Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Fast Email List Growth B).

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

How to Scrub an Email List and Increase Engagement

Delivra

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever. Despite your best efforts, some of them may simply lose interest or lack time to get involved in what you’re sending out. A clean email list is a list that delivers the metrics you want to see.

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Email Deliverability in 2018

Lead Liaison

Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. Bounces indicate that you haven’t validated your email lists recently.

The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. Buying Lists.

Publishers: Are You Exhausting Your Email List?

Hubspot

The emphasis that publishers are placing on their email lists is stronger than ever. If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. What triggers yield high unsubscribe rates? 3 Tips to Avoid Exhausting Your Email List.

How to Better Manage Unsubscribes with Email

Delivra

Nothing causes panic for an email marketer like seeing their unsubscribe rate spike. Don’t let your unsubscribe rate grow out of control. Nonetheless, both factors–the work required and the ROI to be enjoyed –are why you should closely monitor your unsubscribe rate.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List. the list goes in.

The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Or you can ask the recipient to email you back if they’d like to be removed from the list.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Suppression Lists. At Act-On, we classify suppression lists into: opt outs. A list cleanse is recommended every six months or so to help keep your list as clean as possible. Here are some tips for measuring how clean your email list is.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Suppression Lists. At Act-On, we classify suppression lists into: opt outs. A list cleanse is recommended every six months or so to help keep your list as clean as possible. Here are some tips for measuring how clean your email list is.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. Let's break this down further: Click-Through Rate. To calculate CTR: Impressions/Clicks = Click Through Rate (%).

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Christmas in July: Consistency is the Key to Email Success

Modern Marketing

To ensure the success of larger campaigns during the holiday season, you have to start planning and prepping your lists. They have consistent open rates, consistent positive engagement with their recipients, and are sending consistent volume to their networks at regular intervals.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly. Use Auto-Responders for Opt-Ins. Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Email blacklists are lists of IP addresses that have been identified as sending spam and URLs that spam emails have been known to drive traffic to. While there are literally hundreds of email blacklists, some of the more prominent ones are: IP-Based Blacklists: Spamhaus Block List (SBL).

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. It also ensures you have a lower spam rate.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Email List Building Tips.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. Segment Your Lists: You don’t want to send every single email to everyone in your database.

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Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email

Fathom

I would also add to Chad White’s list these tips from Angela Fabek, lead email strategist for Fathom Retail: Know the past. number of emails per week/month), or choose to opt in to receive all holiday-related emails.

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Email marketing done right (or how to keep people from unsubscribing)

Biznology

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. 1-800 Flowers topped the list with a 52.5% unsubscribe rate.

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5 Email Marketing Myths for the Modern Marketer

Zoominfo

In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day.

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Opt-ins.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

As we try to fill in the blanks for our customers and prospects, and offer up our own hard-won lessons learned to our community – a few gems stood out. In this blog, our sales development rep with the 60% response rate (!!) Breaking into the IT-Staffing Approved Vendor List.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

What are the most effective techniques for building an opt-in email list? How can you craft killer subject lines that maximize open rates? The Ultimate List of Email SPAM Trigger Words by HubSpot. Email Campaign Volumes Surge, Open Rates Stronger by MarketingProfs.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. Not having Unsubscribe link in the email footer All marketing emails need to have a clear way for users to opt-out of them. A double opt-in list (DOI).

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. When someone opens your email broadcast. Don’t buy email lists. Open rate.

7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. It’s too easy to keep your email metrics out of sight and out of mind. Know when it’s time to clean your list.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. When someone opens your email broadcast. Don’t buy email lists.

7 Email Marketing Metrics You Need to Be Tracking

ConvertKit

There’s enough of a time and money investment involved with building an engaged email list that you’ll want to pay close attention to your email marketing metrics. It’s too easy to keep your email metrics out of sight and out of mind. Know when it’s time to clean your list.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Email Marketing Guide: Lessons Learned From 1 Million Emails

LeadCrunch

With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it. With the average person receiving over 120 emails a day, it pays to stand out.

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Each year comes with new marketing goals and objectives to help you stand out from your competition. One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message.

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Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. Find out the root cause for inactivity.

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7 Steps to Improve Email Deliverability

Zoominfo

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? People will notice, and they will opt out.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Did you know that 33% of email recipients open emails based on the subject line alone? If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Once the two emails have gone out, you’ll be able to tell which one is more engaging by email open and click-through rates. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content.

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Opt-ins.

8 Best Practices to Protect Your Email Reputation

Zoominfo

Your bounce rate was astronomical and barely anyone engaged with the campaign. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. For example, if someone hasn’t opened an email for 6 months, mark them as inactive.

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

Before your trade show, text/SMS marketing can help you build name recognition for your brand, not to mention the kind of curiosity and anticipation that guarantees attendees will gladly go the extra mile at the show to seek you out and discover more about what you can do for them.

25 Email Marketing Best Practices for Content Creators

ConvertKit

Since you want to be intentional about the way you are building and growing your email list, it will be helpful to start from a strong foundation. Never stop growing your email list. As your email list grows, your audience will likely evolve along with it.