Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. DomainKeys Identified Mail (DKIM) adds a digital signature to outgoing email, which verifies the message was sent by an authorized sender and wasn’t tampered with along the way.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Litmus

OCTOBER 21, 2022

Sub-domain : A sub-domain of the domain that can be used for needs like marketing emails, to isolate mail streams from one another for both branding and reputation reasons. Attributed to an IP address based on what metrics an ISP has historically seen from that IP address and how users engage with mail that originates from it.

Deliverability 118

Deliverability CAN-SPAM Domain Data Hygiene 118

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Segmenting Your Mailing List.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam. Mail does not restrict.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. What is list-unsubscribe? Email marketers want subscribers to want to be on their email lists.

Email Marketing 108

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 108

Trade Press Services Newsletter

MARCH 2, 2023

While spring-cleaning your website, clear spam comments, fix broken links and delete content that is no longer relevant, such as outdated events. If you do only one thing on this spring-cleaning list, do this: back up your hard drive. Clean up your email list. Declutter your computer. Revisit your marketing plan.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

SendX

MARCH 3, 2021

To show you what we mean, we’ve put together a list of reasons you should stop using no-reply emails, as well as some suggestions on what to do instead. If you attempt to reply to an email message from one of these addresses, you’ll receive an email stating that your mail was not delivered. What is a No-Reply Email?

Autoresponders 303

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 303

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

Email Marketing 95

Email Marketing Google CAN-SPAM Validation 95

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Maintain a healthy email list. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. Read on to learn more about how email validation works and what tools you should be using to maximize your email list and run more successful campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. To help protect inboxes from spam emails, Google and Yahoo! For a detailed list of requirements, you can head over to Gmail’s Help Centre. Implement one-click list-unsubscribe header, and honour unsubscribes within two days.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP. Check it out.

Deliverability 103

Deliverability Optimization CAN-SPAM Domain 103

Martech

DECEMBER 27, 2023

In the worst case — in the spam folder. You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. This builds up your sender reputation and helps you avoid spam filters. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

The Point

APRIL 29, 2021

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. For example, you’ll need to make sure that all mail gets redirected to email addresses using the new domain.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Optinmonster

DECEMBER 18, 2023

SMTP Integration With WordPress With WP Mail SMTP 9 Best SMTP Providers What Is SMTP? SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. What Is SMTP? What sorts of emails do you need an SMTP service for?

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Heinz Marketing

JULY 9, 2023

I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal. MX Toolbox does have some paid features – and you can learn more about their packages here.

Optimization 77

Optimization Tools Deliverability CAN-SPAM 77

DiscoverOrg

OCTOBER 4, 2016

It goes without saying that spammers loved this strategy, hopping from one IP to the next to outwit spam filters. DKIM : Domain Keys Identified Mail. Your Email List Is Old and Dirty. Inadvertent errors and redundancy in your email lists exponentially add to the mess. Finally, there’s the issue of mail merge.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC). Cater content to customers.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

Marketing & Strategy 114

Marketing & Strategy Opt-out CAN-SPAM Work Management 114

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

Heinz Marketing

JUNE 27, 2023

Sometimes even in the dreaded spam folder. Our technology settings looked good— I checked Mail-Tester , MX Toolbox , and Email on Acid. I cleansed our database regularly, we segmented our lists in various ways, and we tried lots of variations of subject lines, CTAs, content formats, and even revamped our newsletter template.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Biznology

MARCH 21, 2022

Come ons from retailers I had made a purchase from, mailing lists no longer relevant to me, and so on.) And the rest were good old-fashioned spam. Does he really think it’s OK for him to have put me on his new motel’s mailing list?). Another few dozen were emails I had signed up for but no longer cared about.

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Litmus

SEPTEMBER 27, 2021

Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Using spam filter testing. How to avoid blocklists and spam. Having bad email addresses on your list results in high hard bounce rates, which can get you flagged as a spammer by inbox providers. Spam filter testing.

Deliverability 106

Deliverability Burn Rate Peer-to-peer CAN-SPAM 106

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. Let’s say you have a network of affiliate partners, each promoting your URL to their own list.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

PureB2B

MAY 30, 2022

E-Mail deliverability means – which emails do make it to the subscriber’s inbox. Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 5 – Clean your Email List regularly.

Deliverability 62

Deliverability Allocation CAN-SPAM Domain 62

Litmus

JULY 13, 2021

Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Healthy email list. When cleaning up your email list , actively managing hard bounces is a critical step.

Deliverability 107

Deliverability CAN-SPAM Marketing Management Stats 107