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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Roll up your sleeves to manually refresh your lists, eliminating outdated contacts. At my agency, we prefer a hands-on method to keep our database spot-on.

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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. And technology buyers also buy on emotion.

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5 Gamification Companies You Need To Know About

Lead Liaison

As an event professional, you should be well aware of event engagement opportunities that drive additional booth traffic and help broker new conversations at events. The following is a list of engagement platforms and a short review of benefits we found useful: 1.

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The Power of Strong Networks

Biznology

Seems pretty straightforward… Yet, for many of us, just saying the word “networking” conjures up a host of unappealing images. For some, networking is a dirty word – transactional at best, smarmy and self-serving on steroids, at worst. How can we possibly add yet another thing to our to-do lists?

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B2B Marketing Database: How to Create the Best One

PureB2B

Sometimes, your team might also use terms like “B2B database” and “B2B contact list”. While a B2B database should include full business contact data, it should also be more than just a list of jumbled leads and email addresses. Employee turnover causes contact lists to become out of date.

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Third Party Data Is Not Dead Yet

Customer Experience Matrix

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. These go beyond lists of target customers or comparing anonymized online and offline data.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Launch.