.

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The Easiest Way To Reduce Cost Per Lead

Opt Intelligence

If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. That’s where a campaign to winback unsubscribers and get them to rejoin your list comes in. Here’s how it works: Identify and Analyze Your List of Email Unsubscribers. Look at your list of unsubscribed email addresses.

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6 Tips on Sending Effective Email During a Crisis

Litmus

In addition, you can use the preview text to help increase your open rates by leveraging this field to further reassure your audience this is a legitimate message from your organization. Leverage email campaigns with high engagement rates and send these announcement emails after those.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly. Use Auto-Responders for Opt-Ins. Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly.

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. It also ensures you have a lower spam rate.

How to measure SDR outbound programs

FunnelCake

Outbound programs are a great way to reach out to cold leads and re-engage leads from previous sales attempts. Some of the most meaningful metrics that impact conversion – like response time and pick-up rates – don’t apply to outbound programs. When do they opt out?

Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email

Fathom

I would also add to Chad White’s list these tips from Angela Fabek, lead email strategist for Fathom Retail: Know the past. number of emails per week/month), or choose to opt in to receive all holiday-related emails.

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The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. Segment Your Lists: You don’t want to send every single email to everyone in your database.

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Email Marketing Guide: Lessons Learned From 1 Million Emails

LeadCrunch

With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it. With the average person receiving over 120 emails a day, it pays to stand out.

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Email marketing done right (or how to keep people from unsubscribing)

Biznology

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate.

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How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Email blacklists are lists of IP addresses that have been identified as sending spam and URLs that spam emails have been known to drive traffic to. While there are literally hundreds of email blacklists, some of the more prominent ones are: IP-Based Blacklists: Spamhaus Block List (SBL).

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Opt-ins.

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7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. It’s too easy to keep your email metrics out of sight and out of mind. Know when it’s time to clean your list.

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7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. It’s too easy to keep your email metrics out of sight and out of mind. Know when it’s time to clean your list.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.