How to Protect Your Email List Health and Deliverability

Act-On

As a key sending best practice, you should know how to manage the health of your email list. Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. Get tips to build your list offline.).

From Scratch: Four (Free) List Building Strategies

Act-On

There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. Four Time-centric List Building Strategies. Strategy 1: Capture Email to Build a Prospect List.

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Trending Sources

The Great Big List of Twitter Lists, Ideas, and Tools

Marketing Insider Group

I love lists. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

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Using Mobile Experiences to Grow Your List

Modern Marketing

But mobile isn’t just about engaging your list after the fact. Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. Let’s just get this out of the way: email is a mobile channel.

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4 Things That Should Be On Every CMO's Wish List

Modern Marketing

As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Right, CMOs wish list.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This type of campaign is typically run through email, but it can also use channels with list upload capabilities.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list is no exception. List the equipment and software you are using.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard. You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient.

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. But purchased lists typically lead to problems. Better ways to build your list.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Whether you buy a list or create one using in-house resources, sales teams should spend their time selling – not hunting down phone numbers and guessing at different email address permutations. Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers.

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List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. So it is with list building. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few.

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Email marketing providers take the quality of your contact lists seriously.

5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

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The Perils of Email List Buying – Rookie Mistakes 101

Act-On

You know this means those email addresses had foreign email domain names (such as.uk), so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. Here’s the issue: Batch and blast a bought list; that’s so 2003.

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What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

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Email Lists: When Smaller Is Actually Better

Content Marketing Institute

50 Tips to Help You Get 50,000 Email Subscribers for Your List. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. I learned the hard way that bigger isn’t always better when it comes to email lists.

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Your Dreamforce 2014 Reading List

Infer

With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

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The 3 Most Effective Ways to Grow Your Email List

Contently

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. But growing that list can be a daunting task.

11 Practical Tips for Finishing Your To-Do List Faster

Hubspot

Most of us use to-do lists to keep track of what we need to do and how much we've gotten done. These lists are loose ways of measuring how productive we are: When we've successfully crossed everything off our list, we feel really really accomplished. 4) Keep a "to-don't" list.

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The Content Marketing Bucket List

Marketing Insider Group

So here is the content marketing bucket list to help you prioritize where you should start. What would be first on your list? Content marketing is a hot topic of discussion in almost every marketing organization.

List 75

The 8 Evils of Buying Lists

Lattice

At one point or another all marketers have a goal of growing their marketable database. After all, email is here

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Think Outside the Desktop: How to Build Your Email List Offline

Marketing Action

An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. At first blush it might seem like the only way to build your email list offline is to rely on fishbowls of business cards and signup forms.

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21 Powerful Ways to Grow Your Email List [Infographic]

Hubspot

For this same reason, buying an email list to reach a wider audience with your marketing materials is a route you don't want to take. To help you grow your list the right way, check out this infographic from ELIV8 on how to maximize your lead generation efforts.

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11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. ” an audience, I put this right at the top of my own list.

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B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. It's a long list of special characters that HTML 4.0

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Purchasing Lists.

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The Anatomy of a Highly Shareable List Post [Infographic]

Hubspot

List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. But writing a great list post isn't as simple as it sounds.

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Tactics for Growing Your Email Marketing Lists

Marketing Action

The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Buying third-party lists. Learn how to buy and manage third-party lists, including: What to ask about the list.

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An Exhaustive List of Google's Ranking Factors [Infographic]

Hubspot

But we don''t, and we can''t -- mainly because Google has never publicly listed all of the factors they take into account. That''s quite a list. More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S.

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The Ultimate List of 53 Blog Post Ideas for Content Marketers

Marketing Insider Group

The post The Ultimate List of 53 Blog Post Ideas for Content Marketers appeared first on Marketing Insider Group. Starting a blog is easy, but creating quality, valuable content regularly and consistently can be hard.

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A Digital Marketer’s List of 2016 New Year’s Resolutions

Act-On

So in order to help all of us marketers get better, be better and do better, we’ve put together this list of marketers’ resolutions for the New Year. This shouldn’t have to make the list. But what a fine to-do item to have on your task list every day: Thank someone for something.

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10 To-Do List Tools to Simplify Your Task Management

Hubspot

That's how I feel about to-do lists. Is this to-do list for yourself, you and your family, or you and your entire team? There are hundreds of to-do list tools out there, but some of them are just plain better than others. The 10 Best To-Do List Tools.

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The Great Big List of Infographic Ideas [Infographic]

Hubspot

You soak up blog posts, videos, photos, audio programs … the list goes on. This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. We consume more media. We share more. We make more. But this phenomenon’s not new.