How to Protect Your Email List Health and Deliverability
MAY 13, 2016
As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).
From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Four Time-centric List Building Strategies. Strategy 1: Capture Email to Build a Prospect List.
The Great Big List of Twitter Lists, Ideas, and Tools
B2B Marketing Insider
MARCH 25, 2016
I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.
B2B Email List Guide: Buy, Rent or Build Your List
Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.
Using Mobile Experiences to Grow Your List
DECEMBER 7, 2016
But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.
Managing Your Newsletter Email List:5 Must-Do’s
Writing on the Web
SEPTEMBER 19, 2016
When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.
How to Build Your Email List [GUIDE]
JULY 17, 2014
Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? Don’t Buy a List.
Ultimate List of 22 Account-Based Marketing Tactics
MARCH 29, 2016
Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.
40 Brilliant-but-Easy Ways to Build Your Email List
JULY 28, 2016
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. Read on for the most effective and creative ways to build your email list. If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Build your email list the right way.
The Top 20 Places Your Business Needs to Be Listed Online
APRIL 3, 2014
Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Listing your business on Google Places for Business should be at the top of your priority list. Registering for a business listing on Google is easy and free. Business listings appear in Google Maps. Create your Google Places for Business listing. Create your Bing Places for Business listing.
4 Things That Should Be On Every CMO's Wish List
NOVEMBER 29, 2016
As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.
The 2016 Complete Guide to List Segmentation
MARCH 15, 2016
When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates.
Unique Ways to Build Your Email List
SEPTEMBER 19, 2014
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
The Perfect List of Marketing Technology for Small Businesses [Infographic]
SEPTEMBER 15, 2016
The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient.
Better built than bought – how to build your email marketing list
FEBRUARY 16, 2017
Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.
3 Steps to Building a Better B2B Target Account List
grow - Practical Marketing Solutions
AUGUST 20, 2014
Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Yes, your offer, creative and message mattered too, but the list was the biggie.
Buying B2B Email Marketing Lists: Challenges and Recommendations
Digital B2B Marketing
JANUARY 10, 2012
Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.
5 Great ideas to unleash business benefits from Twitter Lists
grow - Practical Marketing Solutions
JULY 25, 2013
One of the most important and powerful social media network building tools is the humble Twitter list. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. There are so many ways to use lists. I don''t use lists.
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.
4 Ways to Use Social Media to Increase Your Email List
OCTOBER 27, 2015
By building an email list that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Social Media email list
New developments in B2B marketing list acquisition
JANUARY 23, 2013
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.
5 Ways to Build a Highly-Engaged Email List
B2B Marketing Insider
APRIL 24, 2017
An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.
The Perils of Email List Buying – Rookie Mistakes 101
JULY 8, 2016
You know this means those email addresses had foreign email domain names (such as.uk), so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. Here’s the issue: Batch and blast a bought list; that’s so 2003.
What every email marketer should be doing to protect their list
JULY 13, 2015
The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog
Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. We’ve written a great deal of articles on the topic.
List Buying: 6 tips for buying the most effective lead list
B2B Lead Generation Blog
SEPTEMBER 23, 2012
This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage.
11 Practical Tips for Finishing Your To-Do List Faster
FEBRUARY 1, 2016
Most of us use to-do lists to keep track of what we need to do and how much we've gotten done. These lists are loose ways of measuring how productive we are: When we've successfully crossed everything off our list, we feel really really accomplished. 4) Keep a "to-don't" list.
Email Lists: Should You Rent or Buy?
DECEMBER 16, 2011
It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.
Your Dreamforce 2014 Reading List
OCTOBER 4, 2014
With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.
Anatomy of a Perfect List Post
NOVEMBER 3, 2014
Are list posts part of your content marketing strategy? List posts are the second most-shared form of content, after infographics. That doesn’t mean you can sit down to pen the perfect list post without effort, though. Use this knowledge to create the perfect list post.
List Segmentation By Campaign Activity: Why Do It and How to Get Started
OCTOBER 9, 2015
For the same reason, your strategy shouldn’t be to select everyone from your contact list to receive the same email. That’s how the disconnect feels when you don’t segment your contact list and tailor your email based on data.
Why a Sign up Form Is a No-Brainer for Email List Growth
MARCH 20, 2015
A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. By providing visitors a quick, easy and efficient way to sign up for your email list, you can proactively grow your list 24/7/365.
Think Outside the Desktop: How to Build Your Email List Offline
JULY 8, 2015
An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.
B2B data decay and list rental – buyer beware!
FEBRUARY 13, 2015
Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.
21 Powerful Ways to Grow Your Email List [Infographic]
OCTOBER 3, 2015
For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.