From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Four Time-centric List Building Strategies. Strategy 1: Capture Email to Build a Prospect List.

List 188

List Builder Bake-Off: MailChimp vs. Sumo

Webbiquity

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.

List 170

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

How to Protect Your Email List Health and Deliverability

Act-On

As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

List 151

My new Kindle ebook on mailing list research

Direct Response Coach

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign.

Mail 157

10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

List 268

How To Effectively Segment Your Email List

Marketing Insider Group

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. The post How to Effectively Manage Your Contacts List appeared first on PureB2B. We all know that email marketing isn’t dead.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Sure, you’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? To get prospective subscribers on your list, you first must erase any doubts that your messages will be worth it.

List 260

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient.

5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

List 203

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Of these four foundational elements, Points 1, 2, and 3 are essential for paid list-building integrity and marketing success.

List 179

What’s the Best Time to Send an Email to Your List?

Act-On

There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

List 153

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

List 151

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

List 160

Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

The post Pop Quiz: Are You Using This Email List-Growing Tactic? As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

Opt-in 146

Using Mobile Experiences to Grow Your List

Modern Marketing

But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.

List 224

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

7 Steps To Building Your Client List

Marketing Insider Group

The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group. Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me.

List 156

How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

Driving those leads to join your email list is a priority, because they are your future customers. Here is a list of methods of driving leads to join your mailing list. In order to convert leads to prospects and then customers, your B2B company first must find qualified leads.

Mail 141

A List of Product Marketing Books

The Effective Marketer

That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List.

List 130

List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 115

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

List 127

The Perils of Email List Buying – Rookie Mistakes 101

Act-On

You know this means those email addresses had foreign email domain names (such as.uk), so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. Here’s the issue: Batch and blast a bought list; that’s so 2003.

List 173

Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here.

List 135

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

List 132

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

List 113

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

Survey 149

The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

List 178

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

50 Tips to Help You Get 50,000 Email Subscribers for Your List. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. I learned the hard way that bigger isn’t always better when it comes to email lists.

List 81

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Marketing Insider Group

Nobody in your audience is as reachable as the people in your email list. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […].

List 178

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

List 130

Lead Retargeting – How to Revitalize Your B2B Contact List

Great B2B Marketing

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing. We often see remarketing results that are 5X to 10X that of marketing to fresh lists. Retargeting can invigorate a prospect list. Your biggest challenge may be compiling the different lists.

How to Build Your Email List in Seven Steps

Zoominfo

So how do you build your email list while combating rapid data decay? Fear not—today we teach you how to build your email list in seven simple steps. There’s no point in growing your email list if you don’t have a strategy to maintain the data you collect.

List 61

List Segmentation: The Key to Email Marketing

Zoominfo

Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation.

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

List 80

Does Renting Email Lists Make Sense Any More?

The Point

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

List 130

4 Things That Should Be On Every CMO's Wish List

Modern Marketing

As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.

CMO 212

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

List 143