How to Protect Your Email List Health and Deliverability

Act-On

As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Four Time-centric List Building Strategies. Strategy 1: Capture Email to Build a Prospect List.

List 66

Trending Sources

The Great Big List of Twitter Lists, Ideas, and Tools

B2B Marketing Insider

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

List 133

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

List 61

7 Local Business Listing Sites You Should Claim Now

Vertical Response

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.

List 60

10 Marketing Books For Your Summer Reading List

B2B Marketing Insider

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

List 82

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. Read on for the most effective and creative ways to build your email list. If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Build your email list the right way.

List 31

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

How To Effectively Segment Your Email List

B2B Marketing Insider

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. The post How to Effectively Manage Your Contacts List appeared first on PureB2B. We all know that email marketing isn’t dead.

The Top 20 Places Your Business Needs to Be Listed Online

Vertical Response

Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Listing your business on Google Places for Business should be at the top of your priority list. Registering for a business listing on Google is easy and free. Business listings appear in Google Maps. Create your Google Places for Business listing. Create your Bing Places for Business listing.

List 48

4 Things That Should Be On Every CMO's Wish List

Modern Marketing

As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.

CMO 103

Unique Ways to Build Your Email List

Vertical Response

Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.

List 49

The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Yes, your offer, creative and message mattered too, but the list was the biggie.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Whether you buy a list or create one using in-house resources, sales teams should spend their time selling – not hunting down phone numbers and guessing at different email address permutations. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.

Cost 110

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously.

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

List 58

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

List 55

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. There are so many ways to use lists. I don''t use lists.

List 113

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

5 Ways to Build a Highly-Engaged Email List

B2B Marketing Insider

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

List 52

4 Ways to Use Social Media to Increase Your Email List

Vertical Response

By building an email list that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Social Media email list

List 55

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

You know this means those email addresses had foreign email domain names (such as.uk), so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. Here’s the issue: Batch and blast a bought list; that’s so 2003.

Buy 72

What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

List 91

Your Dreamforce 2014 Reading List

Infer

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

List 61

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

List 56

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. Building up your list can seem difficult and time-consuming, but it’s worthwhile to include only those who have chosen to engage.

Bizible’s Ultimate List of Paid Media Resources

bizible

Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. We’ve written a great deal of articles on the topic.

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

List 33

11 Practical Tips for Finishing Your To-Do List Faster

Hubspot

Most of us use to-do lists to keep track of what we need to do and how much we've gotten done. These lists are loose ways of measuring how productive we are: When we've successfully crossed everything off our list, we feel really really accomplished. 4) Keep a "to-don't" list.

List 57

The 8 Evils of Buying Lists

Lattice

At one point or another all marketers have a goal of growing their marketable database. After all, email is here

Buy 50

Anatomy of a Perfect List Post

Writtent

Are list posts part of your content marketing strategy? List posts are the second most-shared form of content, after infographics. That doesn’t mean you can sit down to pen the perfect list post without effort, though. Use this knowledge to create the perfect list post.

List 47

The 3 Most Effective Ways to Grow Your Email List

Contently

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. But growing that list can be a daunting task.

CPC 25

Why a Sign up Form Is a No-Brainer for Email List Growth

Vertical Response

A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. By providing visitors a quick, easy and efficient way to sign up for your email list, you can proactively grow your list 24/7/365.

List 37

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

For the same reason, your strategy shouldn’t be to select everyone from your contact list to receive the same email. That’s how the disconnect feels when you don’t segment your contact list and tailor your email based on data.

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

List 37

21 Powerful Ways to Grow Your Email List [Infographic]

Hubspot

For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.

List 59