Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. For this post we will focus on outside lists.

List 187

List Broker List Broker B2B 187

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Renting a B2B List.

List 158

List Buy Build ReadyContacts 158

Biznology

FEBRUARY 9, 2016

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision.

Direct Marketing 139

Direct Marketing Marketing & Strategy SIC B2B 139