How to Protect Your Email List Health and Deliverability

Act-On

As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Four Time-centric List Building Strategies. Strategy 1: Capture Email to Build a Prospect List.

List 70

The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

List 134

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

List 61

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient.

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

List 54

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

You know this means those email addresses had foreign email domain names (such as.uk), so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. Here’s the issue: Batch and blast a bought list; that’s so 2003.

List 76

10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

List 86

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

List 58

4 Things That Should Be On Every CMO's Wish List

Modern Marketing

As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.

CMO 106

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

List 39

How To Effectively Segment Your Email List

Marketing Insider Group

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. The post How to Effectively Manage Your Contacts List appeared first on PureB2B. We all know that email marketing isn’t dead.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This type of campaign is typically run through email, but it can also use channels with list upload capabilities.

Funnel 141

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

List 46

Tactics for Growing Your Email Marketing Lists

Marketing Action

The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Buying third-party lists. Learn how to buy and manage third-party lists, including: What to ask about the list.

List 38

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Purchasing Lists.

List 37

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Sure, you’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? To get prospective subscribers on your list, you first must erase any doubts that your messages will be worth it.

List 46

A Digital Marketer’s List of 2016 New Year’s Resolutions

Act-On

So in order to help all of us marketers get better, be better and do better, we’ve put together this list of marketers’ resolutions for the New Year. This shouldn’t have to make the list. But what a fine to-do item to have on your task list every day: Thank someone for something.

List 100

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Whether you buy a list or create one using in-house resources, sales teams should spend their time selling – not hunting down phone numbers and guessing at different email address permutations. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.

Cost 110

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

List 56

How to Protect Your Email List Health and Deliverability

Act-On

As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).

What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

List 91

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

List 32

Your Dreamforce 2014 Reading List

Infer

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

List 59

5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

List 56

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously.

11 Practical Tips for Finishing Your To-Do List Faster

Hubspot

Most of us use to-do lists to keep track of what we need to do and how much we've gotten done. These lists are loose ways of measuring how productive we are: When we've successfully crossed everything off our list, we feel really really accomplished. 4) Keep a "to-don't" list.

List 57

The 3 Most Effective Ways to Grow Your Email List

Contently

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. But growing that list can be a daunting task.

CPC 40

Your Email List: When Less (as in Fewer) is More (as in Results)

Marketing Action

The importance of knowing when to let go of an unengaged email subscriber is growing, and here in the Act-On deliverability team, we’ve had many questions about the best strategy for pruning marketing lists of this dead weight. Will you simply remove inactives from your mailing lists?

List 35

The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

List 76

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

50 Tips to Help You Get 50,000 Email Subscribers for Your List. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. I learned the hard way that bigger isn’t always better when it comes to email lists.

List 22

The 8 Evils of Buying Lists

Lattice

At one point or another all marketers have a goal of growing their marketable database. After all, email is here

List 50

21 Powerful Ways to Grow Your Email List [Infographic]

Hubspot

For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.

List 59

11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. ” an audience, I put this right at the top of my own list.

List 139

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

List Segmentation: The Key to Email Marketing

Zoominfo

Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. It's a long list of special characters that HTML 4.0

Get Me On the List! Whitelisting & Deliverability

Marketing Action

There’s nothing more frustrating than crafting a good email for your list of recipients – only to see that the message was blocked or placed in a spam folder. You can segment your email list by receiving domain, and customize those messages to include instructions on receiving your email.