List Builder Bake-Off: MailChimp vs. Sumo

Webbiquity

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.

List 180

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

List 151

The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

List 207

Seven Best Practices for Building and Growing a Subscriber List

Act-On

Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Additionally, there are strict rules and regulations about how subscriber lists are built. As Chief Strategist and Co-Founder at Trendline Interactive , Andrew Kordek has written dozens of strategy documents for clients who needed to improve and add to their lists ‒ and no two clients’ strategies were alike. Review your email analytics then clean up your current lists.

How to Leverage Twitter Lists for B2B Digital Marketing

KoMarketing Associates

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs.

List 175

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Sure, you’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? To get prospective subscribers on your list, you first must erase any doubts that your messages will be worth it.

List 275

5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

List 221

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

List 155

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

List 164

Using Mobile Experiences to Grow Your List

Modern Marketing

But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.

List 246

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

Opt-in 146

Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

The post Pop Quiz: Are You Using This Email List-Growing Tactic? As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging.

List 233

29 Simple Ways to Grow Your Email List

Hubspot

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

List 59

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Once you sign up and list your industry expertise, HARO will notify you (sometimes on a daily basis) with opportunities to secure valuable media coverage. Would you like to build your email list, but don't know where to start? To grow your email list. While it helps you grow your list, you will need additional software (such as MailChimp) to create and send regular emails to your list.

PR 202

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

What’s the Best Time to Send an Email to Your List?

Act-On

There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

List 172

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

Survey 198

Your Dreamforce 2014 Reading List

Ignite Tech

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

List 158

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

List 140

7 Steps To Building Your Client List

Marketing Insider Group

The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group. Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me.

List 153

A List of Product Marketing Books

The Effective Marketer

That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. The full list is on this post at Medium: The Product Marketer’s Essential Reading List.

List 130

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

List 160

List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 115

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

List 132

Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here.

List 135

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

List 132

The 3 Most Effective Ways to Grow Your Email List

Contently

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. But growing that list can be a daunting task.

List 147

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

List 171

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Marketing Insider Group

Nobody in your audience is as reachable as the people in your email list. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […].

List 187

The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

List 173

Email Lists: When Smaller Is Actually Better

Content Marketing Institute

50 Tips to Help You Get 50,000 Email Subscribers for Your List. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. I learned the hard way that bigger isn’t always better when it comes to email lists.

List 85

4 Things That Should Be On Every CMO's Wish List

Modern Marketing

As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.

CMO 225

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously.

Does Renting Email Lists Make Sense Any More?

The Point

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

List 130

Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

List 80

Making the Short List: Get into the B2B Game or Go Home

Marketing Craftmanship

More importantly, the experience provided some valuable insights about “making the short list” that continue to have direct application to our B2B marketing business. At least 3 candidates, and as many as 5 or 6, are typically included on a potential client’s short list.

List 130

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Purchasing Lists.

List 83

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. I’m certain there is more to add to this list and hopefully it has inspired creative ideas as well. Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.