SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. Fast Email List Growth B). Low Email List Churn C).

Open Rate 231

Open Rate List Rate Email 231

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate? What is Email Open Rate? Email open rate.

Open Rate 98

Open Rate Benchmark Outreach Rate 98

Litmus

JANUARY 25, 2022

Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach.

Open Rate 103

Open Rate Email CTR Privacy Protection 103

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. A study analyzing over 700 million messages found the following of confirmed opt-in recipients: 71% higher open rate than that of unconfirmed opt-ins. Single opt-in (confirmed opt-in) – a good choice.

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Opt-in Experience Marketing & Strategy Permission 111

SendX

MAY 14, 2020

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. There are different kinds of animals in a zoo.

Segmentation 370

Segmentation Best Practice Practices Email 370

Opt Intelligence

APRIL 19, 2020

If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. Except in a few extreme cases, they are much more likely to recognize your name and resubscribe than a brand new sign-up would be. That’s where a campaign to winback unsubscribers and get them to rejoin your list comes in.

Cost 40

Cost CPL Opt-in Opt-out 40

ConvertKit

APRIL 18, 2022

Which is better, an email list of 50,000 or an email list of 5,000? If that 50,000-person list doesn’t see many opens or clicks…then it’s probably time to evaluate your email marketing program. It’s rare for a food blog to turn a profit in a short time.

List 81

List Broadcast RSS Email 81

Golden Spiral

JANUARY 31, 2019

billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. The Foundation for Newsletter List Building.

Newsletter 96

Newsletter List Build Email 96

ConvertKit

JUNE 27, 2022

You heard all the benefits of email marketing, so you started a mailing list. Don’t throw in the towel just yet. Building an email list can be challenging. Having a website with an audience gives you a serious edge if you’re growing your email list. Let’s dive in!

Mail 79

Mail Websites List Landing Page 79

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users.

List 72

List Contact Privacy Protection Template 72

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Open Rate.

Segmentation 144

Segmentation Email Survey Tips 144

Zoominfo

MAY 19, 2020

Every one of us has found them in our inboxes, or more likely our spam folders. In fact, SPAM IS LEGAL in the United States. So to reiterate: It is legal in the U.S. Opt-Out Method. An opt-out can be as easy as an unsubscribe link. What is spam?

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Spam Zoominfo Email CAN-SPAM 317

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it.

Email 195

Email Marketing & Strategy Deliverability Spam 195

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. What is their place in the sales journey? Always Offer Value One thing you should always aim to provide in your emails is value.

Newsletter 352

Newsletter Best Practice Practices Best 352

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary.

Media 74

Media Advertising Agency Marketing & Strategy Email 74

SendX

JULY 16, 2020

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. Then, analyze which of them brings you a higher open rate.

Rate 259

Rate Email Opt-in Frequency 259

Blue Flame Thinking

SEPTEMBER 13, 2021

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. List Hygiene. Tend to Your Lists.

Privacy Protection 88

Privacy Protection Mail Privacy Open Rate 88

DiscoverOrg

APRIL 27, 2017

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities that all of us find in our inboxes, or more likely our spam folders. In fact, SPAM IS LEGAL in the United States. In fact, the name of the relevant statute says it all: you CAN SPAM (Act). This often surprises people, so I’ll say it again: it is legal in the U.S. Opt-out method. An opt-out can be as easy as an unsubscribe link.

Email 292

Email Best Practice Spam Deliverability 292

SendX

JULY 16, 2020

Whether you want it or not, one day, some people who joined your email list will unsubscribe. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. Then, analyze which of them brings you a higher open rate.

Rate 195

Rate Email Opt-in Frequency 195

SendX

MARCH 30, 2020

Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blasts 221

Blasts Email Spam Deliverability 221

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S.

Privacy 108

Privacy Email Permission Contingency 108

Optinmonster

JANUARY 26, 2023

In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. For example, pumping tons of traffic to your site is meaningless if you don’t have an effective sales funnel in place. Ready to convert more visitors to customers?

Email 126

Email Strategy Marketing & Strategy Deliverability 126

SendX

MARCH 30, 2020

Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Email is sent only to legit subscribers (opt-in list). In Delhi or in LA.

Blasts 195

Blasts Best Practice Email Practices 195

V12 Data

JANUARY 10, 2023

According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate? If your message isn’t reliably delivered to your audience, your email marketing performance suffers and causes you to miss out on valuable engagement opportunities.

Deliverability 52

Deliverability Spam Domain Email 52

Vision6

MARCH 17, 2023

SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. But remember, the contacts still need to have opted-in to receive your messages!

SMS 52

SMS Permission Spam Opt-in 52

Smarte

NOVEMBER 10, 2021

In this era of marketing, data is always at the core of everything, and data is available in plenty. But, there have to be some measures put in place to prevent misuse of this personal data. It puts the individual back in control of their personal data.

Marketing & Strategy 98

Marketing & Strategy Privacy Permission Opt-out 98

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Why keep opens in there?

Privacy Protection 106

Privacy Protection Analytics Privacy Mail 106

Vision6

AUGUST 9, 2021

SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. In fact, 61% of businesses in the U.S. were expected to increase their text marketing budgets in 2020, largely due to the pandemic.

SMS 97

SMS Personalization Marketing & Strategy Customer 97

Sharpspring

JUNE 9, 2020

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. Unsubscribe Rate. Open Rate.

Spam 64

Spam Email Mail Open Rate 64

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? billion people are already using, and one of the best ways to get your message across in the digital age. Transactional SMS marketing messages are sent in response to an event or action.

SMS 101

SMS Planning Opt-in Response Rate 101

Optinmonster

MARCH 25, 2021

In this article, we’ll go over the dos and don’ts of SMS marketing, along with other critical mistakes to avoid which we like to call the “Don’t You Dares.”. You pick it up to check out who sent you a message, right? In other words, SMS marketing simply refers to text messaging.

SMS 129

SMS Marketing & Strategy Permission Opt-out 129

Single Grain

DECEMBER 15, 2020

The answer lies in the email marketing metrics. In the first section, we'll discuss the metrics that need to be tracked. In the second section, we'll cover how to optimize your campaigns based on these figures. 1) Open Rate. 2) Click-Through Rate (CTR).

Email Campaign 145

Email Campaign Campaign Email Optimization 145

Fathom

DECEMBER 3, 2014

Chad White, the lead research analyst at Salesforce Marketing Cloud, wrote a nice holiday planning checklist for email marketers in Internet Retailer on Monday. lines/topics for future use—is a great idea for any email marketer, let alone those in the retail and e-commerce spaces. I would also add to Chad White’s list these tips from Angela Fabek, lead email strategist for Fathom Retail: Know the past.

Email 79

Email Frequency Brand Branding 79

Webbiquity

DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

Newsletter 192

Newsletter Email Effective Effectiveness 192

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Avoid Using 'No-Reply' in the Sender's Email Address. Clean Your Mailing List Regularly. Use Auto-Responders for Opt-Ins.

Best Practice 78

Best Practice Auto Responder Hubspot Email 78

Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. You are left with a feeling of loss and sadness that in spite of your best efforts, you ended up offending or boring a subscriber’s sensibilities. 100% retention rate is not possible. Never opted-in or didn’t know they opted-in to your email list.

Rules 64

Rules Opt-in Frequency Churn Rate 64

Hubspot

APRIL 14, 2015

They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. Coined in a book by Seth Godin , the term "permission marketing" has helped give birth to the communication rules marketers around the world now follow. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Notice I used the term “opt-in”?

Permission 70

Permission Marketing Automation Automation Opt-in 70

SmartBug Media

AUGUST 9, 2022

But you can’t just write and design great messages and send them out to your recipients, as nice as that would be! Deliverability—or the delivery of a text message or email to a recipient—requires that messages go through a process to actually arrive in an inbox or on a mobile device.

SMS 74

SMS Deliverability Media Email 74

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Open Rate : The percentage of email recipients who opened an email.

Best Practice 101

Best Practice Practices Marketing & Strategy Deliverability 101

Rev

JULY 15, 2019

In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it. To get an accurate result in an AB test, you need a big enough pool. Nail the opt-in. Email marketing can be unpredictable.

Marketing & Strategy 114

Marketing & Strategy Email Test Deliverability 114