List Builder Bake-Off: MailChimp vs. Sumo

Webbiquity

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

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The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

WATCH YOUR TONE!

How to Leverage Twitter Lists for B2B Digital Marketing

KoMarketing Associates

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs.

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5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

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29 Simple Ways to Grow Your Email List

Hubspot

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Once you sign up and list your industry expertise, HARO will notify you (sometimes on a daily basis) with opportunities to secure valuable media coverage. Would you like to build your email list, but don't know where to start? To grow your email list. While it helps you grow your list, you will need additional software (such as MailChimp) to create and send regular emails to your list.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

This ensures the sales team understand the list, net. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Sure, you’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? To get prospective subscribers on your list, you first must erase any doubts that your messages will be worth it.

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Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

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Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

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Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

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Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

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List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

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How Unsubscribes Can Be Good For Your Email List

Opt Intelligence

Here’s a quick look at how unsubscribes can be good for your email list. Bounces aren’t good for your email list quality, but other factors such as open rate and clicks are also evaluated by the ESPs. Users unsubscribe from your list for all kinds of reasons. Breakups are tough.

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Using Mobile Experiences to Grow Your List

Modern Marketing

But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.

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My new Kindle ebook on mailing list research

Direct Response Coach

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign.

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Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

The post Pop Quiz: Are You Using This Email List-Growing Tactic? As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging.

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The Ultimate List of B2B Marketing Tools

Zoominfo

With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. CA Agile Central : Let’s face it—without a central place to track projects, marketing assignments can easily get lost among crowded inboxes and to-do lists.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

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New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

50 Tips to Help You Get 50,000 Email Subscribers for Your List. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. I learned the hard way that bigger isn’t always better when it comes to email lists.

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7 Steps To Building Your Client List

Marketing Insider Group

The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group. Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me.

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Your Dreamforce 2014 Reading List

Ignite Tech

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

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The 3 Most Effective Ways to Grow Your Email List

Contently

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. But growing that list can be a daunting task.

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A List of Product Marketing Books

The Effective Marketer

That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This type of campaign is typically run through email, but it can also use channels with list upload capabilities.

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How To Maintain Data Privacy While Building an Efficient Email List

Opt Intelligence

The key lies in encryption and the use of hashed data to build an efficient email list. First, we take a list of known customers (or leads) and encrypt the data using MD5 hashing. Pre-pinging the database saves money, ensuring you only pay for truly new users not currently on your list.

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

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What’s the Best Time to Send an Email to Your List?

Act-On

There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

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Ultimate List of 22 Account-Based Marketing Tactics

bizible

Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here.

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The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. I’m certain there is more to add to this list and hopefully it has inspired creative ideas as well. Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general.

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Marketing Insider Group

Nobody in your audience is as reachable as the people in your email list. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […].

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