Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Email Marketing To Protect Against Spam. This is how your servers get pinged as spam by (potential) customers.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Gone are the days of complex opt-outs. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

Sharing discounts, early access to sales and other perks with subscribers encourage customers to spend with your business more often, and convince more people to subscribe to your email and SMS mailing lists. 86% of US consumers opt-in to receive SMS notifications because speed is the most crucial factor in customer service.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Integrated B2B

OCTOBER 25, 2018

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes. 4. Avoid the spam sandwich. 2. Show you’re worthy.

Opt-out 40

Opt-out Opt-in Ethics Landing Pages 40

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. The mailing list is not segmented.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. But we need to look at the broader picture.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Maintain a healthy email list. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

NOVEMBER 17, 2020

Conduct regular audits of mailing lists to weed out non-compliant data. Offer an opt-out (or opt-in for GDPR) option for contact information. Spam is always a no-go. Here at ZoomInfo, we understand that if left unchecked, data collection could lead to both quality concerns and legal repercussions.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. Read on to learn more about how email validation works and what tools you should be using to maximize your email list and run more successful campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

Biznology

MARCH 23, 2018

Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

SEPTEMBER 22, 2020

Spam filter. The algorithms and machine learning used to decide whether emails belong in the inbox, spam folder, or somewhere else. When a subscriber marks a message as spam. A DNS record that specifies the mail server responsible for accepting email messages on behalf of a domain. Double opt-in/Confirmed opt-in.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Litmus

SEPTEMBER 20, 2022

An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Email list size or growth rate. Spam complaint rate. Ensure all suppression or exclusion email lists have been applied.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

PureB2B

MAY 30, 2022

E-Mail deliverability means – which emails do make it to the subscriber’s inbox. Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 3 – Perfect the opt-in process.

Deliverability 62

Deliverability Allocation CAN-SPAM Domain 62

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. According to stats, Gmail tops the list. billion users iCloud Mail: 850 million users Microsoft Outlook: 400 million users Yahoo!: Not sure where to start: email marketing vs. social media? This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

MARCH 25, 2022

” Sure, you want people to use your reply forms instead of replying to your mail. Solution : Change the sending address in your ESP or your mail transfer agent (MTA) to something friendlier than “no-reply.” So read my rant in this post instead: Business stress is no excuse to spam. How can you hate email?”

Intent Signal 124

Intent Signal Opt-out Opt-in CAN-SPAM 124

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Webbiquity

MAY 7, 2020

Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. These letters can be efficiently mass-printed and most of the mailing process is automated. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. The Nitty Gritty. Email Fatigue.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Webbiquity

OCTOBER 29, 2019

Marketing automation software enables you to effectively segment and manage large email lists. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic. Guest post by Igor Zagradanin. Many marketers underestimate the continuing power of email marketing. Email Automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98