List Builder Bake-Off: MailChimp vs. Sumo

Webbiquity

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.

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Make the Short List…Or Die Trying

Marketing Craftmanship

Inappropriate Follow-up: These companies will send the firm’s standard “package” of sales and marketing materials, and then plug prospects into a mailing list to receive whatever information the marketing department generates…regardless of its relevance to a prospect’s specific needs.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

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Best Practices for Selling to Government Agencies

We have crafted a list of best practices. To begin, you will want to contact the closest listed person to. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

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The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

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Seven Best Practices for Building and Growing a Subscriber List

Act-On

Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Additionally, there are strict rules and regulations about how subscriber lists are built. As Chief Strategist and Co-Founder at Trendline Interactive , Andrew Kordek has written dozens of strategy documents for clients who needed to improve and add to their lists ‒ and no two clients’ strategies were alike. Review your email analytics then clean up your current lists.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting?

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How to Leverage Twitter Lists for B2B Digital Marketing

KoMarketing Associates

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs.

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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

This ensures the sales team understand the list, net. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

The Ultimate List of Marketing Podcasts

Zoominfo

Grow my email list to thousands of subscribers? Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) The Ultimate List of B2B Marketing Tools.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Should blogging be on your to-do list?

Sales Lead Insights

The post Should blogging be on your to-do list? Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances. Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales.

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How To Effectively Segment Your Email List

Marketing Insider Group

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. The post How to Effectively Manage Your Contacts List appeared first on PureB2B. We all know that email marketing isn’t dead.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Once you sign up and list your industry expertise, HARO will notify you (sometimes on a daily basis) with opportunities to secure valuable media coverage. Would you like to build your email list, but don't know where to start? To grow your email list. While it helps you grow your list, you will need additional software (such as MailChimp) to create and send regular emails to your list.

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How B2B Marketing is Changing in 2018

Where B2B Software Marketers Will Spend More This Year Two areas appeared on the both the “more spending” and “less spending” lists: AdWords. to rented or purchased lists, event marketing, and ABM. Similar to the overall list of tactics, content marketing, social. on both lists.

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing.

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Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

I’m grateful this year in particular for the expanding list of marketing and PR professionals who really stand out in terms of producing and sharing valuable content and being socially engaging. Here’s a partial visual snapshot; you can find and subscribe to the full list here.

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Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

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10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Sure, you’ve got that widget on your website enticing visitors to join your email list, but what else are you doing to show potential subscribers what they’re missing? To get prospective subscribers on your list, you first must erase any doubts that your messages will be worth it.

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Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. Another reason is that people have a perception as to how much lists should cost. 25 per name on their selected list. Finally, vendors simply get away with selling sub-optimal lists.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

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Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

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10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

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The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

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How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. But every email list could be bigger. And every unsubscribe list could be smaller. You can’t email someone who already opted out of your list. Evaluate Your Unsubscribed Email List.

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29 Simple Ways to Grow Your Email List

Hubspot

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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Using Mobile Experiences to Grow Your List

Modern Marketing

But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.

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5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

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List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Exhibit 1. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

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7 Steps To Building Your Client List

Marketing Insider Group

The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group. Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Pop Quiz: Are You Using This Email List-Growing Tactic?

Marketing Insider Group

The post Pop Quiz: Are You Using This Email List-Growing Tactic? As the internet becomes noisier and people grow more cautious about sharing their name and email address with businesses, getting audience attention is just getting more challenging.

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Your Dreamforce 2014 Reading List

Ignite Tech

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

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Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

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How Unsubscribes Can Be Good For Your Email List

Opt Intelligence

Here’s a quick look at how unsubscribes can be good for your email list. Bounces aren’t good for your email list quality, but other factors such as open rate and clicks are also evaluated by the ESPs. Users unsubscribe from your list for all kinds of reasons. Breakups are tough.

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What’s the Best Time to Send an Email to Your List?

Act-On

There is no best time to email to your list. Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

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Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Purchasing Lists.

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. The next two posts will focus on how to build a list and then on how to use a purchased list if you choose to go that route.

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