The B2B marketing ironies of our time
MARCH 23, 2018
Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? So I stopped by the booth to find out more about their services.
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